How To Crush Your ATM Online Through Your Digital Leadership
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The webinar discusses how to build a strong digital ecosystem through social media, video, and visuals. It emphasizes delivering value to your audience and moving them into your own online community. The speaker provides tips on creating effective content like developing a content plan, prioritizing key channels, and consistently sharing valuable videos and images. He stresses the importance of building relationships with influencers and helping others over solely promoting yourself.
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How To Crush Your ATM Online Through Your Digital Leadership
- 1. How To Crush Your ATM Online *Squeezing Social Media Through Your Brand Story*
- 2. The Digital Leadership Manifesto “There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it. Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned. Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to. Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.” Build your Online Empire #ownonline
- 3. Welcome! • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Please type in your questions along the way • Slide deck on Slideshare http://bit.ly/doylebuehler09
- 4. • Webinar 1: Rocking Your Digital Ecosystem • Webinar 2: Squeezing Social Media Through Your Brand Story • Webinar 3: Integrating and Escalating Your Kick-ass Online Platform
- 6. Hello, I’m Doyle Buehler •Entrepreneur: Multiple Businesses in Online ecommerce & Digital Media •Educator: Teach Digital Strategy, Business Planning & Entrepreneurship •Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- 7. Is $150,000 Per Month Too Much? #ownonline
- 8. I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline WINNERS From Last Week @rumblespaleo @afreshlegacy @gilltiney
- 9. What You Will Find Out Today • What may be holding you back • What you can do differently • How to build a blueprint for a strong digital ecosystem through SOCIAL MEDIA & VIDEO & VISUALS
- 11. What Am I Here To Talk About? • Help you understand the babble of Social & Branding • Help you find the focus of Social • Help you action what you need to do • Help you implement
- 12. THE ULTIMATE GOAL? DELIVER VALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #ownonline
- 13. Do You Have A Digital Blueprint?
- 14. What Are Your Goals Of This Session? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
- 15. What Questions Do You Need To Answer? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
- 16. What Are Your Online Challenges/Problems With Social Media ROI? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
- 18. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not about “engagement” • About INFLUENCE • WIIFM?
- 23. So, Ready To KNOCK-OUT Social Media With Digital Leadership?
- 24. Ready to Get Started?
- 30. What Happens When Nobody Likes You? For Who You Really Are?
- 31. The PAIN of Social Media • No Real Community • No Leads from Social • No Sales from Social • No Profit from Social • No KNOWN Results • Just COST-COST-COST
- 32. Not About Cute Kittens
- 33. Nor About Cute Babies
- 34. …Just Don’t Become A Dan Bilzerian
- 35. It’s Not Just About The “Like” – It’s MORE About the CONVERSATION Needed to Build A COMMUNITY
- 36. Social Is Really About YOUR Community
- 37. It’s About Your Online Purpose • To Deliver TRUE value to your audience • To Create your “social selling value” • To move them into your OWN digital ecosystem to continue the conversation #eComMelb
- 40. Shares & Sharing • Share value – not just about likes • Why People share - The Psychology of Sharing • What to share • Reciprocity • Find YOUR influencers
- 42. Reciprocate
- 43. What Exactly Is Social & Sharing? Most marketers have a good grasp of the Extrinsic Motivators (price, features, benefits) of a product or a piece of content but we often struggle with the Intrinsic Motivators (how does the product align to a person’s feelings or goals) – the “value”. People are thinking feelers not feeling thinkers.
- 44. What Do We Know About People? The Intrinsic Motivators we depend on mental models we want to be in control we don’t like change we’re not great at remembering we love a good story we are highly visual by nature we do have some limitations we are social creatures we’re curious we don’t want to put in a lot of effort we love patterns we make mistakes
- 46. Channels • Which Ones? • How to Select? • Across Channels? • How to leverage Groups? • Strategies to growth?
- 56. Content – What to Say • From Content Plan? • To Whom? Persona • Are you delivering your value?
- 59. Performance • Baseline – take one – use Klout • Objectives – what are they • Optimisation – yes, back and forth • KPIs – what are you measuring • ROI – What is it, how?
