Andreas Pöschl, Senior Solutions Architect, BMW Agenda BMW Group IT Organization Environment BMW Group and its private cloud Expectations Challenges How ODCA usages will help Key decisions Implementation Next Steps

1. Andreas Pöschl June 12th, 2012
Senior Solutions Architect
PRIVATE CLOUD AT BMW GROUP –
AN OPEN APPROACH
ODCA FORECAST 2012, NEW YORK CITY

2. PRIVATE CLOUD AT BMW GROUP
AGENDA
1 BMW Group IT
• Organization
• Environment
2 BMW Group and its private cloud
• Expectations
• Challenges
• How ODCA usages will help
• Key decisions
• Implementation
3 Next steps

3. PRIVATE CLOUD AT BMW GROUP
BMW GROUP
 Covers all relevant premium segments with its
brands BMW, MINI and Rolls-Royce.
 The vehicles in the BMW Group provide
outstanding product substance in terms of
aesthetics, dynamics, technology and quality, and
underline the company's technological and
innovative leadership.
 Alongside a strong market position in the
motorcycle sector, the company also enjoys great
success in the financial services industry.
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 3

4. PRIVATE CLOUD AT BMW GROUP
BMW GROUP IT
WHO WE ARE
 2,660 IT employees
 50 IT sites in 26 countries
 9 data centers
 2,100 applications
WHO WE SUPPORT
 About 100.000 BMW employees
 Global supplier network with more than 1200 suppliers
 29 production and assembly plants
 Sales and financial services subsidiaries in 43 markets
 Research and development network in 5 countries
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 4

5. PRIVATE CLOUD AT BMW GROUP
BMW GROUP IT – ORGANIZATION
IT
Business Infrastructure
Operations
Group IT Management
Plan Design Build Run
Process IT Workplace
Solutions
Idea to Offer Applications
Operations
Offer to Order
Corporate
Order to Delivery Software
Delivery to Customer Service
Infrastructure Application
Enabling (Business-/Resource Management) Operations Platforms
Financial Services
Data Centers
Group wide Corporate Services
Functions
Central IT Infrastructure
Mainframe
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 5

6. PRIVATE CLOUD AT BMW GROUP
BMW GROUP IT INFRASTRUCTURE – SOME ENVIRONMENTAL FIGURES
Web applications ~ 1000
(4700 app server instances, 8400 web server instances)
DB instances ~ 1900 (test/int/prod environments)
High potential to
SAP instances ~ 220 (test/int/prod environments) benefit from Cloud
structure
OS virtualization (XEN / VMWare ESX): 50%;
plus “Virtualization” via multi project servers: 25%  Strategic decision
that we build our
99% Intel Server
private cloud
(Linux and Windows as sole strategic platforms)
NAS 2,3 PB; SAN 2,8 PB; Backup 6,8 PB; Archive 1,5 PB
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 6

7. PRIVATE CLOUD AT BMW GROUP
AGENDA
1 BMW Group IT
• Organization
• Environment
2 BMW Group and its private cloud
• Expectations
• Challenges
• How ODCA usages will help
• Key decisions
• Implementation
3 Next steps

8. PRIVATE CLOUD AT BMW GROUP
BMW EXPECTATIONS ON ITS PRIVATE CLOUD
CLOUD GENERIC BMW SPECIFIC
 Provisioning/Deprovisioning through one  (Real) independence from vendors, products
customer oriented self service portal and technologies
 Fast delivery of standardized services (VMs,  Utilization of synergies between “Cloud” and
Web/Database/SAP platforms) “Legacy” world
 Fully automated  Extendibility into other services or public/hybrid
 Secure clouds
 Zero downtime approach  Keep control over services and concepts –
 Elasticity / Easy scalability be cloud broker for internal customers
 Easy, transparent measurement of service
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 8

9. PRIVATE CLOUD AT BMW GROUP
CLOUD CHALLENGES – EXPERIENCED AND EXPECTED
TECHNOLOGY CHALLENGES OPERATIONAL CHALLENGES
 Integration of existing technologies is essential  Organizational reservations (fear of losing
for quick adoption control) might lead to delays
 Handling of licenses, which are based on  Limitations of existing provider contracts may
physical cores, complicates management lead to necessary workarounds
 Lock-in with proprietary solutions may happen  Necessary skills when walking off the beaten
quickly track have to be considered
 Do we really develop an open architecture?  Are all customer-assumed service offerings
clearly defined and comparable?
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 9

10. PRIVATE CLOUD AT BMW GROUP
CLOUD CHALLENGES – SIMPLE QUESTIONS, COMPLEX ANSWERS
Apparently “simple” questions can turn out as a challenge:
Can I really move/extend my workload to another cloud provider and possibly
another hypervisor?
Issues:
?
 What does the customer really require?
 What exactly can be delivered?
 How can this be matched?
 What exact behavior can be counted as success or as failure?
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 10

