2. Why?
your current
your competitors
the market dominant
Innovate a new Business Model
Evaluate Business Model
factors affecting
Understanding business model.
5. Left Brain Vs. Right brain
Logic Vs. Emotion
Efficiency Vs. Value
6. Example? T-Shirt Inc.
Personal
in-store
T-shirts
for kids
T-Shirt Sale
Fashion
conscious
parents
1)Store
2)WWW
3)Word-
of-mouth
$18
180K
6%
$194K
Managing
Stock
Selecting T-shirt
collection
Sales
Store
Location
Desirable
T-Shirt/I
Sales Team
T-Shirt
Suppliers
Store
Rental
Purchase
T-shirts
Sales
Team
Marketing48K
70K
60K
12K
Total Cost = $190K Profit= $4K Total Revenue= $194K
7. Example?T-Shirt Inc. With Freemium
Personal
in-store
T-shirts
for kids
T-Shirt Sale
Fashion
conscious
parents
1)Store
2)WWW
3)Word-
of-mouth
$12
180K
10%
$216K
Managing
Stock
Selecting T-shirt
collection
Sales
Store
Location
Desirable
T-Shirt/I
Sales Team
T-Shirt
Suppliers
Store
Rental
Purchase
T-shirts
Sales
Team
Marketing48K
90K
60K
12K
Total Cost = $210K Profit= $6K Total Revenue= $216K
Buy 2 Get 1
Free
$5
instead of
$6.5