2. 2
Biofortis Emotion measurement tool
A non-verbal method based on visual
stimuli:
-2 sets of 10 boards of about 10 pictures
to measure projected emotions and
personality traits related to products,
packs, claims, brands, etc.
-A simple module, easy to integrate in
qual or quant surveys.
• To differentiate products and bring additional information
• To better define the relationship consumer / products,
emotionally involving
• To help the brands to select their best development
• To define the emotional background of the communication plan
