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Reaching our international trade goals 
Challenges and Opportunities for the oneNS Coalition 
Thomas Storring, NS Department of Finance and Treasury Board, 2014-10-02
Goal 5: Value of Exports 
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0 
2 
4 
6 
8 
10 
12 
14 
16 
18 
NS Exports: International + Interprovincial $billions current 
By 2024: Nova Scotia will have increased the total annual value of exports (international and inter-provincial), currently in the $14 billion range, by 50% to exceed $20 billion. 
Peak Sable Output (2002) 
Sable shutdown, Stora strike (2006) 
Gas Price Spike (2008) 
Global recession, collapsing trade volumes (2009)
Goal 5: Value of Exports 
3 
65.2% 
82.2% 
77.3% 
58.8% 
66.8% 
56.6% 
61.5% 
73.3% 
73.6% 
99.2% 
105.3% 
100.5% 
98.7% 
98.6% 
83.7% 
61.5% 
59.9% 
68.3% 
31.7% 
20.4% 
21.1% 
19.1% 
0% 
20% 
40% 
60% 
80% 
100% 
120% 
140% 
160% 
180% 
0 
2 
4 
6 
8 
10 
12 
14 
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NS Exports: International + Interprovincial $billions current 
Growth: 10 years (R-axis) 
NS Exports: International + Interprovincial 
By 2024: Nova Scotia will have increased the total annual value of exports (international and inter-provincial), currently in the $14 billion range, by 50% to exceed $20 billion. 
NS has failed to meet this target in the past four ten- year spans. But met it in previous 18. 
Recent merchandise trade growth: 2013: +10.8% 2014: +41.1% YTD
How does our trade compare? Export less, import the same, $000 per capita 2012 
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60 
Exports 
Interprovincial-Services 
Interprovincial-Goods 
International-Services 
International-Goods 
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10 
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60 
Imports 
Interprovincial-Services 
Interprovincial-Goods 
International-Services 
International-Goods
How does our trade compare? Comparison is dominated by the resource-rich provinces 
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30 
Canada 
NL 
PE 
NS 
NB 
PQ 
ON 
MB 
SK 
AB 
BC 
Interprovincial-Goods 
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0 
5 
10 
15 
20 
25 
30 
Canada 
NL 
PE 
NS 
NB 
PQ 
ON 
MB 
SK 
AB 
BC 
International-Services 
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5 
10 
15 
20 
25 
30 
Canada 
NL 
PE 
NS 
NB 
PQ 
ON 
MB 
SK 
AB 
BC 
Interprovincial-Services 
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5 
10 
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25 
30 
Canada 
NL 
PE 
NS 
NB 
PQ 
ON 
MB 
SK 
AB 
BC 
Exports 
International- 
Energy&Minerals 
Other International 
Goods
How does trade work? In the eyes of an economist 
Find our comparative advantage… 
–Specialize in making goods and services that have the lowest opportunity cost of production 
–Focus our resources on making the most value of our factors of production, given our ability to import other things 
Export surplus so we can import things: 
–Cheaper, better, more varied than we could otherwise make for ourselves 
–Imports include important factors of production: natural resources, technology, capital 
6
Why does trade matter so much? 
Trade and non-residential investment are the key variables that fluctuate to establish short run business cycles. 
Trade drives the investment (and vice versa) that will determine future levels of production and income for long run growth 
–For small jurisdictions like NS, domestic market is too small to be self-sustaining 
–We need to trade or face higher costs of production and consumption 
–IE: less competitive and lower standard of living 
A national issue: there are large variations in levels of trade and investment across the Federation, based on resources 
–Drives exchange rates and monetary policy 
–Not supposed to be a problem, if there are mechanisms in place to compensate for differentials across the country. 
–Depopulation and deindustrializing non-resource provinces doesn’t count 
7
Where are the opportunities to grow? 
Simple analysis of 2010 exports: 
–$ per capita gross output by sector 
–Share of gross output exported to other provinces and other countries 
Question: is NS not trading as much because it has a lower share of exports or because it simply has lower gross output? 
