What is the current status of ecodesign in business? What are the challenges? Where is the field going? Get all the answers in this Fast Forward presentation for TUDelft PhD Day07. All summarized in 29 slides, for which you have 2 minutes to present = 4 seconds x slide. Roll it!

2. Good News

3. 75% Global Fortune 500 claim to do Ecodesign

4. Ecodesign Maturity Profiles Relatively mature 30% Not interested 26% Way to maturity 18% Publicity driven 14% Starter & good intent 6% First movements 6%

5. Sustainability

6. Production

7. Consumption

8. Ecodesign

9. Technicalities

10. Business integration How far can we go?

11. Where are we?

12. Low-hanging fruit picked

13. What option is best?

14. Do you speak english? 10.000 Tones of CO 2 ...what do you mean? !

15. What’s for us?

16. How does Ecodesign contribute to value creation?

17. Paradigm shift

18. Ecodesign is not alone

19. Demand side is key

20. Segmentation = product differentiation

21. How?

22. Ecovalue

23. Eco-efficiency index Environmental load Product value Ecovalue = acceptable non-acceptable Product value Environmental Load - - + + 0

24. Supports management

25. Setting priorities

26. Action oriented

27. More Ecodesign?

28. [email_address]