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BUSINESS STRATEGY 
ENABLED BY CLOUD 
UM Overview 
Presenter Name: Ryan Skipp 
Presenter Company: DTAG / T-Systems GmbH
INTRODUCTION 
TOPIC 
UM CORE 
LEARNING 
Title: Business Strategy enabled by Cloud 
Subtitle: Overview and positioning of the Bus Strat 
This session provides insight into the concept and 
sections of the Business Strategy Usage Model, and its 
content and positioning 
Areas of focus and planning, and how to use the Bus 
Strat doc to support the building of a cloud strategy 
2
AGENDA 
1. Overview 
2. Business Strategy UM: Focus Areas 
3. Example: Cloud Service Governance Section 
4. Value Proposition 
5. Summary 
3
BUSINESS STRATEGY UM FOCUS SECTIONS 
4 
Anchoring the Strategy in the Business 
Context Cloud Maturity Targets 
How to use/migrate to Cloud 
Business Goals 
Bus System Categorisation 
Data Categorisation 
Executive Summary 
Cloud System Positioning
BUSINESS STRATEGY UM FOCUS SECTIONS 
5 
How much to budget & invest Budget & Business Case 
Compliance & legislation 
What Pre-requirements and Enablers to 
consider Key skills & capabilities
BUSINESS STRATEGY UM FOCUS SECTIONS 
6 
Organisational Structure 
What changes are needed to the 
current Operational Model Culture 
Skills & training 
Avoiding shadow IT evolution 
Taking Business Partners on the journey 
Internal 
External
BUSINESS STRATEGY UM FOCUS SECTIONS 
7 
Timing of adoption 
Communication 
Rolling out the strategy Cloud adoption models & consequences 
Governance and Measurement in Cloud 
environments 
Timelines & factors 
Measurement of objectives’ achievement 
Governance and control structures 
RFP Requirements 
Conclusion Industry actions
POTENTIAL IT ORGANISATIONAL UPDATES 
Internet 
Private 
Cloud 
Hybrid 
Cloud Public 
Cloud 
IT Organisation acting as a 
Provider or Broker 
Consumer 
Governed 
Interactions 
Direct 
Interactions 
Private 
Cloud Mgt 
Team 
Hybrid 
Cloud Mgt 
Team 
Public 
Cloud Mgt 
Team 
IT Service 
Broker 
Group 
Traditional 
IT Mgt 
Team 
Original 
Role 
New Role 
New 
Role 
8
EXAMPLE: CLOUD GOVERNANCE STRUCTURE 
Master Services Framework 
BU1 BU2 BU3 BUn 
Monthly Management Meeting 
Strategic 
Tactical 
Operational 
Contractual Forum 
BU1 BU2 BU3 BUn 
Technology & 
Architecture 
BU1 BU2 BU3 BUn 
Risk & 
Compliance 
BU1 BU2 BU3 BUn 
Service 
Delivery 
BU1 BU2 BU3 BUn 
Project 
Forum 
BU1 BU2 BU3 BUn 
Financial 
Forum 
BU1 BU2 BU3 BUn 
Capacity 
Planning 
BUn 
Capacity 
Planning 
BU3 
Capacity 
Planning 
BU2 
Capacity 
Planning 
BU1 
Architecture 
BU1 
SWG 
BUn 
SWG 
BU3 
SWG 
BU2 
Change 
Advisory 
Board BU1 
Change 
Advisory 
Board BU2 
Change 
Advisory 
Board BU3 
Change 
Advisory 
Board BUn 
Daily 
Operational 
BUn 
Daily 
Operational 
BU3 
Daily 
Operational 
BU2 
Daily 
Operational 
BU1 
Financial 
Clearing 
BUn 
Financial 
Clearing 
BU3 
Financial 
Clearing 
BU2 
Financial 
Clearing 
BU1 
BU1 BU2 BU3 BUn 
Weekly 
Projects & 
ProgrammBeUs1 
Daily 
Operational 
BUn 
Daily 
Operational 
BU3 
Daily 
Operational 
BU2 
9
EXAMPLE: CLOUD GOVERNANCE & MANDATE RELATIONSHIPS 
Strategy Membership Integration Equity Audit Feedback 
Rolling Account Plan 
Goals Relationship Managing Change Funding-Feedback 
Cost Control-Feedback 
Business Case realization 
Deal Evaluation 
Assesment Risk 
Communications 
Report 
Monthly Management Meeting 
Conflict Resolution Relationship Managing Change Funding 
Cost Control 
Business Case realisation 
Performance Assesment 
Risk 
Communications 
Service Forum 
Policies 
Procedures 
Transitions 
Exit Management Planning 
Skills 
Resources 
Delivery 
Operational Plan 
Service Levels 
Co-ordination 
Optimisation Planning 
Cost Control 
Pricing 
Performance Assessment 
Continuous Improvement 
Risk 
Reports 
Lesssons Learnt 
Forecast 
Communications 
Architectural Forum 
Policies 
Procedures 
Directions 
