The Blurred Lines of Personal and Corporate Social Media - Koozai at Digital Growth Day
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Digital Growth Day: September 18, 2014 THE BLURRED LINES OF PERSONAL AND CORPORATE SOCIAL MEDIA Businesses either shy away from social media or they embrace it. My recommendation is always going to be to embrace it but to be aware of the potential threats that come with it. Your employees are often your biggest asset and leveraging their influence on social media can be a massive win for businesses. In this session, we will look at: - Some epic social media fails - How to maximise brand mentions (easily) - The blurred lines of personal & corporate accounts - Methods to minimise the risk - The important matter of brand protection Samantha Noble, Marketing Director, Koozai
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The Blurred Lines of Personal and Corporate Social Media - Koozai at Digital Growth Day
- 1. THE BLURRED LINES OF PERSONAL & CORPORATE SOCIAL MEDIA By Samantha Noble @Koozai_Sam
- 2. WHAT WE WILL COVER TODAY
- 4. HOW PEOPLE SEE SOCIAL MEDIA Corporate Brand Personal Brand
- 8. THE REALITY OF SOCIAL MEDIA Corporate Brand Personal Brand
- 9. THE NEW SOCIAL MEDIA Everything Brand
- 12. But I am still a real person
- 13. Corporate Brand Personal Brand
- 14. EXAMPLE BRANDS WHO DO THIS
- 15. EXAMPLE BRANDS WHO DO THIS
- 16. EXAMPLE BRANDS WHO DO THIS
- 17. EXAMPLE BRANDS WHO DO THIS
- 20. HOW THAT LOOKS IN NUMBERS
- 21. HOW THAT LOOKS IN NUMBERS
- 22. EPIC SOCIAL MEDIA FAILS
- 29. HOW CAN I MINIMISE RISK?
- 31. MONITOR CONVERSIONS Free Tools Paid Tools
- 34. BUT DON’T FORGET TO RECLAIM EX ACCOUNTS When employees leave they rename their account so we register the old one to stop squatters
- 35. BE READY FOR FAKE ACCOUNTS
- 36. BE READY FOR FAKE ACCOUNTS
- 38. DON’T FORGET ABOUT THE CORPORATE BRAND
- 39. BRAND PROTECTION
- 42. LOADS MORE FREE TIPS AND ADVICE
- 43. Remember
- 44. EMBRACE THE NEW SOCIAL MEDIA Everything Brand
- 45. THANK YOU FOR LISTENING @Koozai_Sam sam.noble@koozai.com 0845 485 1262 koozai.com
- 46. REFERENCES Slide 3 - http://www.theguardian.com/business/2013/jan/31/hmv-workers-twitter-feed- sacking Slide 4 - http://americanlivewire.com/carly-mckinney/ Slide 5 - http://www.bbc.co.uk/news/uk-england-22083032 Slide 6 - http://www.cbsnews.com/8301-205_162-57526011/kitchenaid-apologizes-for- irresponsible-tweet-during-presidential-debate/ Slide 7 - http://www.theguardian.com/business/2013/jan/31/hmv-workers-twitter-feed- sacking Slide 32 - http://www.bbc.co.uk/news/technology-16338040 Slide 42 - http://kooz.ai/free-whitepapers
- 47. IMAGES Slide 31 - http://www.bigstockphoto.com/image-65579797/stock-photo-own-it%21 Slide 36 - http://www.bigstockphoto.com/image-58827011/stock-vector-fat-internet- troll-using-a-laptop-vector-clip-art-illustration-with-simple-gradients-all-in-a- sing Slide 43 - http://www.bigstock-Child-with-many-question-marks-40193056
Hinweis der Redaktion
- http://www.theguardian.com/business/2013/jan/31/hmv-workers-twitter-feed-sacking
- http://americanlivewire.com/carly-mckinney/
- http://www.bbc.co.uk/news/uk-england-22083032
- http://www.cbsnews.com/8301-205_162-57526011/kitchenaid-apologizes-for-irresponsible-tweet-during-presidential-debate/
- http://www.theguardian.com/business/2013/jan/31/hmv-workers-twitter-feed-sacking
- http://www.bbc.co.uk/news/technology-16338040
- http://www.bigstockphoto.com/image-65579797/stock-photo-own-it%21
- http://www.bigstockphoto.com/image-65579797/stock-photo-own-it%21
- http://www.bigstockphoto.com/image-58827011/stock-vector-fat-internet-troll-using-a-laptop-vector-clip-art-illustration-with-simple-gradients-all-in-a-sing
- Bigstock: bigstock-Child-with-many-question-marks-40193056