The Webinar includes current statistics & forecast of mobile app market as whole. It shows the benefits and challanges of iOS 7 with respect to its new designs and features.The Webinar was hosted by OpenXcell Technolabs Pvt. Ltd a leading iPhone app development and android app development company. Topics like forecast of mobile app market, impact of iOS 7 on app marketing and effect of price change on iPhone apps were explained by Mr. Vinod Sanadhya (Marketing Manager at OpenXcell Technolabs) and issues like benefits and challenges of iOS 7 including the ways to move with the change were discussed by Mr. Varshal Patel (Project Manager of IPhone application at OpenXcell Technolabs). Mr. Jayneel Patel (CEO & MD of OpenXcell) was the panelist for the webinar.

2. A brief about OpenXcell Technolabs
• Openxcell Technolabs is an ISO 9001:2008 certified
company located in India and USA.
• We are a big team of enthusiastic designers, skilled
developers and experienced managers.
• We have very strong hold in Mobile App Development,
Game Development, Web Development, E-commerce
Development and Enterprise Systems.
• We have delivered quality solutions to our worldwide
clientele.

4. Introduction & Agenda
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Forecast about mobile app market
Performance of iOS7
What’s new & Benefits of iOS7
Discussion about iOS7 Challenges with reference to
new apps and existing apps
Strategies to move with the change
Effect on app marketing & monetization
Few practical tips to improve revenue of iOS apps
Conclusion
Q&A

5. Forecast about
mobile app market

6. Forecast about mobile app market
• How much revenue do/will mobile apps generate?
– Full-year app revenues of $12 billion in 2012
– Forecasted to grow to $20.4 billion in 2013
– Forecasted to grow to $63.5 billion in 2017
• How many apps are downloaded each year?
– Forecasts: 82 billion apps will be downloaded worldwide in 2013
– By 2015 there will be around 151 Billion app downloads
– And by 2017 there will be more than 200 billion downloads per
year
Source: - Portio Research

7. Forecast about mobile app market

8. Forecast about mobile app market
• How many people use mobile apps?
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–
–
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1.2 billion People at the end of 2012
Forecast to grow at a 29.8 percent each year
4.4 billion Users by the end of 2017
Much of the above growth will come from Asia
Source: - Portio Research
• How do you make money from mobile apps?
– In 2013 there will be 81.4 billion downloads, 90 percent of these
will be free apps.
– By 2016 there will be 309.6 billion app downloads, but 93 percent
will be free
– The number of downloads featuring in-app purchase will increase
from 5 percent of total downloads in 2011 to 30 percent in 2016.
– The share of revenue from in-app purchases will increase from 10
percent in 2011 to 41 percent in 2016.
Source: - Gartner

9. Forecast about mobile app market
• How many mobile apps are there in market?
– In October 2013 Mr. Tim Crook announced that Apple has
crossed 1 million app in App Store
– In July 2013 Google's VP Hugo Barra announced that the
Google Play store had more than one million apps in its app
store

10. Performance of iOS7

11. On the Day of Launch
Source: - Chitika

12. On the Day of Launch
According to Mixpanel 22% people updated on iOS in the 10 hours following
its launch
Source: - Mixpanel

13. On the Day of Launch
According to ONSWIPE 31%
users are already on iOS7 in
first 24 hrs from its launch
across all iOS devices.
On the other hand iOS 6 got
only 24.77 % updations in
first 24 hrs across all iOS
devices
Source: - Onswipe

14. Performance of one Week
From North American iOS we traffic iOS 7 crossed the figure of 50% in first
week
Source: - Chitika

15. iOS7 Adoption in October 2013
More than 75% adoption of iOS 7 was recorded by 26th of this month
Source: - Mixpanel

16. What’s new & benefits
of iOS7

17. What’s new & benefits of iOS7
• New mobile user interface • New gestures -
We see this as major UI change since iPhone introduced.
Next important update is gesture technology, There plenty of new gestures are
available in Ios7.
• Auto-layout updates • Airdrop -
Easier for developers to make sure it appears correctly on a user’s screen.
Transfer your files between two iOS devices and doesn’t need any configuration.
• Multitasking -
Make an app intelligent and have the latest content before app launch without
compromise battery.
• Camera, Photos & Video -
Have all your formats for camera, photos & video at one place &
apply filters before taking pictures.
• Inter-app audio -
Make app act as an output and or input for sending and receiving audio
to and from other apps.
• Map kit –
You may found numerous improvements and features for apps that use map-based
information
Note: There are many more features & improvements available in iOS7 but we listed major
features here which we found useful for your reference.