Standards 
Relationships 
Specialists 
Capacity planning 
Optimisation Planning 
Innovation Planning 
Technology Planning 
Roadmap Planning 
Cost Control 
Cost Planning 
Cost avoidance 
Business Case Development 
Risks 
Business Case realisation 
Roadmaps 
Planning 
Forecasts 
Reports 
Communications 
Roadmaps 
Projects 
Directions 
Standards 
Skills 
Resources 
Project Planning 
Project Management 
Co-ordination 
Cost Control Risks Reports 
Communications 
Contractual Forum Transition 
Exit Management 
Relationships Scope and SLA's Cost Control Risks Reports 
Communications 
Financial Forum 
Policies 
Procedures 
Managing Change 
Optimisation 
Cost Control 
Asset & Ownership 
Pricing 
Budgeting 
Risks Reports 
Forecasts 
Communications 
Daily Operational Forum Manage and discuss issues Skills 
Resources 
SLA's Risks Reports 
Communications 
Service Quality Meeting Manage and discuss issues SLA's Risks 
Performance Assesment 
Reports 
Financial Clearing House Funding Risks Reports 
Capacity Planning Meeting Planning review Capacity planning 
Optimisation Planning 
Cost avoidance 
Planning 
Risks 
Planning 
Forecasts 
Change Management Forum Risks 
Governance 
Key Relationship and Service Delivery Principles 
10
BUSINESS STRATEGY ENABLED BY CLOUD SERVICES 
Business Goals 
& Strategic 
Positioning 
Maturity & 
Quality 
Expectations 
Business 
Systems 
Categorisation 
Data 
Categorisation 
Cloud Service 
Model 
Cloud 
Deployment 
Model 
+ 
+ 
Business 
Capabilities 
Administration 
Governance 
Information 
Infrastructure 
Architecture 
Technology 
Capabilities 
Strategy 
Organisation 
Skills 
Governance 
Portfolios 
Services Timeline 
Scope 
Budget Project 
Platinum CMM 1 2 3 4 5 
Gold 
Silver 
Bronze 
Quality 
Quality 
Capability 
Focus 
Time 
Velocity 
Efficiency 
Mission Critical 
Essential 
Core 
Important 
Encrypt 
Highly Available 
Disaster 
Recovery 
Personal 
Private 
Hybrid 
Public 
Operating 
Model Implementation 
Approach 
Measures 
Competitive ! 
$ Cost Effective $ Rapid 
Resources 
Business Case 
ROI 
TCO 
WHY 
WHAT HOW 
Enabled 
By 
Drives 
WHEN & WHERE BUSINESS RESULTS 
Leading To 
KPI’s 
Time 
Cost Reduction 
Cost Avoidance 
HR 
Evolution 
Structured Migration 
Ad‐Hoc 
Facilitated 
Islands 
Outsourced 
Centralised 
Distributed 
Brokered 
+ 
+ 
+ 
Delivered By 
+ 
+ + Capability 
Quality 
Velocity 
Efficiency 
Agility 
Internal 
External 
WHO 
Governance 
Business 
Procurement 
IT 
+ 
Suppliers 
Distributors 
Banks 
Media 
Partners 
Drives 
11
KEY TAKE-AWAYS FROM THIS UM 
Leverage the UM to guide your Cloud Strategy development 
Consult the UM when planning your Cloud capability creation 
Consult the UM when planning Organisational Change Mgt 
Consult the UM when creating a Cloud Communications Plan 
12
SUMMARY: IMPACT & NEXT STEPS 
Impact 
• Facilitate the existence of a strategy, aligned to Business Objectives, for 
incorporating and integrating Cloud based services 
Actions 
• Define a clear strategy for Cloud adoption, aligned to Business Objectives and 
Business transformation initiatives 
• Pre-plan, categorise, and position your existing systems in context of Cloud, and 
the role it will play in your companies’ evolution 
• Define and create the non-technical capabilities in the organisation to enable 
maximum efficiency and benefit realisation from Cloud based services 
13
QUESTIONS 
ODCA Cloud Maturity Model v2.0 
From engagement to adoption and implementation 
www.opendatacenteralliance.org 
14
INFORMATION AND ASSETS 
Standardized 
Response Checklists 
Accelerate TTM 
Available to Members at: www.opendatacenteralliance.org 
URL for Public content: www.opendatacenteralliance.org 
Shared Practices 
Drive Scale 
Streamlined 
Requirements 
Accelerate Adoption 
15 
TM
16
© 2 0 1 4 O p e n D a t a C e n t e r A l l i a n c e , I n c . A L L R I G H T S R E S E R V E D .

