12. PROFESSIONALS TEAMS COMPANIES
Freemium &
referral incentives
Subscription Subscription
Accessing companies through their employees
B2C2B
Creating advocates within companies
13. COLD WARM
CONTACT WARMTH
PRIVACY
OPENPRIVATE
CONTACTNET
• Increasingly
saturated with colder
contacts
• Do not respect
contact privacy or
ownership
• Have become
impersonal
• Direct B2B sales
• Need heavier integration
• Monitor email
interactions
• Not intrinsically private,
need customisation
• UNIQUE GO-TO-
MARKET
• PRIVATE
• PERSONAL
• SIMPLE
• EASY TO SETUP
We are well differentiated