1. Living Labs helping SMEs to innovate
across borders: Business impacts
MECHELEN, 22ND MAY 2012
Pieter Ballon
IBBT-SMIT, VUB

2. The problem

3. The solution … User-Driven Open
Innovation Ecosystems?

4. APOLLON:
Advanced Pilots of Living Labs Operating in Networks
Can
SMEs
use
Living
Lab
networks
to
test
and
enter
What
is
needed
for
cross-­‐border
new
markets?
Living
Lab
Networks?
Common
Homecare & ILS
Energy Efficiency
methodology
Common
ecosystem
approach
Common
research
benchmark
eManufacturing
Social Media
Common
pla?orm
guidelines
Common
integra>on
framework
The
APOLLON
objec.ves:
ð Demonstrate
the
value
for
SMEs
of
a
European
network
of
local
open
innova>on
pla?orms
ð
Set
up
thema>c
networks
of
Living
Labs
across
Europe
ð
Develop
a
common
approach
for
cross-­‐border
Living
Lab
experiments

5. Taking SMEs across borders: the
APOLLON basic scenario

6. The Living Lab approach to cross-
border innovation (1/3)
• Broker access to the
c r o s s - b o r d e r
ecosystem
Home
care
• The Televic – Tunstall organiza.on
case
Insurance
Government
Care
receiver
Living
Developer
Lab
Informal
care
Service
giver
provider
Operator

7. The Living Lab approach to cross-
border innovation (2/3)
• Adapt to dif ferent
usage contexts and
ensure local buy-in
• The Logica case

8. The Living Lab approach to cross-
border innovation (3/3)
• Discover new business
models and business
cases
• The ADL – Innoviting
case

9. SME – Business Impact Assessment

10. Revenues - International Markets
Mode of entry in
International Markets

11. Barriers and Contribution to Internationalization
Key Barriers
for SME Internationalization
APOLLON Impact

12. Living Lab Experience
Satisfaction Levels
Recommendations

13. APOLLON:
Advanced Pilots of Living Labs Operating in Networks
SMEs
can
use
Living
Lab
networks
to
test
and
enter
We
provide
what
is
needed
for
new
markets!
cross-­‐border
Living
Lab
Networks!
Common
Homecare & ILS
Energy Efficiency
methodology
Common
ecosystem
approach
Common
research
benchmark
eManufacturing
Social Media
Common
pla?orm
guidelines
Common
integra>on
framework
The
APOLLON
results:
ð Demonstrate
the
value
for
SMEs
of
a
European
network
of
local
open
innova>on
pla?orms
ð
Set
up
thema>c
networks
of
Living
Labs
across
Europe
ð
Develop
a
common
approach
for
cross-­‐border
Living
Lab
experiments

14. Thank you!
Pieter Ballon
Pieter.Ballon@ibbt.be