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Forecast 2014: Business Strategy Enabled by Cloud

  • 1. BUSINESS STRATEGY ENABLED BY CLOUD UM Overview Presenter Name: Ryan Skipp Presenter Company: DTAG / T-Systems GmbH
  • 2. INTRODUCTION TOPIC UM CORE LEARNING Title: Business Strategy enabled by Cloud Subtitle: Overview and positioning of the Bus Strat This session provides insight into the concept and sections of the Business Strategy Usage Model, and its content and positioning Areas of focus and planning, and how to use the Bus Strat doc to support the building of a cloud strategy 2
  • 3. AGENDA 1. Overview 2. Business Strategy UM: Focus Areas 3. Example: Cloud Service Governance Section 4. Value Proposition 5. Summary 3
  • 4. BUSINESS STRATEGY UM FOCUS SECTIONS 4 Anchoring the Strategy in the Business Context Cloud Maturity Targets How to use/migrate to Cloud Business Goals Bus System Categorisation Data Categorisation Executive Summary Cloud System Positioning
  • 5. BUSINESS STRATEGY UM FOCUS SECTIONS 5 How much to budget & invest Budget & Business Case Compliance & legislation What Pre-requirements and Enablers to consider Key skills & capabilities
  • 6. BUSINESS STRATEGY UM FOCUS SECTIONS 6 Organisational Structure What changes are needed to the current Operational Model Culture Skills & training Avoiding shadow IT evolution Taking Business Partners on the journey Internal External
  • 7. BUSINESS STRATEGY UM FOCUS SECTIONS 7 Timing of adoption Communication Rolling out the strategy Cloud adoption models & consequences Governance and Measurement in Cloud environments Timelines & factors Measurement of objectives’ achievement Governance and control structures RFP Requirements Conclusion Industry actions
  • 8. POTENTIAL IT ORGANISATIONAL UPDATES Internet Private Cloud Hybrid Cloud Public Cloud IT Organisation acting as a Provider or Broker Consumer Governed Interactions Direct Interactions Private Cloud Mgt Team Hybrid Cloud Mgt Team Public Cloud Mgt Team IT Service Broker Group Traditional IT Mgt Team Original Role New Role New Role 8
  • 9. EXAMPLE: CLOUD GOVERNANCE STRUCTURE Master Services Framework BU1 BU2 BU3 BUn Monthly Management Meeting Strategic Tactical Operational Contractual Forum BU1 BU2 BU3 BUn Technology & Architecture BU1 BU2 BU3 BUn Risk & Compliance BU1 BU2 BU3 BUn Service Delivery BU1 BU2 BU3 BUn Project Forum BU1 BU2 BU3 BUn Financial Forum BU1 BU2 BU3 BUn Capacity Planning BUn Capacity Planning BU3 Capacity Planning BU2 Capacity Planning BU1 Architecture BU1 SWG BUn SWG BU3 SWG BU2 Change Advisory Board BU1 Change Advisory Board BU2 Change Advisory Board BU3 Change Advisory Board BUn Daily Operational BUn Daily Operational BU3 Daily Operational BU2 Daily Operational BU1 Financial Clearing BUn Financial Clearing BU3 Financial Clearing BU2 Financial Clearing BU1 BU1 BU2 BU3 BUn Weekly Projects & ProgrammBeUs1 Daily Operational BUn Daily Operational BU3 Daily Operational BU2 9
  • 10. EXAMPLE: CLOUD GOVERNANCE & MANDATE RELATIONSHIPS Strategy Membership Integration Equity Audit Feedback Rolling Account Plan Goals Relationship Managing Change Funding-Feedback Cost Control-Feedback Business Case realization Deal Evaluation Assesment Risk Communications Report Monthly Management Meeting Conflict Resolution Relationship Managing Change Funding Cost Control Business Case realisation Performance Assesment Risk Communications Service Forum Policies Procedures Transitions Exit Management Planning Skills Resources Delivery Operational Plan Service Levels Co-ordination Optimisation Planning Cost Control Pricing Performance Assessment Continuous Improvement Risk Reports Lesssons Learnt Forecast Communications Architectural Forum