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Getting Started with



                           1.3.2012


                        Happy New Year!




Friday, January 4, 13
The Value of A/B Testing
     ➡ Make data-driven decisions
     ➡ Validate your hypothesis
     ➡ Create the best user experience possible
     ➡ Turn clicks into customers




                Increase REVENUE, LEADS, SIGN UPS,
                       DOWNLOADS, CLICKS




Friday, January 4, 13
Friday, January 4, 13
The Story of Optimizely




                           Media




                           Button




Friday, January 4, 13
Demo Agenda
     ‣ We’ll cover:
            ‣ Using the editor
                   ‣ Creating tests
                   ‣ Setting up goals
                   ‣ Targeting and traffic allocation
            ‣ Implementing Optimizely
            ‣ Testing strategy
            ‣ Q&A




Friday, January 4, 13
Let’s Dive In
     ➡ Quick Poll
     ➡ Have you built an experiment with Optimizely?




                        ?
Friday, January 4, 13
Straight to the visual editor
     ➡ Using the WYSIWYG editor
            ‣ Dashboard
            ‣ Text
            ‣ Image changes
            ‣ Rearrange or Move




Friday, January 4, 13
Moving on to goals
     ➡ Track how your tests affect conversions
            ‣ Engagement
            ‣ Click
            ‣ Page view
            ‣ Custom




Friday, January 4, 13
Targeting Features
     ➡ Involve specific pages/visitors in tests
            ‣ URL
            ‣ Location
            ‣ Browser
                                                  Version A
            ‣ New/returning
            ‣ Cookies



                                                  Version B




Friday, January 4, 13
Allocate different traffic size
     ➡ Traffic allocation feature
            ‣ Test a percentage of visitors
            ‣ Push 100% of traffic to
              winning variations




Friday, January 4, 13
Implementation
     ➡ A single line of code
            ‣ Copy and paste into your <head> tag
            ‣ Set it and forget it
            ‣ Single line of JavaScript unique to your account
            ‣ Hosted by global network




Friday, January 4, 13
Results Page
     ➡ Reporting dashboard
            ‣ See how your variations performed
            ‣ We’ll show you which one is statistically
              significant




Friday, January 4, 13
Testing Strategy and Best Practices




Friday, January 4, 13
1. Treat website testing and optimization
     like a science: define a clear hypothesis




Friday, January 4, 13
2. Test low hanging fruit first – copy,
     imagery, forms




Friday, January 4, 13
3. Don’t be afraid to take chances.




Friday, January 4, 13
4. Talk with your team, help them
     understand the value of testing
                                            Let’s test it
                        I think this will
                        increase revenue.
                                            and find out!


                                                            A/B test
                                                                    in
                                                            Groovy! g.




Friday, January 4, 13
5. Always be testing




Friday, January 4, 13
Q&A


Friday, January 4, 13
Explore, converse, and test

            ‣ Case Studies, interviews, best practices,
              thought leadership @ blog.optimizely.com
            ‣ Converse with us, be our favorite
              @Optimizely
            ‣ Read and educate yourself @
              support.optimizely.com
            ‣ Feel free to reach out to Shanann,
                shanann@optimizely.com with any
                questions

Friday, January 4, 13
Happy Testing!




Friday, January 4, 13

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Getting Started with Optimizely

  • 1. Getting Started with 1.3.2012 Happy New Year! Friday, January 4, 13
  • 2. The Value of A/B Testing ➡ Make data-driven decisions ➡ Validate your hypothesis ➡ Create the best user experience possible ➡ Turn clicks into customers Increase REVENUE, LEADS, SIGN UPS, DOWNLOADS, CLICKS Friday, January 4, 13
  • 4. The Story of Optimizely Media Button Friday, January 4, 13
  • 5. Demo Agenda ‣ We’ll cover: ‣ Using the editor ‣ Creating tests ‣ Setting up goals ‣ Targeting and traffic allocation ‣ Implementing Optimizely ‣ Testing strategy ‣ Q&A Friday, January 4, 13
  • 6. Let’s Dive In ➡ Quick Poll ➡ Have you built an experiment with Optimizely? ? Friday, January 4, 13
  • 7. Straight to the visual editor ➡ Using the WYSIWYG editor ‣ Dashboard ‣ Text ‣ Image changes ‣ Rearrange or Move Friday, January 4, 13
  • 8. Moving on to goals ➡ Track how your tests affect conversions ‣ Engagement ‣ Click ‣ Page view ‣ Custom Friday, January 4, 13
  • 9. Targeting Features ➡ Involve specific pages/visitors in tests ‣ URL ‣ Location ‣ Browser Version A ‣ New/returning ‣ Cookies Version B Friday, January 4, 13
  • 10. Allocate different traffic size ➡ Traffic allocation feature ‣ Test a percentage of visitors ‣ Push 100% of traffic to winning variations Friday, January 4, 13
  • 11. Implementation ➡ A single line of code ‣ Copy and paste into your <head> tag ‣ Set it and forget it ‣ Single line of JavaScript unique to your account ‣ Hosted by global network Friday, January 4, 13
  • 12. Results Page ➡ Reporting dashboard ‣ See how your variations performed ‣ We’ll show you which one is statistically significant Friday, January 4, 13
  • 13. Testing Strategy and Best Practices Friday, January 4, 13
  • 14. 1. Treat website testing and optimization like a science: define a clear hypothesis Friday, January 4, 13
  • 15. 2. Test low hanging fruit first – copy, imagery, forms Friday, January 4, 13
  • 16. 3. Don’t be afraid to take chances. Friday, January 4, 13
  • 17. 4. Talk with your team, help them understand the value of testing Let’s test it I think this will increase revenue. and find out! A/B test in Groovy! g. Friday, January 4, 13
  • 18. 5. Always be testing Friday, January 4, 13
  • 20. Explore, converse, and test ‣ Case Studies, interviews, best practices, thought leadership @ blog.optimizely.com ‣ Converse with us, be our favorite @Optimizely ‣ Read and educate yourself @ support.optimizely.com ‣ Feel free to reach out to Shanann, shanann@optimizely.com with any questions Friday, January 4, 13