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How To Crush Your ATM Online
*Squeezing Social Media Through
Your Brand Story*
The Digital Leadership
Manifesto
“There has never been a better time to own your future online with your business.
The suc...
Welcome!
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Ple...
• Webinar 1: Rocking Your Digital Ecosystem
• Webinar 2: Squeezing Social Media Through Your Brand Story
• Webinar 3: Inte...
Webinar Resources
http://thedigitaldelusion.com/kpi-webinar/
http://doy.li/1IwGotT
https://www.facebook.com/groups/onlinei...
Hello, I’m Doyle Buehler
•Entrepreneur: Multiple Businesses in Online ecommerce & Digital Media
•Educator: Teach Digital S...
Is $150,000 Per Month Too Much?
#ownonline
I’m Giving Away A Paperback Copy of My Book
on Digital Leadership…
“The Digital Delusion: How To Overcome The
Misguidance ...
What You Will Find Out Today
• What may be holding you back
• What you can do differently
• How to build a blueprint for a...
What Am I Here To Talk About?
• Help you understand the babble of
Social & Branding
• Help you find the focus of Social
• ...
THE ULTIMATE GOAL?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital
ecosystem to continue the c...
Do You Have A Digital Blueprint?
What Are Your Goals
Of This Session?
1 _______________________
2 _______________________
3 _______________________
Please ...
What Questions Do
You Need To Answer?
1 _______________________
2 _______________________
3 _______________________
Please...
What Are Your Online
Challenges/Problems
With Social Media ROI?
1 _______________________
2 _______________________
3 ____...
INFLUENCE To ACTION
• Move your “audience” to your own lists and
own pages.
• Not about “engagement”
• About INFLUENCE
• W...
So, Ready To KNOCK-OUT Social Media With Digital
Leadership?
Ready to Get Started?
What Happens When Nobody Likes You?
For Who You Really Are?
The PAIN of Social Media
• No Real Community
• No Leads from Social
• No Sales from Social
• No Profit from Social
• No KN...
Not About Cute Kittens
Nor About Cute Babies
…Just Don’t Become A Dan Bilzerian
It’s Not Just About The “Like” –
It’s MORE About the
CONVERSATION
Needed to Build
A
COMMUNITY
Social Is Really About YOUR Community
It’s About Your Online Purpose
• To Deliver TRUE value to your audience
• To Create your “social selling value”
• To move ...
Shares & Sharing
• Share value – not just about likes
• Why People share - The Psychology of Sharing
• What to share
• Rec...
Find Your Influencers
Reciprocate
What Exactly Is Social & Sharing?
Most marketers have a good grasp of
the Extrinsic Motivators (price,
features, benefits)...
What Do We Know About People?
The Intrinsic Motivators
we depend on mental models
we want to be in control
we don’t like c...
Channels
• Which Ones?
• How to Select?
• Across Channels?
• How to leverage Groups?
• Strategies to growth?
Content – What to Say
• From Content Plan?
• To Whom? Persona
• Are you delivering
your value?
Performance
• Baseline – take one – use
Klout
• Objectives – what are they
• Optimisation – yes, back
and forth
• KPIs – w...
Management
• Resources
• Etiquette – Be Nice
• Schedulers – Use them – Bufferapp; Hootsuite
• Online Integration – Feeds, ...
Are You NEW To Social?
YES
• Define Your Audience
• Select Your Channel
• Set up accounts (1-2)
• Deliver Your content
(Sp...
Experienced in Social?
• Perfecting Campaigns
• Mishaps & Management
• Building Your Team
• Social Policies
• Social strat...
Advanced Campaigns
• Contests
• Tie in with adverts
• Product downloads
• Pages vs. Groups
• Email Lists
Get On To It [Social]!
1. What are your social objectives: ______________
2. What VALUE are you delivering on Social?: ___...
Next steps
• Add social media channels over time. Just
focus on 1 or 2 that allow you to deliver
maximum value to your nic...
What’s The REAL Story of
Social Media?
Conversations +
Community +
Connections =
Conversions #OwnOnline
Last Words On Social?
• Not just about “you” and your posts. “Check your
ego at the door”
• The most successful people on ...
