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Michelle	
  Minkoff	
  
meminkoff@gmail.com	
  
ONA	
  11	
  –	
  Boston	
  
	
  
BONUS	
  HANDOUT:	
  Charting	
  tips/advice	
  to	
  make	
  your	
  life	
  easier	
  than	
  mine	
  
	
  
I	
  spend	
  too	
  much	
  time	
  geeking	
  out	
  about	
  charts.	
  And	
  if	
  anyone	
  gets	
  that,	
  it's	
  friends	
  
of	
  the	
  ONA	
  conference.	
  	
  Right?	
  	
  Of	
  course!	
  
	
  
Maybe	
  these	
  tips	
  will	
  be	
  useful	
  to	
  someone.	
  	
  They	
  both	
  incorporate,	
  and	
  push	
  
beyond,	
  what	
  we	
  talked	
  about	
  in	
  the	
  "Once	
  Upon	
  A	
  Datum"	
  session	
  at	
  ONA	
  2011	
  in	
  
Boston.	
  
	
  
1.	
  Google	
  Image	
  Charts	
  are	
  a	
  really	
  smart	
  thing	
  to	
  learn.	
  	
  They'll	
  generate	
  a	
  
complicated	
  looking	
  URL	
  that	
  links	
  to	
  an	
  image,	
  with	
  the	
  options/data	
  you	
  select.	
  	
  
Then,	
  you	
  can	
  use	
  it	
  anywhere	
  an	
  image	
  works.	
  	
  You	
  know	
  it'll	
  be	
  compatible	
  
everywhere,	
  it's	
  super-­‐easy	
  to	
  resize	
  and	
  works	
  with	
  some	
  fancy	
  JavaScript	
  charts	
  
just	
  don't.	
  	
  My	
  favorite	
  example	
  of	
  this	
  would	
  be	
  using	
  these	
  charts	
  inside	
  
DocumentCloud	
  annotations;	
  we	
  could	
  literally	
  show	
  the	
  numerical	
  data	
  that	
  
supports/contradicts	
  the	
  textual	
  data	
  of	
  the	
  documents.	
  
	
  
2.	
  There's	
  a	
  lot	
  of	
  junky	
  chart	
  libraries	
  out	
  there.	
  	
  Don't	
  get	
  too	
  excited,	
  but	
  don't	
  
dismiss	
  them	
  all.	
  	
  Some	
  of	
  these	
  are	
  excellent	
  at	
  making	
  one	
  specific	
  type	
  of	
  chart	
  
easy,	
  and	
  if	
  that's	
  the	
  chart	
  you're	
  after,	
  it	
  might	
  work	
  for	
  your	
  purpose.	
  	
  But	
  just	
  like	
  
you	
  don't	
  want	
  to	
  have	
  a	
  potato	
  peeler	
  and	
  a	
  carrot	
  peeler	
  in	
  your	
  kitchen,	
  you're	
  
better	
  off	
  with	
  a	
  more	
  generic	
  peeler	
  (charting	
  library).	
  	
  Invest	
  more	
  time	
  to	
  learn	
  
how	
  it	
  works,	
  and	
  you'll	
  get	
  better	
  payoff.	
  
	
  
3.	
  Make	
  sure	
  to	
  check	
  your	
  interactive	
  charts	
  in	
  all	
  the	
  browsers/mobile	
  platforms	
  
you	
  want	
  them	
  to	
  work	
  on.	
  	
  I've	
  been	
  burned	
  too	
  many	
  times	
  by	
  a	
  boss/news	
  
consumer	
  telling	
  me	
  it	
  doesn't	
  work	
  in	
  IE7.	
  
	
  
4.	
  Think	
  about	
  whether	
  you're	
  using	
  the	
  right	
  type	
  of	
  chart.	
  	
  For	
  the	
  example	
  I	
  
showed	
  today,	
  sure,	
  you	
  could	
  use	
  two	
  pies	
  for	
  the	
  different	
  years.	
  	