–Or both? 
–Should growth come from more output, greater trade intensity or overhauling both? 
Answer: primarily from increased output 
8 
NS, $1162 per capita, 32.5% 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
0 
500 
1000 
1500 
2000 
2500 
3000 
3500 
Administrative and support, head office, waste management and remediation services 
Avg. 
NL 
PE 
NS 
NB 
PQ 
ON 
MB 
SK 
AB 
BC
Where are the opportunities to grow? Opportunities to expand per capita exports 
Transportation & Distribution: $726 million 
Professional/Finance/Admin/Education: $951 million 
Food & Beverage: $315 million 
Manufacturing: 
$973 million 
Technology & Intellectual Property: $310 million 
Personal/Tourism 
$218 million 
Other Utility/Resource 
$101 million 
TOTAL $3.6 billion (+25.3 per cent)
So it’s that easy? 
No – this exercise just provides perspective on where NS might see its growth, based on other production and trade patterns found elsewhere in Canada. 
What actually causes trade to grow? Trade depends on how businesses make their choices 
–Factors that matter: natural resource endowments, access to clients’ markets, cost of inputs (labour, materials), foreign exchange rates, financing & interest rates, taxes… 
–Factors that matter: natural resource endowments, access to clients’ markets, cost of inputs (labour, materials), foreign exchange rates, financing & interest rates, taxes – compared against everywhere else 
These determinants are not under any particular group’s control. We have little capacity to influence them. It’s up to our entrepreneurs to find the business cases.
What to watch out for 
Watch out for: 
–Those who want to be protected from international competition. 
–If they cannot win the business on international markets at world prices, they have no business case. 
–Sometimes takes the form of charging higher prices to local consumers by restricting imports or charging tariffs. 
–This beggars our consumers and lowers their standard of living (often imperceptibly), concentrating the benefits (visibly) among a selected few. 
–We need these firms to find the successful business case that respects consumers’ right to choose. 
–Or we need to deploy our resources in firms who have found a successful business case 
11
What to watch out for 
Watch out for: 
–Those who require subsidized factors of production like labour or energy. 
–They can promise increased economic activity if their factors of production are cheaper…so can any business. 
–If they cannot pay the market rate, they have no business case. 
–We need them to make the adjustments and innovate to make them winning competitors on global markets. 
–Otherwise, we are interrupting the critical process of adaptation that is spurred by competition. 
12
What to watch out for 
Watch out for: 
–Those who need cash infusion to compete. 
–If they cannot earn financing from the financial sector (who specialized in judging risks and business cases), they have no business case. 
–Whatever it is that impedes their access to Canada’s abundant financial sector should be addressed. 
–Otherwise, we are interrupting the critical process of building a business case that commands capital from the financial sector. 
13
What to watch out for 
Watch out for: 
–Those who demand privileged access or favour in the local market. 
–If they think small, they are not likely to grow our exports 
–Might not have a business case either 
–We need these firms to be able to compete and win in much bigger markets than just Nova Scotia. 
14
What to watch out for 
Exception to these rules: 
–International competitors who get protection, subsidy and privilege from their own or other governments. 
•This is a big part of Canada’s trade agreements (disarmament) 
•Should be a national policy issue to resolve. 
–Positive externalities: research, infrastructure 
This happens ALL THE TIME, so there are lots of exceptions 
15
So what can institutions do to support our trade production? 
Key principle: allow competition to take place 
–Spurs innovation, justifies financing 
–Interrupting the process of business case development impairs our growth; sends signals that we can short-circuit competitive forces 
–This is the critical imperative of entrepreneurs. The process of being exposed to unshielded competition is what hardens entrepreneurs and drives them to global success. Stifling competition diminishes this. 
Acknowledge that open and unimpeded competition also means that individuals and communities face (large) economic dislocations 
–We cannot prevent such dislocations from happening. They are part of global competition. This has been the folly of European economic policy for decades. 