HOT Seat
What Is Your
Experience With
“Social Media”?
What Has
Happened To You?
Email doyle@thedigitaldelusion.com
#OwnOnline
“Your brand
is what
people say
about you
when you’re
not around”
Building Your Brand is
SMART
• Creates awareness of what we, as
entrepreneurs stand for.
• Gives us opportunities to becom...
Frame 4: Brand Storytelling
1. Branding
2. How to Create & Implement
3. Video
4. Visuals
Branding
• About Your Brand (not your baby)
• Your Value – Your strategic architecture
• Create alignment with visuals & V...
How To Create & Implement
• Planning – List out your content plan ideas
• Placement – decide on what channels and
how to u...
Voracious Video • Shared 12x more
than links and text
posts
• Youtube is Second
Biggest Search
engine
• Facebook is fighti...
What Types of Videos To
Create?
• Signature Series
• Training
• Testimonials
• Pitches
• Instructional
• “Explainer”
• Web...
Get On To It [VIDEO]!
1. I will produce ____ videos, every ___ Week(s)
2. My first topic will be: ________________________...
Tools
• Animoto - https://animoto.com
• Vimeo.com (hosting videos)
• Wistia.com (hosting videos)
• Camtasia (video editing...
How To Design Killer Videos
• Favor short videos. If you can make it shorter and make all the
same points, do so.
• Make s...
Visuals
• Like 2x more than text only
• Articles with relevant images have 94% more
total views than articles without imag...
What Types of Visuals To
Create?
• Quote Graphics
• Screen shots
• Inspiration
• Industry Tips
• Infographics
• Visual sto...
What Types of Visuals Are You
Using?
Links To Infographics
http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L
8 Elements of Visuals That
Get Shared
1. Correctly Sized
2. Bold & Memorable
3. The Face Has It (35% boost)
4. Hijack #has...
Hack The
#Hashtag
Use 1-2 on Twitter & Facebook
25-30 in Instagram
Not Just About The Selfie
Visuals – How To Create Tools
• Canva: https://www.canva.com
• Powerpoint
• http://visual.ly/
• http://vizualize.me/
• htt...
Remember
• Use your branding, consistently in your images
• Use a consistent style, so people know it
comes from you
• Sha...
Remember.. Even More…
• Detailed SEO descriptions for search – images
and visuals – onsite and on channel
filenames & ”alt...
Get On To It [Visuals]!
1. I will produce ____ images, every week
2. It will be designed for (persona): ________________
3...
HOT Seat
What Is Your
Experience With
Videos?
Visuals?
Email me doyle@thedigitaldelusion.com
What’s Coming For
The Next Webinar?
Ready To Blow Away Your
Competitors & Become the Star of
the Show?
Trust The Process
#OwnOnline
• Continue to Establish Your Online Platform
with the 7 Frames of Digital Leadership
(FRAME 3 & 4).
• Grow Your...
A Few Last Words
• Get clear with your strategy into Social
• You’re building a community, not your ego!
• Consistently de...
Where to go for more help?
Content/Quotes/Ideas
www.thedigitaldelusion.com/kpi-webinar
Slide Deck on Slideshare.net
bit.ly...
Where to go for more help?
• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler
• Ne...
Where to go for more help?
#ownonline
• Join The Online Inner Circle Facebook Group:
https://www.facebook.com/groups/onlin...
http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://...
Questions?
Email doyle@thedigitaldelusion.com
The Digital Leadership Manifesto
“There has never been a better time to own your future online with your business. The
suc...
Other Quotes From Famous Dudes
“What is the ROI of Your Mother?”
– Gary Vaynerchuk
“The secret to a company’s reach strate...
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing
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How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing

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Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).

Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm

How to utilise social media and sharing concepts across your online platform.

Learn how to measure social media ROI for more effective marketing.

How to enhance your brand story through videos and visuals.

