Social Media Training For Roofers

3. Social Media
Success
Stories

4. SUCCESS STORIES
Local interior design
Firm secured deal
To design interior for
Worlds most
expensive flat
At £27m from
Interactions on
Twitter

5. SUCCESS STORIES
Local kitchen firm
Sold an ex display
Kitchen worth
Over £20,000 from
a single tweet

6. SUCCESS STORIES
Local accountants
Have attracted 7 new
clients in 2013 worth
Over £10,000 in
Business from
interactions on
Social Media

7. SUCCESS STORIES
Local home store
Sold a bath from their
online store
for £1499
From a single tweet at
2am on a Sunday
morning

8. SUCCESS STORIES
Online Guru have
Attracted over 80
New website and
Social media clients
In the past 3 years
Through our Social
Media activity!!

9. What is Social Media?

10. Fail to plan, plan to fail!!
• P for PLATFORM
Where are my people hanging out?
• Ofor OBJECTIVE
What do I hope to achieve? Leads, sales, brand awareness
etc?
• Sfor STRATEGY
What shall I talk about? How often? Who will do this?
• T for TECHNOLOGY
What software/gadgets/analytics shall I use?

11. Social media etiquette
Act as you would at a cocktail party/networking event!

12. But WHAT shall I talk about?
• Your business history (Brand)
• Your products/services
• Special offers/promotions/events
• Your team
• Your sector
• Local area news
• Local events
• Latest BREAKING news
• Cartoons/videos/sayings
• Celebrities in the news
• RETWEETS RETWEETS RETWEETS

16. Which Platform Should I Use ?

18. TWITTER
32% of 18 million UK users use Twitter daily

19. How do you set up an account?
Go to www.twitter.com
Personal/Business?

20. Setting up on Twitter
• Username (15) check on namechk.com
• Name (20) To identify you
• Biography (150) Keywords
• Web address
• Location
• Logo (48px/48px)
• Banner (1263px/421px)
• Follow local businesses, suppliers, customers,
news,

25. HASHTAGS
1) Use to highlight keywords
#websites #socialmedia #liverpool
2) Use to show emotion
#soexcited #reallybusy
3) Use for competitions etc
to win, tweet answer using #gurucomp

26. LISTS
Set up lists for........
Clients, suppliers, staff, prospects,
Networking events
You don’t need to follow to add
Make them private or public
Share the list with your team
Subscribe to other peoples lists

27. Using Hootsuite
• Schedule posts of all platforms
• Manage multiple accounts
• Set up recurring tweets
• Monitor lists
• Good for security (users)
• Set up hierarchy/assign tasks
• Set up draft messages (opening times etc)
• Good mobile apps

28. Twitter
Do’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Tweet regularly
Be generous (retweets)
Use Bit.ly account
Use Hootsuite
Use Google Analytics
Use in conjunction with Email Marketing

29. Google +
Best for SEO &
Segmentation
Globally No.2 Social Media site. Are you ready??

30. Google +
• Business Pages and Personal Profiles
• Post to circles
• Integrate with other Google products
• Helps with your Google ranking
• Hangouts may see the demise of
Skype

33. Google+ Circles

34. Google +
Hangout

36. Google +

37. Questions??

38. 77% of the UK
population have an
active profile

39. Profile, Page or Group?
Daily posts - topical interesting relevant
Facebook favours images/videos/questions
Respond quickly
No more than 25% sales messages
About us keywords
Like suppliers pages
Use @ in posts for shares
Sponsored posts
Proof read before posting!!
Facebook stuff

40. FACEBOOK PAGE

41. Facebook
Advertising
Perfect way to reach your markets precisely.
Your business can advertise to your exact audiences based
on specific social and geographical information.
Age, gender, location, personal interests, job functions etc
can all refine targeting.
Set your own budgets. From 25p per click.

42. QUESTIONS?

43. Linked In
Best for Networking
and Finding Leads
11 Million Profiles In The UK – 23% of Workers

44. Linked In
Features
• Post from profile or page
• Great for search pre
meeting

45. Linked In
Do’s and Don’ts
• Current picture
• Use keywords in Biography (120)
• Add contact details
• List landing pages for websites
• Get recommendations
• Join groups where targets are
• Respond to people who viewed
profile

46. Linked In Profile

47. Linked In Business Page

48. Linked In Groups

49. QUESTIONS??

50. Pinterest – Best for Mobile /
Visual
29% of UK users (2.2m) are in the highest income bracket

51. Add Social
Media feeds onto your
website

53. SO WHAT ARE YOU WAITING FOR??
“GET TWEETING”
Mention this
@onlineguruUK session
in a tweet
and we will give you lots of retweets