11. PRIVATE CLOUD AT BMW GROUP
CLOUD CHALLENGES – HOW ODCA USAGES WILL HELP
Exemplary ODCA Usages that BMW plans to adopt to address the challenges:
Operations
 Service Catalog:
UM
Allows seamless comparison of services across providers
 Standard Units Of Measure:
Commonality of measure across hypervisors (and later also providers)
 VM Interoperability:
Technology
Common/comparable management and feature capabilities across hypervisors
UM
 Long Distance Workload Migration:
Private to Private, Private to Public migration for business continuity & burst capacity
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 11

12. PRIVATE CLOUD AT BMW GROUP
CLOUD CHALLENGES – TIMELINE ISSUES
“Cloudiness”
Wait until whole environment
is fully aligned?
or
Work also with interim
solutions and gain early
benefit?
Time
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 12

13. PRIVATE CLOUD AT BMW GROUP
CLOUD IMPLEMENTATION – BMW KEY DECISIONS
Key decisions for BMW private cloud
 Separation of technical and business
orchestration to stay independent
from operation models and contracts
 Modularity based on open interfaces
to avoid dependencies on vendors,
Self Service Portal
products, technology
 Strong alignment of Service Offerings PaaS/Web
Technical
Orchestration /
IT Service
Management
Automation
to BMW business demands Technical
Identity
 Tight integration into existing BMW PaaS/DB Orchestration /
Automation (Business)
Management
standard processes PaaS/SAP
Technical
Orchestration /
Orchestration
Configuration
Management
Automation
Technical
Other processes
IaaS Orchestration /
(e. g. security)
Automation
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 13

14. PRIVATE CLOUD AT BMW GROUP
CLOUD IMPLEMENTATION – BMW KEY DECISIONS
Example: IaaS Key decisions for BMW private cloud (cont.)
Linux
Technology specific  Cross service interaction
automation
(e. g. PaaS  IaaS) always and only
Technology specific
Windows
automation via business orchestration
Technical
Hypervisors
Technology specific
Orchestration /  Layering continued throughout Cloud
automation
Automation
Technology specific
services
Storage
automation
Self Service Portal
Technology specific
Network
automation Technical
IT Service
PaaS/Web Orchestration /
Management
Automation
Technical
PaaS/DB Orchestration / Identity
Automation Management
(Business)
Technical Orchestration
Configuration
PaaS/SAP Orchestration /
Management
Automation
Technical
Other processes
IaaS Orchestration /
(e. g. security)
Automation
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 14

15. PRIVATE CLOUD AT BMW GROUP
CLOUD IMPLEMENTATION – CORNERSTONES
 Leverage (but also improve) existing processes like IT service management, identity
management, configuration management, security management, …
 Insist on clear layering and modularity of services and technology and also enforce
appropriate products
 Control over concepts and automation on technology level remains in the hands of
current stakeholders
 Allow mix of proprietary and Open Source products (enriched by own development), as
long as open interfaces and open standards are used
 Venture new frontiers now!
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 15

16. PRIVATE CLOUD AT BMW GROUP
CLOUD IMPLEMENTATION – BENEFITS
Seamless integration into existing environment eases migration;
 Leverage (but also improve) existing processes like IT service management, identity
existing environment also benefits from cloud improvements …
management, configuration management, security management,
 Insist on clear layering and modularity of services and technology and also enforce
Never drop the possibility to exchange or extend services or technologies later on
appropriate products
Get all the over concepts and automation support your level remains in the
 Control relevant people on board to on technology (cloud) goal drivenhands of
current stakeholders
by their own interest
 Allow mix of proprietary and Open Source products (enriched by own development), as
Utilize whatever fits your requirements optimally; no need for political arguing
long as open interfaces and open standards are used
The step into the cloud is the right time to solve existing requirements
 Venture new frontiers now!
with new solutions
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 16

17. PRIVATE CLOUD AT BMW GROUP
AGENDA
1 BMW Group IT
• Organization
• Environment
2 BMW Group and its private cloud
• Expectations
• Challenges
• How ODCA usages will help
• Key decisions
• Implementation
3 Next steps

18. PRIVATE CLOUD AT BMW GROUP
NEXT STEPS
BMW will publish whitepaper on BMW Private Cloud architecture and background
BMW seeks discussion with ODCA members (both customer and solution provider
view) to get feedback on BMW Private Cloud architecture
BMW will seek to select solutions aligned with ODCA Usage Models
ODCA is encouraged to provide best practice architectures to get more practical
value out of ODCA Usages
Private Cloud At BMW Group - An Open Approach | ODCA Forecast 2012, New York City Page 18

19. PRIVATE CLOUD AT BMW GROUP
THANK YOU

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