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Twitter For Business - The Digital Leadership Project - DSchool Edition

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How to use Twitter for business.

Veröffentlicht in: Internet

Twitter For Business - The Digital Leadership Project - DSchool Edition

  1. 1. Twitter-Tastic! www.thedigitaldelusion.com Doyle Buehler @doylebuehler
  2. 2. The Tools, The Process, The Knowledge Welcome to D-School - @Twitter • What we’ll cover • Why Twitter & Why For Your Business? • Developing a Strategy & Making It Work • Tools & Resources • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing]
  3. 3. Hello, My Name is… Doyle Buehler •Business Entrepreneur since 2002 •MBA (2002, Leadership – Royal Roads University, Victoria Canada) •Multiple start-up businesses in the online ecommerce consumer market; fastest growing company in Canada; Canadian Innovation Award, multiple US patents. •Educator – teach Strategy, Business Planning & Entrepreneurship •Boutique Digital Media Agency for Entrepreneurs wanting to cut through the clutter •Considerable time working on the “inside” of Marketing Agencies, along with major Fortune 500 clients, putting the pieces together. •Judge for Australian Web Industry Association 2014; Presenter for the Australian Marketing Institute Congress 2014
  4. 4. )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
  5. 5. How I spent $250,000+ on a website
  6. 6. Deadly Digital )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
  7. 7. Want To Win A Paperback Copy of my book on Digital Leadership, “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”? Tweet @doylebuehler #thedigitaldelusion #digitalleadership
  8. 8. Why Twitter? •Where is Your Audience? •B2B? •B2C? But What About Twitter? Everyone seems to forget that Twitter is the 2nd largest social network behind Facebook… At 288 million active users, 21% of the world’s population uses Twitter every month They grew 44% in 2013, and get this… Twitter’s fastest growing age demographic is 55 – 64 year olds (up 79% over the previous year)
  9. 9. • Strategy – WHY? • What are you “about”? • What is your value (WIIFM)? • How does Twitter “fit” across your digital ecosystem? • Content – WHAT? • Your Stories • Your Value • Conveying your value & stories • Your Customer Personas
  10. 10. 3 Simple Steps 1. The Knowledge 2. The Process 3. The Tools
  11. 11. What Are YOU Going To “TALK” About?
  12. 12. What Do You DO with Your Audience?
  13. 13. Your CONTENT Drives Your Audience • Not all about #hashtags • Share/RT • What is YOUR Original Content? – Not all sales – Your Business Value • Timing & Schedule – Do you have one?
  14. 14. Twitter Basics • Add a header image • Use #hashtags in your profile • Create Lists • Find YOUR Key Influencers & Follow Them
  15. 15. How to Grow you Audience? • Reciprocity – Follow/Share/RT/Favourite • Interest Followers – Key People of Influence in Your Industry
  16. 16. My Growing Results
  17. 17. Update – November 2014
  18. 18. Tools • http://twittercounter.com/doylebuehler • http://www.tweepi.com
  19. 19. LOGIN!
  20. 20. Always Flush First!
  21. 21. Follow Your KPI Followers! • @Hubspot • @JeffBullas • @TimFerriss • @ProBlogger
  22. 22. Sort for ACTION!
  23. 23. A Few Last Words • Connect Twitter integrally across your entire digital platform • #search #for #trending #keywords  • Your industry influencers? WHO are they? • Your Schedule? WHAT is it? • Your Value? HOW do you deliver it? • Your ROI? WHERE is the Money? • EXPERIMENT & GET ACTIVE
  24. 24. Resources • http://thenextweb.com/socialmedia/2014/08 /15/59-free-twitter-tools/
  25. 25. Download the Free eBook NOW From www.thedigitaldelusion.com/2 )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
  26. 26. HOT Seat • Do YOU have Twitter? • What Worked Well? • What Didn’t Work?
  27. 27. D-School is Coming Soon! Stay in touch so you can be the first to get the inside track Join My Next Webinar Wednesday Email me doyle@thedigitaldelusion.com for up to the minute schedule
  28. 28. Are Your Ready to “Click To Save The World” Get your own 7-Point Digital Self-Assessment bit.ly/digitaldiscovery
  29. 29. What’s Next? • Let’s Connect on Twitter @doylebuehler • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me 0413106880 Thank Your For Attending!
  30. 30. Are You Ready to “Click To Save The World” • Main Site: www.thedigitaldelusion.com • Full Book Download Page (Free Digital PDF Copy): www.thedigitaldelusion.com/2 • LinkedIn: http://au.linkedin.com/in/doylebuehler/ • Facebook: https://www.facebook.com/doyle.buehler • Twitter: @doylebuehler www.twitter.com/doylebuehler • email: doyle@thedigitaldelusion.com • Mobile +61 413 106 880
  31. 31. MISTAKE #2: No Content Are you a do-er or a copy-er? • What’s Your Content Plan?

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