–We can collectively ease the burden that comes from adjusting to these changes, but not by preventing the changes that are a natural consequence of competition and entrepreneurship 
16
So what can institutions do to support our trade production? 
Some more practical steps – for government: 
Adopt global competition as the main principle of decisions about programming and assistance to business. 
–The first question should always be: does this impair the process or results of fair competition? 
–If it does, then say NO 
–If if doesn’t, consider it. If the reason why it doesn’t is because the competition isn’t fair, consider carefully whether protection/subsidy/favour is justified (and legal) as a countervailing measure 
Concentrate on institutional framework for trade: 
–Canada’s international trade agreements (bilateral and multilateral), internal trade arrangements (AIT) 
–Do not use these agreements to protect/subsidize/favour 
Undertake research into key markets, opportunities, partners, technologies, best practices 
–Make them available (inexpensively) to any entrepreneur who can benefit from them. 
Build the foundations of strong business cases: 
–Skilled workforce 
–Infrastructure to get goods and services to global markets 
–Attitude: NS can compete and can win, without short-cuts 
17
So what can institutions do to support our trade production? 
Some more practical steps – for entrepreneurs: 
Seek the opportunities to be a full participant in global competition 
–Avoid the unfair/protected/subsidized/favoured markets 
–(or break down those barriers) 
–It is your creativity as entrepreneurs that will win financing and customers, not short-cuts 
Lever the foundations of strong business cases: 
–Skilled workforce 
–Infrastructure to get goods and services to global markets 
–Attitude: NS can compete and can win, without short-cuts 
18
So what can institutions do to support our trade production? 
Some more practical steps – for workers and their communities: 
Do not try to stop the process of global competition 
–If you try to stop it, it sends a signal to entrepreneurs that yours is not the place to benefit from it either. 
Seek instead to mitigate the harm 
–Success will come to those who adapt most quickly and flexibly 
–That means large changes will become more frequent 
This is the most difficult advice of all these practical steps 
Lever the foundations of strong business cases: 
–Skilled workforce 
–Infrastructure to get goods and services to global markets 
–Attitude: NS can compete and can win, without short-cuts 
19
“We have to trade to grow…” 
We have to grow to trade. 
–That is easier said than done 
–Complex process that is full of challenges 
–It’s the job of entrepreneurs and financiers to navigate that complexity 
Increasing our production should concentrate where we have comparative advantage 
Finding these areas of comparative advantage requires exposure to the forces of global competition 
20

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Thomas Storring - Reaching our international trade goals

  • 1. Reaching our international trade goals Challenges and Opportunities for the oneNS Coalition Thomas Storring, NS Department of Finance and Treasury Board, 2014-10-02
  • 2. Goal 5: Value of Exports 2 0 2 4 6 8 10 12 14 16 18 NS Exports: International + Interprovincial $billions current By 2024: Nova Scotia will have increased the total annual value of exports (international and inter-provincial), currently in the $14 billion range, by 50% to exceed $20 billion. Peak Sable Output (2002) Sable shutdown, Stora strike (2006) Gas Price Spike (2008) Global recession, collapsing trade volumes (2009)
  • 3. Goal 5: Value of Exports 3 65.2% 82.2% 77.3% 58.8% 66.8% 56.6% 61.5% 73.3% 73.6% 99.2% 105.3% 100.5% 98.7% 98.6% 83.7% 61.5% 59.9% 68.3% 31.7% 20.4% 21.1% 19.1% 0% 20% 40% 60% 80% 100% 120% 140% 160% 180% 0 2 4 6 8 10 12 14 16 18 NS Exports: International + Interprovincial $billions current Growth: 10 years (R-axis) NS Exports: International + Interprovincial By 2024: Nova Scotia will have increased the total annual value of exports (international and inter-provincial), currently in the $14 billion range, by 50% to exceed $20 billion. NS has failed to meet this target in the past four ten- year spans. But met it in previous 18. Recent merchandise trade growth: 2013: +10.8% 2014: +41.1% YTD
