2. Hotel Graphics and Signage
⢠Graphics are one of the most neglected,
abused, although least expensive selling
or brand communicating tools available to
the Hotelier (although over produced)
⢠Graphics are the most dependable means
of communicating your brand message,
merchandise / service information or policy
exactly as you want it delivered.
3. Hotel Graphics and Signage
⢠Each Graphic should be produced with an
end view / purpose in mind.
⢠Is it appropriate to your brand?
⢠What should graphics contain?
⢠The Letter style
⢠Format
⢠Image
4. Hotel Graphics and Signage
⢠What two types of graphics are there?
⢠Identification Graphics
⢠What do Identification graphics do?
⢠Sell
⢠Identify
⢠Locate
5. Hotel Graphics and Signage
⢠Information Graphics
⢠What do they tell the customer?
⢠Hotel hours of service
⢠Credit card services
⢠Facilities and services available
⢠Special Occasions
⢠Directions / Locations
6. Hotel Graphics and Signage
⢠What forms can these take?
⢠Hotel Front (Fascia) (Large Format)
⢠Façade signage
⢠Wall mounted
⢠Free Standing
7. Hotel Graphics and Signage
⢠Signage can be used as a device that identifies
companies and products and sometimes carries
informal promotional messages
⢠The purpose of these signs is to provide quick
identification in a highly mobile lifestyle
⢠Materials used vary considerably and may be
used as a stand alone sign leading us to the
service or selling space or as part of the
architecture
8. Hotel Graphics and Signage
⢠Graphics and signage have created an
important place in achieving a âlookâ,
atmosphere or mood in contemporary hotels.
⢠Formerly what directional signs or department
signs have become elements in the dĂŠcor
through imaginative design and unusual
application.
9. Hotel Graphics and Signage
⢠How are graphics produced and in what
kind of materials?
⢠Produced throughâŚ..
⢠Photo enlarging
⢠lightweight yet sturdy
⢠easy-to-use
⢠contribute to creating a stimulating and
exciting or relaxing experience.