2. Who are we?
Online Guru
Based in Formby
6 staff
What do we do?
Websites
Mobile websites
E-commerce websites
Anything Else?
Google rankings
Set up, train and manage Social
Media
Email marketing
Mobile apps
3. Aims of this session
To give you an overall insight into
the main Social Media players
To show you best practice and
etiquette
To motivate you to give it a go
To alert you to features
To give you a headache!!
4. First Things First
See your online presence as one large
marketing campaign
Run them all in sync for an effective R.O.I
5. Happy with your website?
If not, sort it out!!!
Over 30% of your social
media followers will look
at your website.
Look no further than
Online Guru!!!
6. What is Social Media?
It’s the process of gaining website
traffic or attention through social
media sites.
Increased communication for
organisations fosters brand
awareness.
Improved customer service.
It’s MICRO BLOGGING!
7. The Power Of Blogging
Set up a blog on your website
Eg: www.yourdomain.com/blog
Post weekly news
Link to and from Social Media
Each page to have unique URL
A Blog is like a diary. Post from here and share to
your social media sites. SEO - New activity or info
on an otherwise static website etc..
8. Fail to plan, plan to fail!!
P for PLATFORM
Where are my people hanging out?
Ofor OBJECTIVE
What do I hope to achieve? Leads, sales, brand awareness etc?
Sfor STRATEGY
What shall I talk about? How often? Who will do this?
T for TECHNOLOGY
What software/gadgets/analytics shall I use?
10. But WHAT shall I talk about?
Your business history (Brand)
Your products/services
Special offers/promotions/events
Your team
Your sector
Local area news
Local events
Latest BREAKING news
Cartoons/videos/sayings
Celebrities in the news
Bad advocates of your products (Bad hair-do’s etc)
Direct to your Blog posts
17. Twitter
Do’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Add background
Tweet regularly
Use trending topics
Be generous (retweets)
Use # to group topic or message
Use @ to include person in message
24. Google +
Best for SEO & Segmentation
Globally No.2 Social Media site. Are you ready??
25. Google +
Business Pages and Personal Profiles
Post to circles
Less competition
Follow market influencers
Integrate with other Google products
Hangouts may see the demise of Skype
Helps with your Google ranking
Encourage +1 sharing
Send posts to email addresses
33. 77% of the UK population
have an active profile
34. Profile, Page or Group?
Daily posts - topical interesting relevant
Facebook favours images/videos/questions
Respond quickly
No more than 25% sales messages
About us keywords
Like suppliers pages
Use @ in posts for shares
Sponsored posts
Proof read before posting!!
Facebook stuff
37. Facebook Advertising
Perfect way to reach your markets precisely.
Your business can advertise to your exact audiences
based on specific social and geographical information.
Age, gender, location, personal interests, job functions
etc can all refine targeting.
Set your own budgets. From 25p per click.
39. Linked In
Best for Networking and
Finding Leads
11 Million Profiles In The UK – 23% of Workers
40. Linked In
Features
Post from profile or page
Great for search pre meeting
LION-Add everyone and anyone
LAMB-Add people they know
Add recommendations widget to website
41. Linked In
Do’s and Don’ts
Current picture
Use keywords in Biography (120)
Add contact details
List landing pages for websites
List schools and hobbies
Get recommendations
Answer questions / become an expert
Join groups where targets are
Card Munch app
Create tags to send up to 50 emails
Respond to people who viewed profile
45. Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket
46. Pinterest
Set up a person or a business
Set up pin boards
Add pins to boards
Add hyperlinks to site
Use blog page to land on
Use Pin-It button on Chrome
New analytics
Add button to website
Follow people
47. Pinterest
Features
It’s a Fun Experience
It’s Easy to use
It’s About Discovery,
Not Search
Mainly women (63%)
It’s About Interests, Not
Friends
It Creates Persistent
Content