- 64. Management • Resources • Etiquette – Be Nice • Schedulers – Use them – Bufferapp; Hootsuite • Online Integration – Feeds, Shares, Comment
- 65. Are You NEW To Social? YES • Define Your Audience • Select Your Channel • Set up accounts (1-2) • Deliver Your content (Split between 1% yours & 9% others) NO • Verify Personas • Align Strategy • Refine objectives • Look at Performance – Goals, Targets • Deliver superior content (focus on your 1%)
- 66. Experienced in Social? • Perfecting Campaigns • Mishaps & Management • Building Your Team • Social Policies • Social strategies for growth • Complete Performance Analysis
- 67. Advanced Campaigns • Contests • Tie in with adverts • Product downloads • Pages vs. Groups • Email Lists
- 68. Get On To It [Social]! 1. What are your social objectives: ______________ 2. What VALUE are you delivering on Social?: ______ 3. What channels are your priority: ______________ 4. How will you measure success: _______________ 5. What Content are you consistently delivering: _____ 6. Who are your influencers? ____________________
- 69. Next steps • Add social media channels over time. Just focus on 1 or 2 that allow you to deliver maximum value to your niche audience • What is your “proactive social plan” – not just getting likes, but sharing with & for others, not just putting stuff (crap) out there?
- 70. What’s The REAL Story of Social Media? Conversations + Community + Connections = Conversions #OwnOnline
- 71. Last Words On Social? • Not just about “you” and your posts. “Check your ego at the door” • The most successful people on social are those who provide limitless value to others – help, share, ideas, feedback • Not a popularity contest • It’s about YOUR COMMUNITY – and constantly sharing for others
- 73. HOT Seat What Is Your Experience With “Social Media”? What Has Happened To You? Email doyle@thedigitaldelusion.com
- 76. #OwnOnline
- 77. “Your brand is what people say about you when you’re not around”
- 78. Building Your Brand is SMART • Creates awareness of what we, as entrepreneurs stand for. • Gives us opportunities to become liked and followed consistently. • Elevates our credibility, because we embrace being ‘out there’ for the world to find. • Allows us to gain trust – which ultimately leads to more business! • It’s NOT just a logo!
- 79. Frame 4: Brand Storytelling 1. Branding 2. How to Create & Implement 3. Video 4. Visuals
- 80. Branding • About Your Brand (not your baby) • Your Value – Your strategic architecture • Create alignment with visuals & Video • Your Pitch & Profile • Assessing & Expressing Your Brand
- 81. How To Create & Implement • Planning – List out your content plan ideas • Placement – decide on what channels and how to use it • Prioritization – you can’t post everything at once; focus on your core value • Management – storage, SEO, sharing
- 82. Voracious Video • Shared 12x more than links and text posts • Youtube is Second Biggest Search engine • Facebook is fighting Google/Youtube over video
- 84. What Types of Videos To Create? • Signature Series • Training • Testimonials • Pitches • Instructional • “Explainer” • Webinars • Whiteboard
- 85. Get On To It [VIDEO]! 1. I will produce ____ videos, every ___ Week(s) 2. My first topic will be: _________________________ 3. It will be ___ minutes 4. My second topic will be: _______________________ 5. It will be ___ minutes 6. I will/will not hire a Hollywood production studio
- 86. Tools • Animoto - https://animoto.com • Vimeo.com (hosting videos) • Wistia.com (hosting videos) • Camtasia (video editing and screencaptures) • Prezi (Presentations): https://prezi.com/ • Animations: http://goanimate.com/videomaker
- 87. How To Design Killer Videos • Favor short videos. If you can make it shorter and make all the same points, do so. • Make sure to start off energized, and get the important stuff in. • For a video of 4-5 minutes, fewer than 60% of your viewers will still be with you–against 75% for a 1-2 minute • Don’t hold your call to action to the end, especially for longer videos. • Think about breaking your longer videos up into digestible bits.
