How to launch 25 MOOCs in 18 months
MOOCing in Action
Andreas Wittke, FH Lübeck
Since 1997 we are developing online distance
study programs
MOOCs are the next logical step
Our DNA is ONLINE
University alliance (VFH)
12 Universities in
7 federal states +
1 in Switzerland
starting in 2001 with public
state fundin...
Lübeck is the central service provider
for all
● 65.000 Moodle User
● Webconference (70.000 hours of
use)
● Developing LOO...
Evolution of Lübeck digital education ⇒ 100% digital
Source: https://commons.wikimedia.org/wiki/File:Evolution-des-wissens...
Our MOOC-Platform
Massive Open Online International Network
dict: Northgerman “moin” means Hello, Hi
Take the garbage out of
Our vision
Just to remember: Thats what Moodle looks like (already dressed up)
Just to remember: Thats what Moodle looks like (already dressed up)
Text
TextText
Fat media. Mobile First. Social. OER. Gamification.
What features do we want?
Learning from winners of the Pulitzer Price
http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek
Fat Media!
Single-column content
Fat Media GoogleMaps example
Interactive map of participants
Responsive Design
Mobile First!
The videoMOOC on a OnePlus One
Access to mooin(19.05.2015)
desktop:
78,46%
mobile:
12,65%
tablet:
8,89%
Mobile First! Responsive Design
48%
Desktop
12%
Mobil
Tablet
37%
Stand: 01+02/2016
Assessment and badges
Gamification
Video with embedded quiz (H5P)
http://h5p.org/
Certificates
out of paper || (waste)paper
Badges
Digital!
Gamification: Digital Badges
Our Mission-Statement
We are using the net for opening
up higher education
● new target groups,
● new kind of cooperations...
Open Source
Open Educational Resources
Open Network
free for use
Open is really open
Our MOOC Projects (2014–2016/18)
FHL MOOC (SH):
● 12 MOOCs
● general education
● 450,000 €
pMOOC (BMBF):
● 6 MOOCs
● for p...
2013 2014 20162015
+ 35 MOOCs til 2020
two times
12 external MOOCs
Participants enrollments (18 months)
First we took Germany, next … :-)
Don’t talk, just do
The making of
mooin MOOCs
Didactic is not so
important, than you
think
Be Motivated
Marketing
Marketing
Marketing
MARKETING!!!
M stands for massive
Endorsement via
SemperVideo
+ 1634 learners in 1 day
Course development (ideal process)
Kickoff
meeting
Review 1
Review 2
Review 3
Course start
concept script media production...
Course development (ideal process)
Kickoff
meeting
Review 1
Review 2
Review 3
Course start
concept script media production...
Every MOOC has its own story
There is no
“Standard MOOC”
Course development (ideal process)
Kickoff
meeting
Review 1
Review 2
Review 3
Course start
concept script media production...
Our MOOC team
1 project
management
3+1,6 product manager
“MOOC maker”
instructional design incl. realisation
x authors, le...
Our MOOC team
1 project
management
3+1.6 product manager
“MOOC maker”
instructional design incl. realisation
x authors, le...
Practice what you preach
MOOCs are digital
Digital identity, Social Networks, Hashtags, OER,
YouTube, 24/7, transparent
Volleyball Coach MOOC
● 2,5 hours webinar MOOCmaker
Webinar
● 4 GoPro Cams and two children
● Great teacher
● 4 weeks with...
DIY Tutorial
mooinMaker
http://mooin.oncampus.de/mooinmaker
The medium is the message
PDFs are not MOOC Tutorials
MOOCs are not a hype, they are
just the beginning
and we have a lot of fun with them
http:// . .de
Andreas Wittke
@onlinebynature
andreas.wittke@fh-luebeck.de
Andreas Wittke, FH LübeckSlides: http://bit.ly/m...
MOOCing in action – how to launch 25 moocs in 18 months
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MOOCing in action – how to launch 25 moocs in 18 months

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Presentation about the development process of 25 MOOCs at Lübeck University of Applied Sciences and their MOOC platform mooin. Thinking about Marketing, Design Thinking and motivation as the key to success in a MOOC production. DIY MOOC making with the mooinMaker-MOOC http://mooin.oncampus.de/mooinmaker

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MOOCing in action – how to launch 25 moocs in 18 months