Veröffentlicht in: Marketing
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How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Branding, Visuals & Videos for Online Marketing

  1. 1. How To Crush Your ATM Online *Squeezing Social Media Through Your Brand Story*
  2. 2. The Digital Leadership Manifesto “There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it. Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned. Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to. Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.” Build your Online Empire #ownonline
  3. 3. Welcome! • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Please type in your questions along the way • Slide deck on Slideshare http://bit.ly/doylebuehler09
  4. 4. • Webinar 1: Rocking Your Digital Ecosystem • Webinar 2: Squeezing Social Media Through Your Brand Story • Webinar 3: Integrating and Escalating Your Kick-ass Online Platform
  5. 5. Webinar Resources http://thedigitaldelusion.com/kpi-webinar/ http://doy.li/1IwGotT https://www.facebook.com/groups/onlineinnercircle
  6. 6. Hello, I’m Doyle Buehler •Entrepreneur: Multiple Businesses in Online ecommerce & Digital Media •Educator: Teach Digital Strategy, Business Planning & Entrepreneurship •Author: The Book on Digital Leadership for businesses – The Digital Delusion.
  7. 7. Is $150,000 Per Month Too Much? #ownonline
  8. 8. I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline WINNERS From Last Week @rumblespaleo @afreshlegacy @gilltiney
  9. 9. What You Will Find Out Today • What may be holding you back • What you can do differently • How to build a blueprint for a strong digital ecosystem through SOCIAL MEDIA & VIDEO & VISUALS
  10. 10. What Am I Here To Talk About? • Help you understand the babble of Social & Branding • Help you find the focus of Social • Help you action what you need to do • Help you implement
  11. 11. THE ULTIMATE GOAL? DELIVER VALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #ownonline
  12. 12. Do You Have A Digital Blueprint?
  13. 13. What Are Your Goals Of This Session? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
  14. 14. What Questions Do You Need To Answer? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
  15. 15. What Are Your Online Challenges/Problems With Social Media ROI? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
  16. 16. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not about “engagement” • About INFLUENCE • WIIFM?
  17. 17. So, Ready To KNOCK-OUT Social Media With Digital Leadership?
  18. 18. Ready to Get Started?
  19. 19. What Happens When Nobody Likes You? For Who You Really Are?
  20. 20. The PAIN of Social Media • No Real Community • No Leads from Social • No Sales from Social • No Profit from Social • No KNOWN Results • Just COST-COST-COST
  21. 21. Not About Cute Kittens
  22. 22. Nor About Cute Babies
  23. 23. …Just Don’t Become A Dan Bilzerian
  24. 24. It’s Not Just About The “Like” – It’s MORE About the CONVERSATION Needed to Build A COMMUNITY
  25. 25. Social Is Really About YOUR Community
  26. 26. It’s About Your Online Purpose • To Deliver TRUE value to your audience • To Create your “social selling value” • To move them into your OWN digital ecosystem to continue the conversation #eComMelb
  27. 27. Shares & Sharing • Share value – not just about likes • Why People share - The Psychology of Sharing • What to share • Reciprocity • Find YOUR influencers
  28. 28. Find Your Influencers
  29. 29. Reciprocate
  30. 30. What Exactly Is Social & Sharing? Most marketers have a good grasp of the Extrinsic Motivators (price, features, benefits) of a product or a piece of content but we often struggle with the Intrinsic Motivators (how does the product align to a person’s feelings or goals) – the “value”. People are thinking feelers not feeling thinkers.
  31. 31. What Do We Know About People? The Intrinsic Motivators we depend on mental models we want to be in control we don’t like change we’re not great at remembering we love a good story we are highly visual by nature we do have some limitations we are social creatures we’re curious we don’t want to put in a lot of effort we love patterns we make mistakes
  32. 32. Channels • Which Ones? • How to Select? • Across Channels? • How to leverage Groups? • Strategies to growth?
  33. 33. Content – What to Say • From Content Plan? • To Whom? Persona • Are you delivering your value?
  34. 34. Performance • Baseline – take one – use Klout • Objectives – what are they • Optimisation – yes, back and forth • KPIs – what are you measuring • ROI – What is it, how?
