8. PunishmentPOSITIVE REINFORCEMENT: <br />The above ad is using Operant conditioning and showing positive Reinforcement in their ad by showing that through the use of Aquafresh toothpaste your teeth will shine with brightness. The brightness is exaggerated but it gives a positive reinforcement to the target audience regarding the whiteness of their teeth. The target audience who are conscious about their teeth’s whiteness will defiantly be attracted to this ad.<br />NEGATIVE REINFORCEMENT:<br />The above ad is using Operant conditioning and is showing Negative Reinforcement through face book, we can see that there is no profile picture and the tagline states “improve your profile” suggesting that you might be embarrassed by your features, most important one being your oral hygiene. Aquafresh offers you the chance to help improve your profile by using it you can drastically improve your oral hygiene. <br />PUNISHMENT:<br /> <br />This ad is of Aquafresh. It’s tagline states “use before it’s too late” which accordingly suggest that we should all use Aquafresh toothpaste in order to avoid being in a situation such as the image above. The image above shows the teeth of a person which have been bandaged up. So with the tagline and image we can gather that if we don’t take care of our oral hygiene by not brushing our teeth with Aquafresh toothpaste we will eventually end up with a similar result metaphorically. <br />ANSWER 1.4:<br />“TEMPTATION” PERFUME AD:<br /> TAG LINE: “Give in”<br />The above is a print ad for a perfume called “Temptation” the theme is fantasy. In the above ad we can see a princess lost in wonderland who is tempted to reach for the fruit of the forbidden tree depicting the tree of knowledge from the garden of Eden. The fruit is represented by the perfume which is shaped like an apple but different in color and texture to the other ordinary apples on the floor. The ad is targeting women who are adventurous or women who want to try something new and daring. The tag line “give in” suggests give into your temptations.<br />