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a journey of house of brands

•Als PPTX, PDF herunterladen•
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O
Om Prakash

P&G marketing strategy pros abnd cons

Marketing
1 von 21
A journey of House of brands
HOW IT BEGAN….
Founded in 1837 by WHO MET BY CHANCE
THE N.. NOW…
172 yrs old 135,000employees $79 billion in sales 80countries
STRENGTHS…
MOST POWERFUL BRAND PORTFOLIO O MOST POWERFUL BRAND PORTFOLIO OF TRUSTED BRANDS
PRODUCT INNOVATION: Brand , Design, B Model , and more…
BRAND EXTENSION STRATEGY
MULTI BRANDING STARTEGY
MEASURING BRAND EQUITY THROUGH BRAND MANAGEMENT SYSTEM
COMMUNICATING CUSTOMERS THROUGH BRAND COMMUNITIES ON SOCIAL NETWORKING S
CLEVER USE OF SPORTING HEROES IN MARKETING
WEAKNESSES
DATED BUSINESS MODEL
DECLINING INNOVATION
Quick Recap
DISCLAIMER CREATED BY OM PRAKASH,NIT CALICUT DURING A MARKETING INTERNSHIP BY PROF.SAMEER MATHUR,IIM LUCKNOW

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