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Hrabren Suknaic The Evolution Of Digital Space

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the evolution of digital advertising Hrabren Suknaic Regional Manager Adriatics, Bulgaria,Romania
>1.6 billion people online worldwide 48% EU households have broadband 43% EU population use the Internet almost every day
WHERE ARE WE HEADING
Shift to Internet distribution
Example: TV – Some Figures UK homes using online catch-up TV Global unique users on YouTube Source: OFCOM Source: Nielsen Net Ratings 23% of internet homes 330 Million UK internet users using BBC iPlayer New content uploaded on YouTube Source: OFCOM 15% 20 hours/min 1,200 TV stations/day
Mobile media comes of age
Some Figures Smartphones sold worldwide in 1H09 Number of Mobile Apps available Source: Gartner 77 million >65,000 in iTunes >50,000 from GetJar Worldwide mobile internet users Number of Mobile Apps downloaded Source:Juniper ~15% mobile users >1.5 bn from iTunes >0.5 bn from GetJar
Media gets personal Shared Viewing Conversation Content Shaping
Once upon a time
Opening up of the content supply chain
THREE REQUIREMENTS FOR SUCCESSFUL MARKETING
Authentically integrated
Fuelled by Creativity
Data-driven
YouTube Insights
"A great wind is blowing and that gives you either imagination or a headache" Catherine the Great

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