  35. 35. Management • Resources • Etiquette – Be Nice • Schedulers – Use them – Bufferapp; Hootsuite • Online Integration – Feeds, Shares, Comment
  36. 36. Are You NEW To Social? YES • Define Your Audience • Select Your Channel • Set up accounts (1-2) • Deliver Your content (Split between 1% yours & 9% others) NO • Verify Personas • Align Strategy • Refine objectives • Look at Performance – Goals, Targets • Deliver superior content (focus on your 1%)
  37. 37. Experienced in Social? • Perfecting Campaigns • Mishaps & Management • Building Your Team • Social Policies • Social strategies for growth • Complete Performance Analysis
  38. 38. Advanced Campaigns • Contests • Tie in with adverts • Product downloads • Pages vs. Groups • Email Lists
  39. 39. Get On To It [Social]! 1. What are your social objectives: ______________ 2. What VALUE are you delivering on Social?: ______ 3. What channels are your priority: ______________ 4. How will you measure success: _______________ 5. What Content are you consistently delivering: _____ 6. Who are your influencers? ____________________
  40. 40. Next steps • Add social media channels over time. Just focus on 1 or 2 that allow you to deliver maximum value to your niche audience • What is your “proactive social plan” – not just getting likes, but sharing with & for others, not just putting stuff (crap) out there?
  41. 41. What’s The REAL Story of Social Media? Conversations + Community + Connections = Conversions #OwnOnline
  42. 42. Last Words On Social? • Not just about “you” and your posts. “Check your ego at the door” • The most successful people on social are those who provide limitless value to others – help, share, ideas, feedback • Not a popularity contest • It’s about YOUR COMMUNITY – and constantly sharing for others
  43. 43. HOT Seat What Is Your Experience With “Social Media”? What Has Happened To You? Email doyle@thedigitaldelusion.com
  44. 44. #OwnOnline
  45. 45. “Your brand is what people say about you when you’re not around”
  46. 46. Building Your Brand is SMART • Creates awareness of what we, as entrepreneurs stand for. • Gives us opportunities to become liked and followed consistently. • Elevates our credibility, because we embrace being ‘out there’ for the world to find. • Allows us to gain trust – which ultimately leads to more business! • It’s NOT just a logo!
  47. 47. Frame 4: Brand Storytelling 1. Branding 2. How to Create & Implement 3. Video 4. Visuals
  48. 48. Branding • About Your Brand (not your baby) • Your Value – Your strategic architecture • Create alignment with visuals & Video • Your Pitch & Profile • Assessing & Expressing Your Brand
  49. 49. How To Create & Implement • Planning – List out your content plan ideas • Placement – decide on what channels and how to use it • Prioritization – you can’t post everything at once; focus on your core value • Management – storage, SEO, sharing
  50. 50. Voracious Video • Shared 12x more than links and text posts • Youtube is Second Biggest Search engine • Facebook is fighting Google/Youtube over video
  51. 51. What Types of Videos To Create? • Signature Series • Training • Testimonials • Pitches • Instructional • “Explainer” • Webinars • Whiteboard
  52. 52. Get On To It [VIDEO]! 1. I will produce ____ videos, every ___ Week(s) 2. My first topic will be: _________________________ 3. It will be ___ minutes 4. My second topic will be: _______________________ 5. It will be ___ minutes 6. I will/will not hire a Hollywood production studio
  53. 53. Tools • Animoto - https://animoto.com • Vimeo.com (hosting videos) • Wistia.com (hosting videos) • Camtasia (video editing and screencaptures) • Prezi (Presentations): https://prezi.com/ • Animations: http://goanimate.com/videomaker
  54. 54. How To Design Killer Videos • Favor short videos. If you can make it shorter and make all the same points, do so. • Make sure to start off energized, and get the important stuff in. • For a video of 4-5 minutes, fewer than 60% of your viewers will still be with you–against 75% for a 1-2 minute • Don’t hold your call to action to the end, especially for longer videos. • Think about breaking your longer videos up into digestible bits.
  55. 55. Visuals • Like 2x more than text only • Articles with relevant images have 94% more total views than articles without images • This is Visual storytelling
  56. 56. What Types of Visuals To Create? • Quote Graphics • Screen shots • Inspiration • Industry Tips • Infographics • Visual story • Post title Blocks • Post images • Powerpoint & Keynote Slides • Personal Photography • Behind the scenes • Original Designs • Your Brand Essence • Striking! Colours, Scenes
  57. 57. What Types of Visuals Are You Using?