- 88. Visuals • Like 2x more than text only • Articles with relevant images have 94% more total views than articles without images • This is Visual storytelling
- 89. What Types of Visuals To Create? • Quote Graphics • Screen shots • Inspiration • Industry Tips • Infographics • Visual story • Post title Blocks • Post images • Powerpoint & Keynote Slides • Personal Photography • Behind the scenes • Original Designs • Your Brand Essence • Striking! Colours, Scenes
- 90. What Types of Visuals Are You Using?
- 95. 8 Elements of Visuals That Get Shared 1. Correctly Sized 2. Bold & Memorable 3. The Face Has It (35% boost) 4. Hijack #hashtags 5. Key Keywords 6. Consistent 7. Relevance 8. Stand Alone Here are the optimum image sizes for each platform: Facebook: 1,200 x 628 Twitter: 1,024 x 512 LinkedIn: 800 x 800 Google+: 800 x 1,200 Pinterest: 735 x 1,102 Instagram: 1,200 x 1,200
- 96. Hack The #Hashtag Use 1-2 on Twitter & Facebook 25-30 in Instagram
- 97. Not Just About The Selfie
- 98. Visuals – How To Create Tools • Canva: https://www.canva.com • Powerpoint • http://visual.ly/ • http://vizualize.me/ • http://piktochart.com/
- 99. Remember • Use your branding, consistently in your images • Use a consistent style, so people know it comes from you • Share from the social channel/network, as well as from your site
- 100. Remember.. Even More… • Detailed SEO descriptions for search – images and visuals – onsite and on channel filenames & ”alt img” & tags
- 101. Get On To It [Visuals]! 1. I will produce ____ images, every week 2. It will be designed for (persona): ________________ 3. My first image will be about: ___________________ 4. My second image will be about: _________________ 5. My first infographic will be about: _______________ 6. I will use (tool) __________ to design my images
- 102. HOT Seat What Is Your Experience With Videos? Visuals? Email me doyle@thedigitaldelusion.com
- 103. What’s Coming For The Next Webinar?
- 104. Ready To Blow Away Your Competitors & Become the Star of the Show?
- 105. Trust The Process
- 106. #OwnOnline • Continue to Establish Your Online Platform with the 7 Frames of Digital Leadership (FRAME 3 & 4). • Grow Your COMPLETE Digital Platform – Augment it! Feed it! • Be accountable to your business – Continue to Learn! • Now is the time to overcome the problems and difficulties that are slowing you down. • It doesn’t happen by magic What Do I Need To Do NEXT?
- 107. A Few Last Words • Get clear with your strategy into Social • You’re building a community, not your ego! • Consistently deliver your value across your entire digital ecosystem • Your Schedule? WHAT is it? • Your Value & Your Content? HOW do you deliver it? • Your ROI? WHERE is the Money? Move your fans to your own lists and own pages. • Where are your influencers? • LIKE & Share others & their content – It’s not ALL about you! It’s about your community #OwnOnline
- 108. Where to go for more help? Content/Quotes/Ideas www.thedigitaldelusion.com/kpi-webinar Slide Deck on Slideshare.net bit.ly/doylebuehler09 #OwnOnline
- 109. Where to go for more help? • Let’s connect on Twitter, Linkedin, Facebook – Just search ‘Doyle Buehler’ @doylebuehler • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me 0413106880 Slide Deck on Slideshare.net bit.ly/doylebuehler08 #OwnOnline
- 110. Where to go for more help? #ownonline • Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle • Take a look at the resources section for this webinar (Download the Worksheets): http://thedigitaldelusion.com/kpi-webinar/
- 113. The Digital Leadership Manifesto “There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it. Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned. Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to. Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.” Build your Online Empire #ownonline
- 115. Other Quotes From Famous Dudes “What is the ROI of Your Mother?” – Gary Vaynerchuk “The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert them through its use of social media into transacting customers.” ― Olivier J. Blanchard #OwnOnline
Hinweis der Redaktion
- Kicking Ass Online with digital leadership – doyle buehler
- How To Crush Your ATM Online
- I have some new items up there – new worksheets, new resources
- Considerable time working on the “inside” of Marketing Agencies
- How to start to engage with your audience to get INFLUENCE TO ACTION
- The ultimate goal? Stop hoping digital works
- I’m going to tell you the 5 specific action steps that you can do to increase your real ROI. And no, it’s not a magic formula either.