18. iOS7 into
Enterprise, Education
& Government

19. iOS7 into Education, Government &
Enterprise space
We listed few features which shows iOS7’s noticable contribution in
Education, Government & Enterprise space.
• Enhanced security with Touch ID, default encryption class for all
installed apps.
• Increased support to MDM API such as new features like Silent app
installation, App configurations, App feedback, Managed "Open In“, Control
which apps use cellular data, Extra Accessibility Options for Single App
Mode
Improved flexibility with Single Sign On (SSO) in iOS7
•
• Airplay mirroring
• Multipeer Connectivity in iOS7and many other features
Note: There are many more features & improvements available in iOS7 but we listed major
features here we found useful for your reference.

20. How it effects to App
marketing

21. Effects of iOS7 in app marketing
• iBeacon (Location based marketing) - iBeacon allows
iPhone/iPad devices relating their location in real time to talk to each other, without the need for
wi-fi or GPS technology. Imagine if there is an iBeacon device located in a pizza store then that
store can send pizza discount coupons to your iPhone in order to push you to purchase great
pizza deals from Pizza store 
• Passbook (Bridging print) - We see this as potential feature for
marketers to readily convert many of the paper based coupons into a mobile format that is always
with the user. It’s Mobile.
• Airdrop (Easy sharing) - Imagine if we use Airdrop App to offer in-app
freebies to users who agree to "airdrop" a trial version of the app from their iPhone onto their
friend's iPhone.
• Automatic app updates- Quickly optimize and update your app but
analyze your user’s behavior and reviews closely and optimize and update the app accordingly.
Only with a great app and high rating will give you high conversion rates on your advertising.
• Improved iAds Framework - You can now add it before video
playback or before the view controller sends any content to the screen.

22. Challenges to
New apps & Existing apps

23. Case study:
Apps not optimizing for iOS 7 will cost you big $$$
Sources: uTest

24. Most common problems while migrating
apps from iOS6 to iOS7
• User interface rendering issues - If your app have
customized views then you may need to make changes to support the new user interface and also
need to make sure it appears as needed in your apps.
• Gesture confusion - In few apps, we believe new swipe gesture may
conflicts with buttons or calls to action very close to edge of the screen will not performing as
intended.
• Crashing - As you know, Apple adds new APIs in every new iOS (such as 1500+
new APIs added in iOS7) to perform predefined tasks with out need to write big code snippets
and it stopped supporting APIs which crash the app sometimes.

25. New frameworks
& Enhancements
to existing frameworks

26. New frameworks
Apple unveils a number of new frameworks for iOS7:
• GameController.framework
Provides an interface for interaction with game controllers.
• SpriteKit.framework
Provides support for sprite-based animation and rendering.
• MultipeerConnectivity.framework
Ensures direct data exchange between devices.

27. New frameworks
• JavaScriptCore.framework
Provides Objective-C classes for working with javaScript
objects. Using this framework, developers could evaluate
JavaScript code and process data in JSON format.
• MediaAccessibility.framework
Manages the presentation of text content in media files,
e.g. subtitles. This framework works together with new
standard settings for applications where users can
manage related options.
• Safari Services
Ensures support for functions responsible for adding
links to web-pages in Safari reading list.

28. Enhancements to Existing Frameworks
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•
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•
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UIKit.framework
StoreKit.framework
PassKit.framework
OpenGL ES
MessageUI.framework
iAd.framework
CoreMotion.framework
CoreLocation.framework
AVFoundation.framework

29. Deprecated APIs (APIs which stop
supporting from Apple)
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•
•
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•
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UDID
MAC address
New permissions
New class properties
AddressBookUI framework
Core Animation and few others

30. Strategies to move with
the change

31. Strategy # 1
Evaluating your app for
iOS7 Upgrade
We believe iOS7 is the perfect excuse to re evaluate your app to improve the user
experience based on the new features offered by iOS7.

32. Strategy # 2
Re-Engineer Your
App’s Architecture
Users expect their apps to be native iOS7 so, use new animation transitions & APIs
available in iOS7 to give look and feel like iOS7 to generate more revenue from
your app.

33. Strategy # 3
Maintain OS Backward Compatibility
Its advisable that the app should run on as many devices as possible while still
providing the end user the best possible experience on their device.

34. Strategy # 4
Take advantage of Multitasking
Think user’s perspective and save app user’s time by adding Multitasking
capabilities to your app and keep it updated even when app user switches
to another app.

35. Strategy # 5
Step ahead and add enhanced Security for
your Business
Secure you app! There are so many enhancements from iOS7 to secure your
business data safe.