  • 4. How does our trade compare? Export less, import the same, $000 per capita 2012 4 0 10 20 30 40 50 60 Exports Interprovincial-Services Interprovincial-Goods International-Services International-Goods 0 10 20 30 40 50 60 Imports Interprovincial-Services Interprovincial-Goods International-Services International-Goods
  • 5. How does our trade compare? Comparison is dominated by the resource-rich provinces 0 5 10 15 20 25 30 Canada NL PE NS NB PQ ON MB SK AB BC Interprovincial-Goods 5 0 5 10 15 20 25 30 Canada NL PE NS NB PQ ON MB SK AB BC International-Services 0 5 10 15 20 25 30 Canada NL PE NS NB PQ ON MB SK AB BC Interprovincial-Services 0 5 10 15 20 25 30 Canada NL PE NS NB PQ ON MB SK AB BC Exports International- Energy&Minerals Other International Goods
  • 6. How does trade work? In the eyes of an economist Find our comparative advantage… –Specialize in making goods and services that have the lowest opportunity cost of production –Focus our resources on making the most value of our factors of production, given our ability to import other things Export surplus so we can import things: –Cheaper, better, more varied than we could otherwise make for ourselves –Imports include important factors of production: natural resources, technology, capital 6
  • 7. Why does trade matter so much? Trade and non-residential investment are the key variables that fluctuate to establish short run business cycles. Trade drives the investment (and vice versa) that will determine future levels of production and income for long run growth –For small jurisdictions like NS, domestic market is too small to be self-sustaining –We need to trade or face higher costs of production and consumption –IE: less competitive and lower standard of living A national issue: there are large variations in levels of trade and investment across the Federation, based on resources –Drives exchange rates and monetary policy –Not supposed to be a problem, if there are mechanisms in place to compensate for differentials across the country. –Depopulation and deindustrializing non-resource provinces doesn’t count 7
  • 8. Where are the opportunities to grow? Simple analysis of 2010 exports: –$ per capita gross output by sector –Share of gross output exported to other provinces and other countries Question: is NS not trading as much because it has a lower share of exports or because it simply has lower gross output? –Or both? –Should growth come from more output, greater trade intensity or overhauling both? Answer: primarily from increased output 8 NS, $1162 per capita, 32.5% 0% 10% 20% 30% 40% 50% 60% 0 500 1000 1500 2000 2500 3000 3500 Administrative and support, head office, waste management and remediation services Avg. NL PE NS NB PQ ON MB SK AB BC
  • 9. Where are the opportunities to grow? Opportunities to expand per capita exports Transportation & Distribution: $726 million Professional/Finance/Admin/Education: $951 million Food & Beverage: $315 million Manufacturing: $973 million Technology & Intellectual Property: $310 million Personal/Tourism $218 million Other Utility/Resource $101 million TOTAL $3.6 billion (+25.3 per cent)
  • 10. So it’s that easy? No – this exercise just provides perspective on where NS might see its growth, based on other production and trade patterns found elsewhere in Canada. What actually causes trade to grow? Trade depends on how businesses make their choices –Factors that matter: natural resource endowments, access to clients’ markets, cost of inputs (labour, materials), foreign exchange rates, financing & interest rates, taxes… –Factors that matter: natural resource endowments, access to clients’ markets, cost of inputs (labour, materials), foreign exchange rates, financing & interest rates, taxes – compared against everywhere else These determinants are not under any particular group’s control. We have little capacity to influence them. It’s up to our entrepreneurs to find the business cases.
