1. PresentationPhase 1IO3010 - CMID

2. AnalysisexistingCMiDsolutions

3. 1. Digital book ATTRACT: internet, word-to-mouth, and advertising on TV INTEREST: “Learning should be fun” DESIRE: show model ACT: sale

4. 2. Pownews ATTRACT: internet, twitter, TV INTEREST: controversial topics, provocative interviews DESIRE: sharp interviews, twitter, announcements on site ACT: follow topics on twitter, curiosity by open ending

5. 3. Geocaching ATTRACT: online advertising INTEREST: site DESIRE: adventure ACT: participate

6. Analysis Spoorzone Area

8. Viaduct in Delft was built

9. Viaduct became a problem, because of growingtraffic

10. 1988-1992: search foralternative

11. 1993: plan forrailway tunnel was made

15. New building for station and town office

16. Parking place beneathcanal, whichseperatesPhoenixstraatfrom Spoorsingel

17. Safe, green environment with water

18. 1500 newhousesaround the SpoorzoneSpoorzone area – past, present & future

19. Currentatmosphere

21. Supply of information

23. Examples:

26. Certainthingscouldbedonebetter, likeinformationwithdelays, same info more spreaded and maybe info aboutwhat is goingon in Delft

27. Examples:

28. Information in a waypeoplecan’t miss it and is easy to understand

29. Personal travel information (somethinglike 9292ov.nl)

30. Short movies, text and/or images about the Spoorzone project, withregular updates opportunitiesfor the future

32. Examples:

35. Travelers

36. Tourists

37. Employees (NS, HTM, participating building companies)

38. Residents