2. • 20 years in retail for M&S, River Island and Gap
• Owner Social Media Academy 16 years
• Team of 8 working 7am til Midnight
• We are the outsourced marketing team for
clients including McDonald’s, Costa, Dreamworks &
Mattel, but mainly local independent businesses.
• Manage their websites, social media, email
marketing, appointments setting, PR & marketing.
• Trained 100’s of businesspeople, 1 to 1 on how to
manage It all themselves
3.
4. LINKEDIN
It’s where most Fortune 500 decision-makers
and executives like to spend their spare time.
40% of LinkedIn members use the app daily.
For many business men over 40 this IS their
social media!
You will be looked at as part of due diligence.
5.
6.
7.
8.
9.
10.
11. WHAT TO
POST ABOUT?
• Tips/advice
• Where you are today (selfie, tag
people, check-in)
• With clients/With team
• Mug-shot!
• Share company news/blogs
• Share industry news/blogs
• At events/exhibitions etc
• Reviews/Testimonials
• Funny
• Re-use older posts!!
12. Create a post about todays session!
Take a group selfie
Tag CLAUDIA WELSH and PHIL GEE
GOLDBERG
Tag other guests
Location @groundworks.chiswick
Add the photo/s
Add hashtags #chiswick #London
#selfdevelopment #publicspeaking
21. DO
• Fill your profile full of information
• Particular attention to headline
• Fill in all contact details
• Ask ten connections for
recommendations
Daily Tasks
• Wish happy birthday and congrats
• Like 6 posts
• Comment where relevant
• Share company news where relevant
• Tag people in posts