  • 11. What to watch out for Watch out for: –Those who want to be protected from international competition. –If they cannot win the business on international markets at world prices, they have no business case. –Sometimes takes the form of charging higher prices to local consumers by restricting imports or charging tariffs. –This beggars our consumers and lowers their standard of living (often imperceptibly), concentrating the benefits (visibly) among a selected few. –We need these firms to find the successful business case that respects consumers’ right to choose. –Or we need to deploy our resources in firms who have found a successful business case 11
  • 12. What to watch out for Watch out for: –Those who require subsidized factors of production like labour or energy. –They can promise increased economic activity if their factors of production are cheaper…so can any business. –If they cannot pay the market rate, they have no business case. –We need them to make the adjustments and innovate to make them winning competitors on global markets. –Otherwise, we are interrupting the critical process of adaptation that is spurred by competition. 12
  • 13. What to watch out for Watch out for: –Those who need cash infusion to compete. –If they cannot earn financing from the financial sector (who specialized in judging risks and business cases), they have no business case. –Whatever it is that impedes their access to Canada’s abundant financial sector should be addressed. –Otherwise, we are interrupting the critical process of building a business case that commands capital from the financial sector. 13
  • 14. What to watch out for Watch out for: –Those who demand privileged access or favour in the local market. –If they think small, they are not likely to grow our exports –Might not have a business case either –We need these firms to be able to compete and win in much bigger markets than just Nova Scotia. 14
  • 15. What to watch out for Exception to these rules: –International competitors who get protection, subsidy and privilege from their own or other governments. •This is a big part of Canada’s trade agreements (disarmament) •Should be a national policy issue to resolve. –Positive externalities: research, infrastructure This happens ALL THE TIME, so there are lots of exceptions 15
  • 16. So what can institutions do to support our trade production? Key principle: allow competition to take place –Spurs innovation, justifies financing –Interrupting the process of business case development impairs our growth; sends signals that we can short-circuit competitive forces –This is the critical imperative of entrepreneurs. The process of being exposed to unshielded competition is what hardens entrepreneurs and drives them to global success. Stifling competition diminishes this. Acknowledge that open and unimpeded competition also means that individuals and communities face (large) economic dislocations –We cannot prevent such dislocations from happening. They are part of global competition. This has been the folly of European economic policy for decades. –We can collectively ease the burden that comes from adjusting to these changes, but not by preventing the changes that are a natural consequence of competition and entrepreneurship 16
  • 17. So what can institutions do to support our trade production? Some more practical steps – for government: Adopt global competition as the main principle of decisions about programming and assistance to business. –The first question should always be: does this impair the process or results of fair competition? –If it does, then say NO –If if doesn’t, consider it. If the reason why it doesn’t is because the competition isn’t fair, consider carefully whether protection/subsidy/favour is justified (and legal) as a countervailing measure Concentrate on institutional framework for trade: –Canada’s international trade agreements (bilateral and multilateral), internal trade arrangements (AIT) –Do not use these agreements to protect/subsidize/favour Undertake research into key markets, opportunities, partners, technologies, best practices –Make them available (inexpensively) to any entrepreneur who can benefit from them. Build the foundations of strong business cases: –Skilled workforce –Infrastructure to get goods and services to global markets –Attitude: NS can compete and can win, without short-cuts 17
  • 18. So what can institutions do to support our trade production? Some more practical steps – for entrepreneurs: Seek the opportunities to be a full participant in global competition –Avoid the unfair/protected/subsidized/favoured markets –(or break down those barriers) –It is your creativity as entrepreneurs that will win financing and customers, not short-cuts Lever the foundations of strong business cases: –Skilled workforce –Infrastructure to get goods and services to global markets –Attitude: NS can compete and can win, without short-cuts 18
  • 19. So what can institutions do to support our trade production? Some more practical steps – for workers and their communities: Do not try to stop the process of global competition –If you try to stop it, it sends a signal to entrepreneurs that yours is not the place to benefit from it either. Seek instead to mitigate the harm –Success will come to those who adapt most quickly and flexibly –That means large changes will become more frequent This is the most difficult advice of all these practical steps Lever the foundations of strong business cases: –Skilled workforce –Infrastructure to get goods and services to global markets –Attitude: NS can compete and can win, without short-cuts 19
  • 20. “We have to trade to grow…” We have to grow to trade. –That is easier said than done –Complex process that is full of challenges –It’s the job of entrepreneurs and financiers to navigate that complexity Increasing our production should concentrate where we have comparative advantage Finding these areas of comparative advantage requires exposure to the forces of global competition 20