  But	
  it's	
  easier	
  for	
  
people's	
  eyes	
  to	
  understand	
  rectangles	
  than	
  circle	
  segments,	
  which	
  are	
  more	
  
irregularly	
  shaped.	
  
	
  
5.	
  Most	
  charting	
  libraries	
  have	
  very	
  thorough	
  documentation.	
  	
  It's	
  worth	
  slogging	
  
through.	
  When	
  that	
  fails,	
  that's	
  when	
  you	
  call	
  out	
  to	
  your	
  fellow	
  news	
  nerds	
  on	
  
Twitter.	
  	
  (I'm	
  @michelleminkoff,	
  perhaps	
  obviously.)	
  
	
  
6.	
  Consider	
  interactive	
  charts	
  as	
  a	
  means	
  for	
  exploring	
  your	
  reporting.	
  	
  Then,	
  as	
  you	
  
finess	
  the	
  story,	
  ready	
  that	
  chart	
  for	
  presentation	
  to	
  a	
  more	
  general	
  group	
  of	
  news	
  
consumers.	
  
	
  
7.	
  Don't	
  forget	
  to	
  add	
  a	
  legend,	
  so	
  we	
  know	
  what	
  we're	
  looking	
  at	
  without	
  hovering!	
  	
  
If	
  you	
  use	
  Google	
  Chart	
  Tools,	
  it's	
  as	
  easy	
  as	
  specifying	
  "	
  legend:	
  'right',	
  "	
  (or	
  'top',	
  
'bottom',	
  'left'	
  or	
  'none'	
  are	
  equally	
  valid,	
  choose	
  where	
  you	
  want	
  it	
  to	
  appear	
  in	
  
relation	
  to	
  the	
  graph,	
  and	
  none	
  if	
  you	
  don't	
  want	
  a	
  legend.)	
  
	
  
8.	
  When	
  choosing	
  colors	
  for	
  graphs	
  or	
  maps,	
  if	
  your	
  news	
  org	
  does	
  not	
  have	
  a	
  color	
  
palette,	
  you	
  can	
  get	
  good	
  ideas	
  from	
  http://colorbrewer2.org/.	
  
	
  
9.	
  Think	
  about	
  allowing	
  people	
  to	
  select	
  data	
  that's	
  most	
  relevant	
  to	
  them,	
  and	
  drill	
  
down.	
  	
  This	
  could	
  be	
  a	
  drop-­‐down	
  menu,	
  or	
  the	
  ability	
  to	
  select/get	
  more	
  info	
  about	
  
certain	
  data	
  points.	
  	
  Doing	
  this	
  data	
  selection	
  IS	
  possible	
  without	
  a	
  database,	
  on	
  a	
  
small-­‐scale.	
  	
  Once	
  you	
  get	
  bigger	
  and	
  more	
  complex,	
  that's	
  when	
  you	
  may	
  want	
  to	
  
start	
  looking	
  at	
  Web	
  frameworks	
  you	
  may	
  have	
  heard	
  about,	
  such	
  as	
  Django	
  and	
  
Rails.	
  
	
  
10.	
  Most	
  importantly,	
  have	
  fun,	
  and	
  know	
  that	
  you	
  can	
  give	
  people	
  more	
  
information	
  than	
  uploading	
  a	
  static	
  chart	
  automatically	
  generated	
  in	
  Excel.	
  Data	
  is	
  
fascinating,	
  but	
  it's	
  pretty	
  easy	
  to	
  make	
  it	
  boring/inaccurate	
  if	
  done	
  wrong.	
  	
  Let's	
  
make	
  sure	
  neither	
  of	
  those	
  happen!	
  