36. Impact of iOS 7’s App Store
Changes on marketing
Key App Store Changes from iOS 6 to iOS 7

37. Vertical scrolling is back in iOS 7

38. More no. of apps will there in Featured & Top Charts
• Approx 1/3 more apps
are being displayed in
the “Featured” area
before clicking “See
all”
• There’s no more “See
all” button in Top
Charts, reducing
friction of further
exploration

39. Screenshots and icons are now larger in iOS 7
Now you can use large size of
icons in Apple App Store for
your App.

40. Screenshots and icons are now larger in iOS 7
Icon Dimensions:
App icon sizes has changed in iOS 7. Below table is glimpse to share
the changes for app icon
Devices
iOS 6 size (in pixel)
iOS 7 size (in pixel)
Devices Non Retina
iOS 6 size (in pixel)
iPhone
57 x 57
not available
114 114
120 x 120
iPhone Non Retina iPhone Retina
57 x x57
iPad Non Retina (mini and 2nd gen) 72 x 72
76 x 76
iPhone Retina
114 x 144
x 114
iPad Retina
144
152 x 152
iPad Non Retina (mini and 2nd gen)
72 x 72
iPad Retina
144 x 144
iOS 7 size (in pixel)
not available
120 x 120
76 x 76
152 x 152

41. App Ratings in iOS 7
In iOS 7 your app ratings will be the
total of all the versions (ratings) of your
app
So now apps with large no. of ratings
(Which are in the app store from a long
time) may appear on a superior
position, due to more social evidences.
This may convert into more downloads.

42. Auto Updates
Instead of manually updating your apps, iOS 7 will now automatically
push your updates directly to users

43. Auto Updates
• Update cycle will be shorter and the uptake of each release will
be more faster:
o No need to wait and build up ratings for current version as the
focus is on total ratings
o No. of update cycle can be increase to test new features to
boost engagement
• How you tell users about your updates needs to change:
o As updates are seamless so now app developers and marketers
needs to inform users about new updates.
o In-app messaging services like Apptentive, HelpShift, and
Intercom TK will be useful to create awareness amongst users
regarding new updates

44. Apps Near Me
App Near Me is a new cahrt
in iOS 7. It list down the apps
in your local area. Apps
which are specifically related
to any local area can get
benefit out of it.
It will also help in ASO
As it is less focused so apps
have opportunity to reach to
the users effectively in
different way

45. Kids Category
Kids Category will is a list of apps,
for children 11 years old and
younger.
It function like a Featured section
and not necessarily based solely
on popularity
Be sure to get in touch with Apple
and set up your age restrictions
mindfully

46. How to not get rejected from the App Store
Lastly, some tips to avoid disapproval during the rigorous review process:
1. Update your app icon
2. Update the launch image of your app to include the status bar area
3. Support Retina display and iPhone 5 in your every design and artwork

47. Effect of Price Change on
iOS Apps

48. The Majority of Price Changes is less than $3.00
The largest price changes are in the Apple App Store for iPad
Twenty percent of all price events involved a change larger than $4.00 in this
store
Source: - DISTIMO

49. Effect on Downloads by Price Drops
On average, cumulative downloads
grow by 1665% five days after the price
drop in the Apple App Store for iPhone
While the growth is 871% on the iPad
Source: - DISTIMO

50. Effect on Downloads by Price Increases
Download volumes in the Apple App Store for iPhone drop by (-)46
%, aggregated over five days after a price raise
In the Apple App Store of iPad, the drop in downloads is somewhat higher, (-)57
%
Source: - DISTIMO

51. Effect on Revenue
Source: - DISTIMO

52. Effect on Revenue
A price drop positively affects revenue in both stores
Revenue in the Apple App Store for iPhone increases by 95% three
days after the price drop
This percentage was lower in the Apple App Store for iPad, where
revenue grows by 51% because of a price drop
The effect of a price drop on revenue is significant and becomes
larger in the long run in both the Apple App Store for iPhone and iPad
Source: - DISTIMO

53. Effect on Revenue
Price Elasticity on Revenue
Source: - DISTIMO

54. Effect on Revenue
Price Elasticity on Revenue
The price elasticity on revenue in Apple App Store for iPhone is the
lowest, which means that revenue reacts most heavily on any price
change in this store
Here, a 1% price drop leads to a 1.2% revenue increase within five days
The price elasticity in the Apple App Store for iPad is -0.7, which indicates
that a 1% price drop causes a 0.7% increase in revenue
Source: - DISTIMO

55. Conclusion

56. To summarize, I would like to point out that
iOS 7 isn’t just a new, simplified design
but it opens up doors of new opportunities
for app marketers & developers.