This presentation is meant to guide you and get you started asking the right questions regarding your IT Infrastructure - keeping all your options in mind.

1. WTF!!
There is NO “Cloud”!!! Really!?!!

2. I’m here to talk about
Cloud Computing
What you’re actually buying!
The range of solutions in IT Infrastructure
Colocation, hosting, network…
the 411!
How to differentiate and evaluate your options
usly!
serio
<(^_^)>
Yay!!!!

3. What does “Cloud” mean to you?

4. It all comes down to physical
infrastructure
<(^_^)> Wooo…
What are those
blocky things?!

5. “Cloud” is the new “Green”
Now with: Cloud-washing is the
new Green-washing
Socia
l Medi But it’s good to b
a green isn’t it? !
e
Web
2.0 <(T_T)>

6. Ignore the Marketing
Companies like Salesforce (SaaS) have spent
millions to brand and promote the phrase “cloud
computing”, which often means no more than
“Our service is online!”

7. Know what you’re actually
buying
When most technical people say “cloud” what
they probably mean is elastic hosted computing.
is
r ack
he f ted
W hat t hos
c
e lasti uting?!
p
Elas%c
Compu%ng
|i-­‐ˈlas-­‐&k,
kəm-­‐ˈpyü com
t-­‐iŋ
|
noun
1. A
way
of
compu
&ng
achieved
by
th
physical
IT
infrastru e
virtualiza&on
and
cture
that
can
quic
automa&on
of
the
demand
for
reso kly
respond
to
fluctu
urces:
(Exp)
Elas)c
a&ons
in
possible
op)ons
for
compu)ng
is
one
o
organiza)ons
with
f
many
IT
infrastructure
ne
eds.

8. Know what you actually need
Which should be my focus, my application or my
infrastructure?
My application!! My infrastructure!!
If the core application My application is
that drives my scaling and having a
business is still being custom environment is
built and modified, critical to its
then hosting is performance, so
probably the best colocation will likely be
solution.
the best solution.
How much visibility and control of my
backend do I really need at this time?

9. Know what you actually need
What skill-sets or experience does my existing team have?
We’re frontend ninjas!! We’re systems gurus
too!!
My team is primarily My team is full of people
proficient with app who eat, drink, dream,
development so and live on systems, so
hosting will likely be colocation may be the
the best solution.
best fit.
Does my team have the skillset to control,
manage and scale my backend
infrastructure efficiently?

10. Know what you actually need
What are my specific technical requirements today?
I know I need stuff…! I can get real specific!!
I don’t have detailed I know my requirements
and specific in and out and I feel like
requirements yet, so I’ve been here and done
elastic hosting is a this before, so
great environment to colocation is likely for
experiment in until I do.
me.
How will these requirements change as my
business scales?
Do I even know yet?

11. Colocation vs. Hosting
Colocation Elastic Hosting
~ Full control ~ Even less control
~ Billed for space & power Billed for capacity
~
~ Billed as rent ~ Billed as utility
~ Can be CapEx heavy ~ OpEx heavy
Dedicated/Shared Managed Hosting
Hosting ~ Even less control (>Elast.
~ Less control H.)
~ Billed for capacity ~ Billed for capacity
~ Billed as rent ~ Billed as rent
~ OpEx heavy ~ OpEx heavy (>Colo &
Ded. H.)

12. Colocation vs. Hosting
Elastic Hosting Colo
t
’ s a poin
Oo o! That n!
of inte rsectio
Cost
Capacity
Depending on your specific requirements and usage
patterns, there may be more than one point of
intersection from multiple points of inflection.

13. Dedicated vs. Shared Hosting
Dedicated Shared
~ Full control ~ Less control
~ More customization ~ Less customization
~ More secure ~ Less secure
~ Less elastic ~ More elastic
Your
Data
<(^_^)> Server 1 <
)
Server 2 (
Server 3
^^ >
Server 4 _
me
…I hope you can put
back together!

14. Managed vs. Unmanaged Hosting
Model
DevOps
%’s indicate the
!!
cost to support / Dev 40% <(O_O
)>
Cost Amazon
maintain (Coders) savin
gs??!
!!
Systems 30% Dev 40%
Network (Coders)
Infrastructure 30% Infrastructure 30%
Without systems and network expertise, how would a 30,
60 or 360 min outage effect your application? Do you
have the expertise in-house to bring your site back up
again and plan for these types of scenarios?

