15. “ Stories are most engaging
when they are happening, and the
level of interest and engagement
is only increased when they are
supplemented with context, new
facts and conversation.
- Emily Bell
Friday, 6 May 2011
27. 83% use search to find stories
48% taken to unfamiliar sites
73% stumble across news while
looking for other things
64% go via links, not homepage
(Pew, 08)
Friday, 6 May 2011
28. 68% have been emailed a story
47% have emailed story
30% SN users get ‘news’ from it
28% customised homepages
37% contributed to/shared stories
(Pew, ’08+‘10)
Friday, 6 May 2011
32. 3 things:
Product from process
Working in networks
Plugged in, but
seeking out
Friday, 6 May 2011
33. Thank you.
Twitter.com/paulbradshaw
Linkedin.com/in/onlinejournalist
Slideshare.net/onlinejournalist
All links at Delicious.com/paulb/CFJ11
Friday, 6 May 2011