Jimmy Choo organized a treasure hunt in London using Foursquare to hide pairs of shoes around the city. After the hunt, Jimmy Choo's sales increased by 30%. Dior grew its follower count on social media from 1,000 to 11,000 over 6 months by sharing mystery phrases on Twitter for a new launch. Tierry Mugler had Lady Gaga debut a new single during one of its fashion shows, gaining 70,000 new followers on social media thanks to Lady Gaga's large existing fan base.

2. The opportunity to build a
universe around your Brand

3. JIMMY CHOO organize a treasure hunt in
London. With the Foursquare help,
people can find the pair of shoes in
London. After the treasure hunt, Jimmy
Choo augmented it sells to 30%.

4. Not only to communicate about the product but
also give them MORE that they expect!

5. The group JVMH has created
the Blog “Nowness” . The
Blog propose the culture , art
and luxury tendencies. The
LVMH logo doesn’t appears
in the blog.
. The
cybernaute can sign in to
have access to specific
information.

6. The social media permit to the luxury brands
keep its « Storytelling » culture. With the
social media the impact of the products and
creators becomes .

7. In 2009 to launch the ,
Dior send mystery phrases by twitter and it is
followed by 1000 bloggers . At the end of the
campaign (6 months later) the number of
followers increase to 11 000. In May , Dior
publish the first short movie and they decided
do not publish it in the Youtube or Vimeo. The
movie had been followed for MORE than
1000 bloggers and seen 117 000 in one
week.

8. When a Cybernaute decide to following a brand,
the brand can offer the information;
that’s why we never have to disappoint the
follower and give them a information.

9. In 2011 Tierry Mugler
organize the catwalk and
invites Lady Gaga to
present her new single on
his page. The followers of
Tierry Mugler had the
opportunity to see the
catwalk . Thanks
to 9 millions of Lady
Gaga followers on
Twitter and 30 000 on
Facebook the promotion
was successful. After that,
Tierry Mugler get 70 000
followers and continue to
give them a exclusive
information.

10. The private communities in the Web permits
better information management and
members loyalty who are

11. Mercedes Benz Platform
with restricted access
under invitation. The
members have the
opportunity to test the
car during a weekend,
in other
words, living in a
The social media allow
to the brand to reduce
the survey cost and get
the information MORE
detailed.

12. « Amble » created by Louis Vuitton, offers new
ways of capturing your travel memories and
sharing them with your friends. Create your
own unique tours: the Ambles. Take personal
pictures, notes, videos and sounds along your
way. And save the spots you like most,
anywhere in the world.