Those of you that want to “juice” a few more holiday conversions out of your site with optimized landing pages. http://www.optimalecommerce.com/a-simple-plan-to-make-great-holiday-landing-pages/

1. Let me show you a easy to follow plan to quickly make the
most of your Holiday Landing Pages?
You might be telling yourself you are going to wait until
after the holidays to get serious about optimizing your
Landing Pages - and that is fine, if you are too busy, it is
completely understandable. But for those of you that
want to "juice" a few more holiday conversions out of
your site with optimized landing pages, I have created a
easy to follow plan to make great Holiday Landing Pages
- REGARDLESS of the type of site you have (ecommerce
site, lead generation etc) - below is a plan that will help
anyone. Time is running out literally - so let's get started.
● Feed the 3 most important areas of the
funnel
The first thing that you want to do is get a list of benefits
for the product or service you are going to be promoting
on your Landing Page. You want to get items/tactics in
place that appeal to each area of the Visitor Funnel (Top/
Middle/Bottom).
Each area of the funnel or “group of visitors” has their
own "list of they expect on a landing page", and as
such, they respond better to different items on the page.
HubSpot does a fantastic job in my opinion of breaking

2. down these visitors into sections of a funnel (source).
1. Top of the Funnel (these visitors typically respond
well to lists/"did you know" items),
2. Middle of Funnel (the visitors who typically respond
well to Social proof - what others are saying/doing/
buying).
3. Bottom of Funnel - ready to buy, or ready to talk to
someone in a Lead Generation?
Get a bulleted list of benefits that show how your
product or services eases a pain point, or a list of
competitive advantages that your product or service
has over your competitors.
Make sure you have something on your Holiday Landing
Pages for each visitor type in your funnel.

3. ● Get your FREE SHIPPING in place
OK - you can't offer free shipping on a lead generation site
- BUT this is SUCH an important tactic for Landing Page
optimization on the holidays that I HAVE to list it in the top
of each Holiday "Check List".
I explain this tactic in detail at this post, but the basics
make the FREE SHIPPING tactic one of the most
important Holiday Conversion Tactics (see Google Trend).
...online stores and retailers who DO USE FREE
SHIPPING as a conversion tactic are converting more
visitors into customers during these 3 months...
● Take the emotion out of your Landing Page
Strategy - Test 2 Versions
This sounds complicated - it's not it's actually very
simple.
You simply have to think of one thing to make different
on your Landing Page. Don't over-think this - if you can't
think of a 2 versions of your holiday landing page 10
minutes, here is a simple "tip" to get you over this step and
onto the next one.

4. 1. Just do one version (call it the A Version) with a
Holiday themed Call to Action.
2. And then make separate version (call it your B
Version) with a Call to action that is a different color
and that does NOT have a Holiday theme. SIMPLE.
Make 2 versions of your Holiday Landing Page to test.
● Don't forget to say thank you - the RIGHT
way
REMEMBER to always use a customized "Thank You"
page. Tell the visitor (or the new lead/customer) that you
appreciate their info or their order, but then be sure to
politely tell them what to do next and what to expect.

5. It might be an email coming with a download link, it might
take an certain amount of time before anything is done -
simply let them know that.
And never never never forget to encourage them
to "Connect" or "Follow You" socially.
There you have it a quick and dirty plan and outline to
creating Great Holiday Landing Pages with excellent
proven conversion tactics "cooked into each step"
Don't get in a hurry to tune and adjust these pages -
keep an eye on conversions but keep in mind that holiday
shoppers can sometimes get a little "nutso" from one day

6. to the next so don't be in a hurry to spot or adjust any
trends for a few weeks.
Good luck - keep me posted, send links of any Landing
Pages you have or comment below if you have some
Landing Pages that you need reviewed.
One more thing, get on the mailing list to get tips like this
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