Optimizely X is a product that enables rapid experimentation across organizations by allowing anyone to experiment everywhere on any channel or device. It delivers personalized experiences and allows companies to optimize anything that matters to their business. The demonstration showed how an online apparel retailer could use Optimizely X to test visual elements and site functionality across different touchpoints like web and mobile to improve key metrics like conversion rate and average order size. Customers from various industries like IBM have seen significant business results by using Optimizely X to instill a culture of experimentation and data-driven decision making.

1. Optimizely X
Product overview and demo
Experiment Everywhere

2. Nate Wright
Product Marketing

3. Housekeeping
1. We are recording this webinar
2. You’ll receive recording and slides
3. Use the question box to ask questions during
the presentation
4. We’ll answer all questions at the end

4. 76%
Customers have higher
than ever expectations.
SOURCE: IBM Institute for Business Value report
of consumers expect
organizations to understand
their individual needs

5. Quintillion
We’re all drowning in data
Bytes of data
created every day
SOURCE: IBM
(10 )
18
2.5

6. $127 Billion
And competitors seem to be
cropping up at every turn.
is invested globally by
VCs looking to fund
innovative companies
SOURCE: KMPG VENTURE PULSE

7. Experimentation
The key to unlocking innovation
and staying ahead of the competition?

8. Optimizely X: Operationalize Experimentation Across
the Organization
Enable Rapid Experimentation
by Everyone
Experiment Everywhere on
Any Channel and Device
Deliver High-Performing
Personalized Experiences
Optimize Anything that
Matters to your Business

9. Demonstration

10. Demo customer
● Online apparel retailer
● Key performance indicators: conversion
rate and average order size
● Want to test visual elements as well as
core site functionality
● Need to be able to experiment across
touchpoints

11. Optimizely X Web Experimentation
Deliver great web experiences on every device
Optimizely X Web Personalization
Deliver targeted content and experiences in real time
Optimizely X Web Recommendations
Deliver recommended products and content
Optimizely X Full Stack
Democratizing the power of deep experimentation
using Python, Java, Ruby, Node and more
Optimizely X Mobile
Deliver great mobile app experiences
Optimizely X OTT
Deliver great over-the-top TV app experiences
Experimentation Platform

12. Ari Sheinkin, Vice President, Marketing Analytics, IBM
“Optimizely helps us to maintain a
rapid pace of experimentation, improves our
ability to deliver marketing driven business
results, and empowers our team to seek data and
instill scientific approaches into their work.”
112% increase in sign ups for Watson Community
Triple digit increase from the baseline resulting from average test
20X increase in number of experiments and widespread adoption
IBM transforms into a culture of experimentation

14. Key takeaways
1. Optimizely X the easiest and most powerful way to
experiment
2. Experiment across all of your customer touch
points
3. Everyone in your organization can experiment
4. Customers across a variety of industries are using
Optimizely to make more data-driven decisions

15. Next steps
Learn about our plans
www.optimizely.com/plans/
Sign-up for a Free Trial
www.optimizely.com/get-started/
Join the community
www.optiverse.com
21 3

16. Questions

17. Next steps
Learn about our plans
www.optimizely.com/plans/
Sign-up for a Free Trial
www.optimizely.com/get-started/
Join the community
www.optiverse.com
21 3

18. Thank you