Landing Page Optimization: What Your Web Analytics Don't Tell You
Call Analytics and Conversion Attribution or Assist keywords can be the difference between keeping a keyword or deleting it. While these keywords may not convert to an online sale they play a role in driving action. This session will help you make sure you're not throwing profit down the drain by removing keywords that drive calls or assist in a sale.
* Jamie Smith, CEO, Engine Ready
ICT Role in 21st Century Education & its Challenges.pptx
Landing Page Optimization: What Your Web Analytics Don't Tell You - Jamie Smith
1. Landing Page Optimization “What your web analytics don’t tell you!” Jamie Smith CEO Engine Ready, Inc Jamie@EngineReady.com http://blog.engineready.com Twitter: EngineReadyCEO
2. Why are you here? Understand Conversion Attribution? Learn How to Measure Assist Keywords and Calls? Understand the “Best Practices” for tracking calls? My Boss Sent me and I can’t wait to leave????
3. Who is Jamie Smith? Father of 2 Born Colchester, VT Summer Martha’s Vineyard, MA (GO BOSTON!) UVM & Keene State College Education Southern California over 10 years Frequently Speaks @ Industry Conferences, NYC, Chicago, Seattle, Portland, SF, LA & Denver Engine Ready CEO
9. How To Use Visitor Behavior for Conversion Inspiration
10. How to Generate M.O.R.E Conversions (case studies)
11. The X-Factor - What Your Web Analytics DO NOT Tell You!
12. Secret Tips & LIVE Landing Page Analysis ClinicWHERE DO YOUR EYES GO ON THIS SLIDE?
13. 1898 Eliot Lewis AIDA Sales Funnel 112 Years Later, Same Principles apply except online everything can be measured * http://www.provenmodels.com/547/aida-sales-funnel/elias-st.-elmo-lewis
40. Advanced Multi-Variant Testing Agree what to test Create 1-3 Alternatives Use Website Optimizer or 3rd Party tracking Leads? Calls? Sales? Measure PROFIT.
How much training is required?How much time does it take to navigate to the key reports?Can you setup dashboards that will show on 1 screen all of your KPIs and important trends?Can you have reports of KPIs automatically emailed to stakeholders?