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How	
  Google	
  classifies	
  hotels	
  on	
  
         Google	
  Address	
  

      English	
  transla,on	
  of	
  extracts	
  from	
  the	
  French	
  ar,cle	
  "
      Comment	
  Google	
  classe	
  les	
  hotels	
  sur	
  Google	
  adresse"	
  




                               By	
  Emilie	
  Alba	
  
                             February,	
  24th	
  2012	
  
Some	
  Facts	
  

•  Hotels	
  are	
  some9mes	
  ranked	
  illogically.	
  
•  Hotels	
  some9mes	
  disappear	
  from	
  the	
  hotel	
  
   list	
  suggested	
  by	
  Google.	
  
Explana:on	
  

•  Google	
  works	
  on	
  the	
  principle	
  that	
  If	
  I	
  request	
  
   “Hotel	
  Nantes”	
  (Nantes	
  being	
  a	
  French	
  town),	
  
   to	
  be	
  relevant,	
  all	
  the	
  hotels	
  in	
  Nantes	
  town	
  
   center	
  have	
  to	
  be	
  listed.	
  
Google	
  Theory	
  

•  Google	
  displays,	
  among	
  the	
  correctly	
  enquired	
  
   hotels	
  from	
  its	
  database,	
  hotels	
  in	
  the	
  town	
  
   center.	
  
•  Google	
  ranks	
  in	
  priority	
  the	
  hotels	
  with	
  the	
  
   highest	
  number	
  of	
  comments/reviews.	
  
The	
  issue	
  

•  Some	
  hotels	
  in	
  the	
  town	
  center	
  are	
  beNer	
  
   listed	
  than	
  other	
  hotels	
  with	
  more	
  reviews…	
  
   how	
  is	
  it	
  possible?	
  
The	
  reason	
  

•  What	
  Google	
  determines	
  as	
  town	
  center	
  is	
  not	
  
   necessarily	
  what	
  hoteliers	
  consider	
  as	
  town	
  
   center.	
  

The	
  following	
  pictures	
  from	
  Google	
  Finder	
  show	
  what	
  Google	
  considers	
  
as	
  town	
  center.	
  When	
  people	
  type	
  the	
  name	
  of	
  a	
  town,	
  Google	
  
highlights	
  the	
  town	
  center	
  area.	
  
The	
  hotels	
  listed	
  out	
  of	
  this	
  area	
  won’t	
  be	
  ranked	
  among	
  the	
  firsts	
  in	
  
Google	
  Address.	
  
Saint-­‐malo	
  
Nantes	
  
Brest	
  
Bordeaux	
  

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Google hotels classification

  • 1. How  Google  classifies  hotels  on   Google  Address   English  transla,on  of  extracts  from  the  French  ar,cle  " Comment  Google  classe  les  hotels  sur  Google  adresse"   By  Emilie  Alba   February,  24th  2012  
  • 2. Some  Facts   •  Hotels  are  some9mes  ranked  illogically.   •  Hotels  some9mes  disappear  from  the  hotel   list  suggested  by  Google.  
  • 3. Explana:on   •  Google  works  on  the  principle  that  If  I  request   “Hotel  Nantes”  (Nantes  being  a  French  town),   to  be  relevant,  all  the  hotels  in  Nantes  town   center  have  to  be  listed.  
  • 4. Google  Theory   •  Google  displays,  among  the  correctly  enquired   hotels  from  its  database,  hotels  in  the  town   center.   •  Google  ranks  in  priority  the  hotels  with  the   highest  number  of  comments/reviews.  
  • 5. The  issue   •  Some  hotels  in  the  town  center  are  beNer   listed  than  other  hotels  with  more  reviews…   how  is  it  possible?  
  • 6. The  reason   •  What  Google  determines  as  town  center  is  not   necessarily  what  hoteliers  consider  as  town   center.   The  following  pictures  from  Google  Finder  show  what  Google  considers   as  town  center.  When  people  type  the  name  of  a  town,  Google   highlights  the  town  center  area.   The  hotels  listed  out  of  this  area  won’t  be  ranked  among  the  firsts  in   Google  Address.