  1. 1. How to launch 25 MOOCs in 18 months MOOCing in Action Andreas Wittke, FH Lübeck
  2. 2. Since 1997 we are developing online distance study programs MOOCs are the next logical step Our DNA is ONLINE
  3. 3. University alliance (VFH) 12 Universities in 7 federal states + 1 in Switzerland starting in 2001 with public state funding (22 Mio. €)
  4. 4. Lübeck is the central service provider for all ● 65.000 Moodle User ● Webconference (70.000 hours of use) ● Developing LOOP (Cloud based authoring platform) ● Moodalis (central backbone information management system)
  5. 5. Evolution of Lübeck digital education ⇒ 100% digital Source: https://commons.wikimedia.org/wiki/File:Evolution-des-wissens.jpg CC BY-SA
  6. 6. Our MOOC-Platform Massive Open Online International Network dict: Northgerman “moin” means Hello, Hi
  7. 7. Take the garbage out of Our vision
  8. 8. Just to remember: Thats what Moodle looks like (already dressed up)
  9. 9. Just to remember: Thats what Moodle looks like (already dressed up) Text TextText
  10. 10. Fat media. Mobile First. Social. OER. Gamification. What features do we want?
  11. 11. Learning from winners of the Pulitzer Price http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek Fat Media!
  12. 12. Single-column content
  13. 13. Fat Media GoogleMaps example
  14. 14. Interactive map of participants
  15. 15. Responsive Design Mobile First!
  16. 16. The videoMOOC on a OnePlus One
  17. 17. Access to mooin(19.05.2015) desktop: 78,46% mobile: 12,65% tablet: 8,89%
  18. 18. Mobile First! Responsive Design 48% Desktop 12% Mobil Tablet 37% Stand: 01+02/2016
  19. 19. Assessment and badges Gamification
  20. 20. Video with embedded quiz (H5P) http://h5p.org/
  21. 21. Certificates out of paper || (waste)paper Badges Digital!
  22. 22. Gamification: Digital Badges
  23. 23. Our Mission-Statement We are using the net for opening up higher education ● new target groups, ● new kind of cooperations, ● new learning settings, ● widening participation ● new competencies.
  24. 24. Open Source Open Educational Resources Open Network free for use Open is really open
  25. 25. Our MOOC Projects (2014–2016/18) FHL MOOC (SH): ● 12 MOOCs ● general education ● 450,000 € pMOOC (BMBF): ● 6 MOOCs ● for professionals ● 1,318 Mio Integral^2 (BMBF): ● 7 MOOCs ● for refugees ● 0,620 Mio € Nordmus (Interreg): ● 4 MOOCs ● museum education ● 90,000 € New Perspective (SH): ● 1 MOOC ● about university dropouts ● 50,000 €
  26. 26. 2013 2014 20162015 + 35 MOOCs til 2020 two times 12 external MOOCs
  27. 27. Participants enrollments (18 months)
  28. 28. First we took Germany, next … :-)
  29. 29. Don’t talk, just do The making of mooin MOOCs
  30. 30. Didactic is not so important, than you think Be Motivated
  31. 31. Marketing Marketing Marketing MARKETING!!! M stands for massive
  32. 32. Endorsement via SemperVideo + 1634 learners in 1 day
  33. 33. Course development (ideal process) Kickoff meeting Review 1 Review 2 Review 3 Course start concept script media production and course setup registration prototype tests ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks
  34. 34. Course development (ideal process) Kickoff meeting Review 1 Review 2 Review 3 Course start concept script media production and course setup registration prototype tests ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks
  35. 35. Every MOOC has its own story There is no “Standard MOOC”
  36. 36. Course development (ideal process) Kickoff meeting Review 1 Review 2 Review 3 Course start concept script media production and course setup registration prototype tests ca. 1 month ca. 1–2 months ca. 1–2 months ca. 4–6 weeks Start Marketing! At the latest!
  37. 37. Our MOOC team 1 project management 3+1,6 product manager “MOOC maker” instructional design incl. realisation x authors, lecturers, partners x further stakeholders/ mentors 4 multimedia production esp. videos, images and graphics (chapter images, badges…) 2 plattform development esp. moodle, CSS
  38. 38. Our MOOC team 1 project management 3+1.6 product manager “MOOC maker” instructional design incl. realisation x authors, lecturers, partners x further stakeholders/ mentors 4 multimedia production esp. videos, images and graphics (chapter images, badges…) 2 plattform development esp. moodle, CSS 1+1 marketing esp. social media
  39. 39. Practice what you preach MOOCs are digital Digital identity, Social Networks, Hashtags, OER, YouTube, 24/7, transparent
  40. 40. Volleyball Coach MOOC ● 2,5 hours webinar MOOCmaker Webinar ● 4 GoPro Cams and two children ● Great teacher ● 4 weeks without sleep :-) ● 1.100 participants ● 10% certificates German Volleyball Federation start thinking about new MOOCs
  41. 41. DIY Tutorial mooinMaker http://mooin.oncampus.de/mooinmaker The medium is the message PDFs are not MOOC Tutorials
  42. 42. MOOCs are not a hype, they are just the beginning and we have a lot of fun with them
  43. 43. http:// . .de Andreas Wittke @onlinebynature andreas.wittke@fh-luebeck.de Andreas Wittke, FH LübeckSlides: http://bit.ly/moocs4all

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