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Web strategy for magazines

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Paul Bradshaw
Paul Bradshaw

The document outlines 3 key rules for web strategy for magazines: 1) Focus on serving users as a service rather than selling a product. 2) Build an engaged community around content and conversation. 3) Leverage readers as distributors by enabling sharing of content across various online platforms. It then discusses various tactics for implementing each rule, including social networking, user-generated content, multimedia, and mobile apps.

TechnologieNews & Politik
1 von 18
Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Web strategy for magazines
3 Rules ,[object Object],[object Object],[object Object]
Service, not product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conversation – party host or party guest? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
More conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multimedia
Conversation = Distribution
Readers are distributors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Google factor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring success ,[object Object],[object Object],[object Object],[object Object]
Monetisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Once again… ,[object Object],[object Object],[object Object]
Do something now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Play ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Further reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog [email_address]

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Web strategy for magazines

  • 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Web strategy for magazines
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  • 18. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog [email_address]