  58. 58. Links To Infographics http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L
  59. 59. 8 Elements of Visuals That Get Shared 1. Correctly Sized 2. Bold & Memorable 3. The Face Has It (35% boost) 4. Hijack #hashtags 5. Key Keywords 6. Consistent 7. Relevance 8. Stand Alone Here are the optimum image sizes for each platform: Facebook: 1,200 x 628 Twitter: 1,024 x 512 LinkedIn: 800 x 800 Google+: 800 x 1,200 Pinterest: 735 x 1,102 Instagram: 1,200 x 1,200
  60. 60. Hack The #Hashtag Use 1-2 on Twitter & Facebook 25-30 in Instagram
  61. 61. Not Just About The Selfie
  62. 62. Visuals – How To Create Tools • Canva: https://www.canva.com • Powerpoint • http://visual.ly/ • http://vizualize.me/ • http://piktochart.com/
  63. 63. Remember • Use your branding, consistently in your images • Use a consistent style, so people know it comes from you • Share from the social channel/network, as well as from your site
  64. 64. Remember.. Even More… • Detailed SEO descriptions for search – images and visuals – onsite and on channel filenames & ”alt img” & tags
  65. 65. Get On To It [Visuals]! 1. I will produce ____ images, every week 2. It will be designed for (persona): ________________ 3. My first image will be about: ___________________ 4. My second image will be about: _________________ 5. My first infographic will be about: _______________ 6. I will use (tool) __________ to design my images
  66. 66. HOT Seat What Is Your Experience With Videos? Visuals? Email me doyle@thedigitaldelusion.com
  67. 67. What’s Coming For The Next Webinar?
  68. 68. Ready To Blow Away Your Competitors & Become the Star of the Show?
  69. 69. Trust The Process
  70. 70. #OwnOnline • Continue to Establish Your Online Platform with the 7 Frames of Digital Leadership (FRAME 3 & 4). • Grow Your COMPLETE Digital Platform – Augment it! Feed it! • Be accountable to your business – Continue to Learn! • Now is the time to overcome the problems and difficulties that are slowing you down. • It doesn’t happen by magic What Do I Need To Do NEXT?
  71. 71. A Few Last Words • Get clear with your strategy into Social • You’re building a community, not your ego! • Consistently deliver your value across your entire digital ecosystem • Your Schedule? WHAT is it? • Your Value & Your Content? HOW do you deliver it? • Your ROI? WHERE is the Money? Move your fans to your own lists and own pages. • Where are your influencers? • LIKE & Share others & their content – It’s not ALL about you! It’s about your community #OwnOnline
  72. 72. Where to go for more help? Content/Quotes/Ideas www.thedigitaldelusion.com/kpi-webinar Slide Deck on Slideshare.net bit.ly/doylebuehler09 #OwnOnline
  73. 73. Where to go for more help? • Let’s connect on Twitter, Linkedin, Facebook – Just search ‘Doyle Buehler’ @doylebuehler • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me 0413106880 Slide Deck on Slideshare.net bit.ly/doylebuehler08 #OwnOnline
  74. 74. Where to go for more help? #ownonline • Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle • Take a look at the resources section for this webinar (Download the Worksheets): http://thedigitaldelusion.com/kpi-webinar/
  75. 75. http://www.linkedin.com/in/doylebuehler https://www.facebook.com/doyle.buehler http://www.twitter.com/doylebuehler http://www.instagram.com/doylebuehler http://www.youtube.com/user/doylebuehler Please Follow Me On Social
  76. 76. Questions? Email doyle@thedigitaldelusion.com
  77. 77. The Digital Leadership Manifesto “There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it. Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned. Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to. Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.” Build your Online Empire #ownonline
  78. 78. Other Quotes From Famous Dudes “What is the ROI of Your Mother?” – Gary Vaynerchuk “The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert them through its use of social media into transacting customers.” ― Olivier J. Blanchard #OwnOnline

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