Policies Procedures Directions Standards Relationships Specialists Capacity planning Optimisation Planning Innovation Planning Technology Planning Roadmap Planning Cost Control Cost Planning Cost avoidance Business Case Development Risks Business Case realisation Roadmaps Planning Forecasts Reports Communications Roadmaps Projects Directions Standards Skills Resources Project Planning Project Management Co-ordination Cost Control Risks Reports Communications Contractual Forum Transition Exit Management Relationships Scope and SLA's Cost Control Risks Reports Communications Financial Forum Policies Procedures Managing Change Optimisation Cost Control Asset & Ownership Pricing Budgeting Risks Reports Forecasts Communications Daily Operational Forum Manage and discuss issues Skills Resources SLA's Risks Reports Communications Service Quality Meeting Manage and discuss issues SLA's Risks Performance Assesment Reports Financial Clearing House Funding Risks Reports Capacity Planning Meeting Planning review Capacity planning Optimisation Planning Cost avoidance Planning Risks Planning Forecasts Change Management Forum Risks Governance Key Relationship and Service Delivery Principles 10
  • 11. BUSINESS STRATEGY ENABLED BY CLOUD SERVICES Business Goals & Strategic Positioning Maturity & Quality Expectations Business Systems Categorisation Data Categorisation Cloud Service Model Cloud Deployment Model + + Business Capabilities Administration Governance Information Infrastructure Architecture Technology Capabilities Strategy Organisation Skills Governance Portfolios Services Timeline Scope Budget Project Platinum CMM 1 2 3 4 5 Gold Silver Bronze Quality Quality Capability Focus Time Velocity Efficiency Mission Critical Essential Core Important Encrypt Highly Available Disaster Recovery Personal Private Hybrid Public Operating Model Implementation Approach Measures Competitive ! $ Cost Effective $ Rapid Resources Business Case ROI TCO WHY WHAT HOW Enabled By Drives WHEN & WHERE BUSINESS RESULTS Leading To KPI’s Time Cost Reduction Cost Avoidance HR Evolution Structured Migration Ad‐Hoc Facilitated Islands Outsourced Centralised Distributed Brokered + + + Delivered By + + + Capability Quality Velocity Efficiency Agility Internal External WHO Governance Business Procurement IT + Suppliers Distributors Banks Media Partners Drives 11
  • 12. KEY TAKE-AWAYS FROM THIS UM Leverage the UM to guide your Cloud Strategy development Consult the UM when planning your Cloud capability creation Consult the UM when planning Organisational Change Mgt Consult the UM when creating a Cloud Communications Plan 12
  • 13. SUMMARY: IMPACT & NEXT STEPS Impact • Facilitate the existence of a strategy, aligned to Business Objectives, for incorporating and integrating Cloud based services Actions • Define a clear strategy for Cloud adoption, aligned to Business Objectives and Business transformation initiatives • Pre-plan, categorise, and position your existing systems in context of Cloud, and the role it will play in your companies’ evolution • Define and create the non-technical capabilities in the organisation to enable maximum efficiency and benefit realisation from Cloud based services 13
  • 14. QUESTIONS ODCA Cloud Maturity Model v2.0 From engagement to adoption and implementation www.opendatacenteralliance.org 14
  • 15. INFORMATION AND ASSETS Standardized Response Checklists Accelerate TTM Available to Members at: www.opendatacenteralliance.org URL for Public content: www.opendatacenteralliance.org Shared Practices Drive Scale Streamlined Requirements Accelerate Adoption 15 TM
  • 16. 16
  • 17. © 2 0 1 4 O p e n D a t a C e n t e r A l l i a n c e , I n c . A L L R I G H T S R E S E R V E D .