1. Airbnb
A Fully Optimized Web User Experience
Hoteliers, follow the example…
AirBnB has adapted the
powerful features used by
online lodging providers
to its products & services
By Emilie Alba
October 13, 2012

2. 1- A Search System Similar to “Hotel-
Friendly” OTAs’
 Comparison with &

3. Airbnb - the search system is visible, simple, easy to use !

4. “Hotel-friendly” OTAs - similar optimized search system

5. “Hotel-friendly” OTAs - similar optimized search system

6. 2- The Advantages of an
Online Travel Guide
without the OTAs’ Presence
 Comparison with

7. Recreative &
Simplified search entertaining feature Airbnb - “Photo gallery” design

8. Similar “photo gallery” design on Online Travel Guides

9. Wanderfly
The booking system is not
highlighted & OTAs are
present !
Airbnb
OTA
OTAs The booking system is
visible, simple, easy to use
& without OTAs !

10. 3- Airbnb’s Wish Lists:
The 1st Social Platform that combines
Utility and Pleasure
 Comparison with

11. Airbnb - Possibility to create boards
In addition to the social function, the
boards’ content provides a direct
access to booking and search

12. Pinterest is only
social !

13. To complete the
boards:
Same process,
Same design ! Airbnb
Pinterest
Airbnb succeeded in
combining utility and pleasure
drawing inspiration from Pinterest
!

14. 4- Confidence is Guaranteed with
Airbnb’s Verification Mentions !
 Comparison with &

15. Airbnb
Similar verification
mentions !
Google +
Twitter

16. 5- Relevant Online Content for
Airbnb Guests, Hosts, Partners
Videos
Tutorial
Social Media posts

17. Airbnb TV
Excellent
Communication Tools
• Local experience of a
dynamic team through videos
• Tutorials for hosts and guests
The necessary elements
to entice Hosts, Guests &
Partners !

18. Customer service is enhanced on Facebook

19. Airbnb - Regular activity on Facebook
Communicate about their
products
Communicate about
their partners

20. Communicate about Regular activity on Facebook
their hosts
Entertaining
posts for guests

21. Airbnb - Regular activity on Twitter Twitter page
should be
updated
Very active on
twitter,
whether there
is an event or
not !

22. Airbnb - Regular activity on Google +

23. Efforts in Optimizing the Web User
Experience are worth it…
Twitter
Google +
Facebook

24. More Tutorials For Hoteliers
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http://marketmyrooms.wordpress.com/
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