OpenStack monthly marketing meeting discussing 2H 2013 and 1H 2014 industry event planning.

1. 2H 2013 / 1H 2014 Event Planning
July 31, 2013

2. 2
OpenStack Foundation Mission
The OpenStack Foundation is an independent body providing shared
resources to help achieve the OpenStack Mission by Protecting,
Empowering, and Promoting
OpenStack software and the community around it, including users,
developers and the entire ecosystem.

3. 3
OpenStack Foundation Role / Approach to
Industry Events
‣ Promote OpenStack
‣ Coordinate efforts across the community for maximum impact – focus
on education and adoption, community booth/pavilion, signage across
the expo floor, promoting user stories, press/analyst relations
‣ Protect OpenStack
‣ Support ecosystem members with branding and product launches
‣ Empower the Community
‣ Community building and collaboration activities,
present a unified front

4. 4
Audiences
‣ Global Users: C-level IT, IT Director/Mgmt, private cloud operators,
application developers, service providers
‣ Ecosystem: Companies providing tools and services for OpenStack
users
‣ Technology Platform: Contributors to OpenStack code, community
building

5. 5
Event Objectives
‣ Global Users
‣ Education and awareness
‣ Discover and promote user case studies
‣ Ecosystem
‣ Recruit ecosystem members
‣ Promote ecosystem member products & services as path to
adoption
‣ Technology Platform
‣ Attract new developers, docs, infra contributors
Metrics we track:
‣ Share of voice with press/analysts
‣ New members/join
‣ Newsletter subscribers/booth scans
‣ # ecosystem speaking sessions
‣ # ecosystem sponsors (exhibit or pavilion)

6. 6
Industry Event Master Calendar
http://awe.sm/cGSRS

7. 7
OpenStack Regional One-Day Events
‣ OpenStack India – September 21 (TBC)
‣ OpenStack Israel – December 3
‣ OpenStack in Action! Paris – December 5

8. 8
OpenStack Summits – 2013 and 2014
‣ Hong Kong | November 5-8, 2013
‣ Speaking submission deadline TODAY
‣ Sponsor sign-up deadline September 20
‣ Early bird registration deadline October 4
‣ 2014 Summit Planning: Goal to announce dates and locations by
the end of August and produce v1 sponsor prospectus by the end of
September
‣ May 12, 2014 => Atlanta or Chicago
‣ November 3 or November 10, 2014 => Berlin or Paris

9. 9
Quick Reminders
‣ Summit speaking submissions due TODAY
‣ First content team meeting August 21, contact
margie@openstack.org to get involved
‣ Send news and content for the next OpenStack Update to
claire@openstack.org