1. Main Instruments of Communication Davis Opoku Ansahdavis@yedweb.org© July, 2011 Davis Opoku Ansah, July 2011 Co-Founder of the Youth Economic Dialogue (YED) www.yedweb.org www.facebook.com/yedafrica

2. WHY COMMUNICATE???? Effective communication is the most important instrument of strengthening people management in any organisation. i.e. Family, Political Party, Religious organisation, associations & clubs etc… Davis Opoku Ansahdavis@yedweb.com © July, 2011

3. When Choosing Instruments of Communication our organizations vision and principles our (key) message / target group messages and our target groups and their communication behaviour must fit together. Of course, there are a number of additional constraints which play a role (like accessibility, resources etc) when choosing communication instruments. Davis Opoku Ansahdavis@yedweb.com © July, 2011

4. Direct Communication Instruments of direct communication enable direct contact to our target group: Especially all kinds of personal contacts like door-to-door canvassing, street campaigns, phone calls etc. are means of direct communication. But also leaflets, brochures, posters, our website, own newspapers etc. are examples of direct communication. Davis Opoku Ansahdavis@yedweb.com © July, 2011

5. Pros & Cons Pros that our message is not changed or manipulated Cons (financial, time, human resources etc.) may be significant. Also we sometimes face problems of credibility as ‘pro domo’ statements are less believable Davis Opoku Ansahdavis@yedweb.com © July, 2011

7. This is in many cases a journalist (Public Media)

8. Multipliers- Opinion Leaders, Religious Leaders

9. Party Polling Station Executives

10. Assembly Members

11. Chiefs and Elders Davis Opoku Ansahdavis@yedweb.com © July, 2011

12. Pros & Cons Pros as soon as we have placed our message successfully it will be quite cheap for us to reach a large number of people as our message is not transported by means we have to pay for. Cons our message might be changed (intentional or unintentional) Davis Opoku Ansahdavis@yedweb.com © July, 2011

13. Communication Instruments / Overview Press releases Media alerts Media events or conferences Go-and-see trips Photography Websites Email messaging Cell phone messaging Community meetings Goodwill ambassadors Davis Opoku Ansahdavis@yedweb.com © July, 2011

14. Davis Opoku Ansahdavis@yedweb.com© July, 2011

15. PICTURE MESSAGE CONT’D This photo was taken some time last week whilst in Amansie West on the listening campaign. I thought I’d share the conversation I had with this beautiful princess. And if my memory serves me right like it always has, her name was Maame Yaa. She walked up to me, a bit shy at first. I indicated to her to come forward and she did. When she got closer I asked her “Young lady, what’s your name?” She replied in a whisper. That’s when I leaned forward to catch what she was saying and I believe that’s when this photo was taken. She said “my name is Maame Yaa.” And then she quickly added “Are you Nana Addo?” I nodded with a smile and then she said “my brother said when you become president he would be able to get a job and look after our sick mother”. Before she ran off, I asked to her to be obedient to her elders and to study hard......Nana AddoDankwaAkufo-Addo, 2012 NPP Presidential Candidate Davis Opoku Ansahdavis@yedweb.com © July, 2011