- This is the BONUS. You can then see it, engage with it, understand it, measure it. Build your social media and digital leadership
- Grab a piece of paper and write these down. We’re going to need it in a second
- Social Media & Digital Leadership You can put your head in the sand, or step up into digital leadership Who’s with me to ownonline? This is what we are going to figure out for you today
- It’s easier than you think. It will only hurt a bit
- There are too many social channels. There is more to it than just facebook, twitter and linkedin. Social media is BIG. So why CAN”T you seem to calculate the value How many are on 1 social network? 2-3? 4-5, 5-10, 10+ http://www.ssm-responder.com/Overdrive/resource-library/pdf/social-media-map.pdf
- Not here to convince you that you should or should not be on social media – you’ve already made that call, as that is why you are here. There are too many channels, and too many statistics – Twitter, Linkedin, Blogspot, Facebook, Tumblr, Youtube, Tinder. Once you “pick” your community, you then have something to work towards.
- QUIZ time! Take your piece of paper from your questions and start working on this quiz. Who here knows what social media ROI is?
- Do you feel all alone?
- I feel your pain. No conversions = no business
- Just don’t become a Dan Bilzerian the online social media douche. Please – no kittens, no guns, and no babes
- It’s more about creating the connections.
- This is your real value and your online goals. Do you agree or disagree? This is what a social media strategy will do
- How do you build the REAL Story? Create a structure, a methodology, a process, that will help you get the results that you want. How to get sales and conversions and conversations? Develop your digital leadership and your intrinsic value by creating a social media strategic architecture
- Frame 3: Building A True Social Community Shares, Sharing & Community Channels Content Performance Management
- Let’s move beyond what you Know is Social Media. It’s about building a community – not just a like for a like. Not just a give and not just a take.
- Why we share online – the 5 key psychological motivators
- Slideshare
- Pick the best social media channel that works for you and your audience.
- Match your content with your audience
- Who has debated ROI? Who won the debate? Are you training for the marathon or the sprint?
- How to measure social media ROI Set conversation goals Track conversation Assign value to conversation Measure benefits by channel (pick the channels where your audience is Determine costs and caclulate
- What you should be looking at for your social media equation Reach Traffic Leads Customers Conversion Rate
- What can you do to make it with your business, to create some social media and digital leadership? Create this specific to your own business. Start small. Create gifts, downloads, checklists, google analytics Put it in perspective for your audience. And, I’ve got a bonus #6
- Just don’t let it get you carried away.
- A brand is worthless if it doesn’t connect with the right audience in a relevant way.
- Most branding comes from your content and your strategy
- Doesn’t need to be a Hollywood production – start small
- Not to be confused with videos that killed the radio star.
- Additional
- http://doy.li/1EhfakE http://doy.li/1Ehfhgj http://doy.li/1Ehfi3L http://thedigitaldelusion.com/wp-content/uploads/2015/05/digital-marketing-strategy-infographic-doyle-buehler-digital-leadership-online-content-2015-05.png http://thedigitaldelusion.com/wp-content/uploads/2015/05/digital-marketing-strategy-infographic-doyle-buehler-social-media-explained-with-donuts-2015-05small.png http://thedigitaldelusion.com/wp-content/uploads/2015/05/digital-marketing-strategy-infographic-doyle-buehler-what-happens-online-in-60-seconds-2015-05.png
- You can use 1-2 in Twitter & Facebook; 25-30 in Instagram
- Here is your action plan
- The 7 Step Digital leadership framework to build your authority online
- Putting your raving fans together – tying it together and delivering sales and leads for your business.
- Who has debated ROI? Who won the debate? Are you training for the marathon or the sprint?
- Linkedin Publish is gaining in importance
- You can also download all of the worksheets for each frame, from the site www.thedigitaldelusion.com/kpi-webinar
- Where we will discuss any and all digital issues, online questions and everything about online business
- Connecting leaders to digital. Doyle Buehler online. Are you ready to join me on the epic quest to close the digital divide, expel the internet’s ivory towers, and rid the world of online business monotony and mediocrity?