Ton was asked to talk about things that get him excited as a web analyst looking at conversion rate optimization. He picked 5 things:
- The real fun part of web analytics is analyzing how user behavior is changing (analyzing experiments), not creating campaign reports...
- Win: inject your website feedback form responses into your analytics and be able to segment behavior based on goals.
- Run your experiments with an automated and free GTM / GA / EXCEL results set-up!
- To make sure business gets it: apply Bayesian statistics on experiment results, don't report on P values, confidence levels etc.
- Bandit algoritms: use www.smartnotifications.com for automated persuasive messaging on your website.
47. Ton.Wesseling@onlinedialogue.com
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IMPLEMENT B! PROBABILITY! * EFFECT ON REVENU!
Expected risk
11,6%
- ⏠69.791
Expected uplift
88,4%
⏠213.530
Contribution
⏠180.733
* Based on 6 months and an average order value of ⏠175
â˘âŻ Make a risk assessment
80. SUBTITLE BELOW!
Ă⯠ANALYSING HOW USER
BEHAVIOUR IS CHANGING!!
Ă⯠INJECTING FEEDBACK FORM
RESPONSES INTO ANALYTICS!
Ă⯠AUTOMATED GTM / GA /
EXCEL RESULTS SET-UP !
Ă⯠BAYESIAN STATISTICS APPLIED ON
EXPERIMENT RESULTS!
Ă⯠AUTOMATED PERSUASIVE
MESSAGING FOR YOUR WEBSITE!