15. Isn’t th
SO… e
What is my cloud strategy? right
Try again…! question
!
What is my elastic hosting strategy?
Not yet…!
What is my IT infrastructure strategy?
YES!!
Space + Power Remote Eyes +
Retail Colocation Hands
Hardware
Wholesale Smart
Servers
Colocation Dumb
Cabling
Switches
Network Capacity
Routers
Transit Dedicated Hosting
Storage
Transport Managed Hosting
Peering CDN Elastic Hosting
Hybrid Hosting

16. Know you have TONS of options
Colo Hosting Connectivity CDN Hardware
365 Main Azzure Abovenet Akamai Anixter
Arcscale AWS AT&T AWS Cisco
BAIS ElasticStack Centurylink BitGravity Citrix
Coloserve ENKI Global Crossing Brightbox Dell
Corelink Hosting.com Highwinds Cachefly Enterasys
Coresite Internap Hurricane Electric Cotendo Hitachi
DRT Latysis Level 3 Edgecast HP
DuPont Fabros Peak Web NTT Highwinds IBM
Equinix Peer1 PacNet Level 3 Juniper
Internap Rackspace Packet Exchange Limelight Oracle
Interxion Rightscale Splice Pando Networks Redapt
Layer 42 ServerCentral Sprint Peer1 SGI
Navisite Softlayer Tata PlayStream Super Micro
Savvis Sungard Telstra Rackspace
TeleHouse Terramark TW Telecom Softlayer
Vantage QTS Verizon Tata
QTS Qwest XO Voxel
e
How am I supposed to tell th
!
differences among so MANY!!!

17. Know what to ask a vendor
(Example: Hosting)
What kinds of physical hardware do you have deployed
What kinds of operating systems can you support?
What kinds of applications are you most comfortable hosting?
How many engineering staff do you have available with specific
expertise in the OS and applications I’m using?
What happens if things go wrong at 3am?
Do you offer proactive management tools and services?
Do you offer disaster recovery solutions? How do I get my site
back online?

18. Know how to evaluate a vendor
(Example: Hosting)
Vendors Enterprise Dedicate Share Elasti Consultin SL
Cost Footprint
d d c g A
Rackspace Yes
Yes Yes Yes Ye
ENKI Yes Yes $$ US
s
Yes Yes
AWS Yes Ye
Yes Yes Yes $ US
Softlayer Yes s
Yes Yes
Peak Web Yes Yes $ - $$ US, EU
Yes Yes
Joyent Yes Ye
Yes Yes Yes $$ US, EU, ASIA
s
SunGard Yes
Yes Yes Ye
Google App Yes Yes $ US
Yes Yes s
Engine
No
Yes Ye
BlueHost Yes $$ US, ASIA
No s
GoDaddy Yes
Ye
Yes $$$ US, EU
s
There are many other factors that can
Ye
and should be considered, s
$ - $$ US
depending on your specific technical $ US
and business requirements. $ US

19. Know what to ask a vendor
(Example:
Datacenter)
Do you own your facilities or are you leasing them?
Who are your power providers? What is your redundancy?
How many times have your facilities lost power
in a way that affected your customers?
How will I be notified when an outage has occured?
Do you offer remote eyes and hands services?
Who are your onsite carriers?
What does security look like at your facilities?
What does the shipping and receiving process look like at
your facilities?

20. Know how to evaluate a vendor
(Example: Datacenter)
Vendors Type Market Connecti Peering Managed
Hosting
vity IX Network Cost Footprint
QTS Private Both Options
Neutral No Yes
Terremark Public Retail
Limited Some Yes Yes $-$$ National
Equinix Public Retail
Neutral Most Yes
Layer42 Private Both Yes $$$ National
Neutral No Yes
DRT Public Both
Limited Some No No $$$ Global
365 Main Private Both
Neutral No No
BAIS Private Retail No $$ Regional
Limited No Yes
Vantage Private Whole
sale Neutral No No No $$$ National
Coresite Public
Both Limited Some No
Fortune Private No $$ Regional
Whole Neutral No No
sale
There are many other factors that can and should
be considered, depending on your specific
technical and business requirements.

21. Know what you should pay
Are you paying for all the extra bells and whistles you
don’t really need?
Of course my IT
Infrastructure
REALLY needs to
be hosted in a
cave…!
I’M FRACKING
BATMAN!!!!

22. Know what you should pay
What billing methods can you leverage to your advantage?
Is your billing method optimized for your usage
patterns?

23. Know when to ask an expert
No metrics Have experience Limited experience
Maybe. If only to see
Yes! You definitely need
what other options are
help.
out there..
Likely not. You probably
Yes! You definitely need
Have
have things figured out
help.
by now..
You and your business are definitely special,
but whatever your specific infrastructure needs
are, someone else has more than likely dealt
with something similar.

24. Last Slide!
Cloud Computing
Ignore it. Think about
what you actually need.!
The range of solutions in IT Infrastructure
There are TONS OF OPTIONS!!
How to access and evaluate your options
Seriously work this out…!
FIN!!!!