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ONA11: Michelle Minkoff, "'Once Upon a Datum': Telling Visual Stories" Tipsheet

  • 1. Michelle  Minkoff   meminkoff@gmail.com   ONA  11  –  Boston     BONUS  HANDOUT:  Charting  tips/advice  to  make  your  life  easier  than  mine     I  spend  too  much  time  geeking  out  about  charts.  And  if  anyone  gets  that,  it's  friends   of  the  ONA  conference.    Right?    Of  course!     Maybe  these  tips  will  be  useful  to  someone.    They  both  incorporate,  and  push   beyond,  what  we  talked  about  in  the  "Once  Upon  A  Datum"  session  at  ONA  2011  in   Boston.     1.  Google  Image  Charts  are  a  really  smart  thing  to  learn.    They'll  generate  a   complicated  looking  URL  that  links  to  an  image,  with  the  options/data  you  select.     Then,  you  can  use  it  anywhere  an  image  works.    You  know  it'll  be  compatible   everywhere,  it's  super-­‐easy  to  resize  and  works  with  some  fancy  JavaScript  charts   just  don't.    My  favorite  example  of  this  would  be  using  these  charts  inside   DocumentCloud  annotations;  we  could  literally  show  the  numerical  data  that   supports/contradicts  the  textual  data  of  the  documents.     2.  There's  a  lot  of  junky  chart  libraries  out  there.    Don't  get  too  excited,  but  don't   dismiss  them  all.    Some  of  these  are  excellent  at  making  one  specific  type  of  chart   easy,  and  if  that's  the  chart  you're  after,  it  might  work  for  your  purpose.    But  just  like   you  don't  want  to  have  a  potato  peeler  and  a  carrot  peeler  in  your  kitchen,  you're   better  off  with  a  more  generic  peeler  (charting  library).    Invest  more  time  to  learn   how  it  works,  and  you'll  get  better  payoff.     3.  Make  sure  to  check  your  interactive  charts  in  all  the  browsers/mobile  platforms   you  want  them  to  work  on.    I've  been  burned  too  many  times  by  a  boss/news   consumer  telling  me  it  doesn't  work  in  IE7.     4.  Think  about  whether  you're  using  the  right  type  of  chart.    For  the  example  I   showed  today,  sure,  you  could  use  two  pies  for  the  different  years.    But  it's  easier  for   people's  eyes  to  understand  rectangles  than  circle  segments,  which  are  more   irregularly  shaped.     5.  Most  charting  libraries  have  very  thorough  documentation.    It's  worth  slogging   through.  When  that  fails,  that's  when  you  call  out  to  your  fellow  news  nerds  on   Twitter.    (I'm  @michelleminkoff,  perhaps  obviously.)     6.  Consider  interactive  charts  as  a  means  for  exploring  your  reporting.    Then,  as  you   finess  the  story,  ready  that  chart  for  presentation  to  a  more  general  group  of  news   consumers.    
  • 2. 7.  Don't  forget  to  add  a  legend,  so  we  know  what  we're  looking  at  without  hovering!     If  you  use  Google  Chart  Tools,  it's  as  easy  as  specifying  "  legend:  'right',  "  (or  'top',   'bottom',  'left'  or  'none'  are  equally  valid,  choose  where  you  want  it  to  appear  in   relation  to  the  graph,  and  none  if  you  don't  want  a  legend.)     8.  When  choosing  colors  for  graphs  or  maps,  if  your  news  org  does  not  have  a  color   palette,  you  can  get  good  ideas  from  http://colorbrewer2.org/.     9.  Think  about  allowing  people  to  select  data  that's  most  relevant  to  them,  and  drill   down.    This  could  be  a  drop-­‐down  menu,  or  the  ability  to  select/get  more  info  about   certain  data  points.    Doing  this  data  selection  IS  possible  without  a  database,  on  a   small-­‐scale.    Once  you  get  bigger  and  more  complex,  that's  when  you  may  want  to   start  looking  at  Web  frameworks  you  may  have  heard  about,  such  as  Django  and   Rails.     10.  Most  importantly,  have  fun,  and  know  that  you  can  give  people  more   information  than  uploading  a  static  chart  automatically  generated  in  Excel.  Data  is   fascinating,  but  it's  pretty  easy  to  make  it  boring/inaccurate  if  done  wrong.    Let's   make  sure  neither  of  those  happen!