2. There is no finish line…
– Nike Corporate Motto
3. What is electronic
commerce (e-commerce)?
Financial business
transaction that occurs
over an electronic
network
Sometimes called
e-business
4. How are e-commerce transactions
conducted?
Primarily through desktop
computers
Wirelessly using handheld
Web-enabled devices
M-commerce
E-commerce that
takes place using
mobile devices
5. What is a bricks-and-mortar business?
Company with a
physical location,
such as Wal-Mart or
Kmart
6. What is a clicks-and-mortar business?
Company with a bricks-and-mortar
location as well as an online presence
Some companies
have online
presence
without physical
locations
• E*Trade and
Amazon.com
7. What is an electronic storefront? add to cart
Web site
where e-
retailer
displays its
products
Shopping cart
allows
customer to
collect
purchases
Also called
online catalog
8. What is a shopping bot?
Web site that
searches for
the best price
on a specific
product
Also called a
shopbot
10. What is consumer-to-consumer
(C-to-C or C2C) e-commerce?
Individuals
using Internet
to sell
products to
other
individuals
• Online
auction, such
as eBay
11. What is business-to-business
(B-to-B or B2B) e-commerce?
Sale and exchange of products and service
between businesses
Many businesses engage in both B2B and B2C
Supply chain creates and distributes products
13. What is business-to-employee
(B-to-E or B2E) e-commerce?
Sale and exchange of products and service
between a business and its employees
Usually through an intranet
14. What are some advantages of e-commerce?
• Global market 24/7
• Businesses have access to 459 million people with Internet
access
• Lower operating costs
• Customers can conduct price comparisons easily
• Feedback can be immediate
• Changing information can be available quickly
• FAQ (frequently asked questions) pages can provide easy
access to customer support
• Ability to gather customer information, analyze it, and react
• New and traditional approaches to generating revenue
• Manufacturers can buy and sell directly, avoiding the cost of
the middleman
• Distribution costs for information reduced or eliminated
• Options to create a paperless environment
16. Building Traffic
The 3Cs Approach
• Content, community, and commerce
Keywords and Search Engines
• Choose name and product names that best
describe business purpose and features
• Select descriptive domain names
• Business-related keywords can be listed in
the HTML meta tag
16
17. Building Traffic (continued)
Marketing
• Online advertising methods include
banner ads, pop-up ads, and e-mail
• Offline advertising methods include
magazines, newspapers, radio, and
television
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18. Electronic Payment Systems
Electronic cash (e-cash or digital cash)
• Provides a private and secure method of
transferring funds
• PayPal
– Best-known e-cash provider
E-cash benefits
• Privacy - hides account information from vendors
• Convenient if seller cannot process a credit card
Smartcards
• Credit cards with embedded microchips
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19. Ecommerce Spending Trends
At the end of 2008, worldwide e-commerce
is expected to exceed $470 brillion.
By 2010:
- 71% of US consumers will use the Internet to
shop
- 50% of ALL retail sales will be influenced by the
Internet
20. Consumer Concerns
A recent poll of Americans Found that
• 13% had no fears about E-Commerce
• 53% had concerns of privacy and security
• 20% cited the inability to inspect products
closely over the Internet
• 3% do not like to wait for delivery
22. What factors lead to customer loyalty?
Best storefronts are
efficient and easy to
use
Customers who
must wait more than
eight seconds for a
page to download
usually will click to
another site
23. Fun thought…
People are more violently opposed
to fur than leather because it's safer
to harass rich women than
motorcycle gangs.