Gumtree: The Upcycle Revolution – OMN London, 19 July 2016

•

2 gefällt mir•404 views

Presentation by Hannah Wilson - Head of Marketing at Gumtree - Hannah is a highly experienced marketer having held top jobs at the likes of The BBC and eBay. She's currently working on bringing community to the Gumtree marketplace through tapping into her audience's passions. Her talk entitled #Upcycle Revolution will explore how she used one particular passion to start a movement!

Marketing

A WORLD OF
OPPORTUNITY
WITHIN YOUR
REACH

#UpcycleRevolution –
National Upcycling Day

Weitere ähnliche Inhalte

Mehr von OMN

Yates Buckley - The Future of Media: The Freexpensive Prerogative

OMN

Going global with international SEO - Deepcrawl at Digital Growth Day

OMN

Digital Growth Day: September 18, 2014 THE TEN COMMANDMENTS OF MOBILE APP MARKETING Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business? We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business. James Kaye, Director, Big Ideas Machine John Ozimek, Director, Big Ideas Machine

The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day

OMN

Digital Growth Day: September 18, 2014 INTRODUCTION TO GROWTH HACKING What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind? In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success. We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product. This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business. Liam Reynolds, Founder, True Up

Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth Day

OMN

Moral psychology and digital marketing - Twinberry Mix at Digital Growth Day

OMN

Digital Growth Day: September 18, 2014 MARKETING AUTOMATION: THE FUTURE OF B2B CUSTOMER ACQUISITION Discover how marketing automation software is used for automation and integration of marketing tasks and how it can be successfully used for lead generation and nurturing by B2B companies. Learn the secret of how an anonymous visitor to your site becomes “known.” Ann Stanley, Managing Director, Annica Digital

Marketing Automation - Annica Digital at Digital Growth Day

OMN

Digital Growth Day: September 18, 2014 IF YOU BUILD IT, THEY WILL COME... OR NOT? Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly. Tom Schonenberger, Founding Director, MediaVision Katia Pereira, Head of Client Services & Senior Digital Strategist, MediaVision

If you build it, they will come... or not? - MediaVision at Digital Growth Day

OMN

Digital Growth Day: September 18, 2014 THE BLURRED LINES OF PERSONAL AND CORPORATE SOCIAL MEDIA Businesses either shy away from social media or they embrace it. My recommendation is always going to be to embrace it but to be aware of the potential threats that come with it. Your employees are often your biggest asset and leveraging their influence on social media can be a massive win for businesses. In this session, we will look at: - Some epic social media fails - How to maximise brand mentions (easily) - The blurred lines of personal & corporate accounts - Methods to minimise the risk - The important matter of brand protection Samantha Noble, Marketing Director, Koozai

The Blurred Lines of Personal and Corporate Social Media - Koozai at Digital ...

OMN

Digital Growth Day: September 18, 2014 CONVERSION RATE OPTIMISATION FROM THE GROUND UP So, you've built a website that attracts a fair few visitors each month. Conversion rates are okay, but you know there’s room for improvement. Actually knowing how to make improvements, however, is a very different beast. This session looks at how to turn your thoughts of running a CRO campaign, into building an action plan that will help: -Gather feedback from real customers and learn what they think about your website -Come up with your very first testing ideas -Ensure your results are being tracked accurately -Avoid some of the common pitfalls of running CRO campaigns Tim Allen, Consultant, Distilled

CRO From the Ground Up - Distilled at Digital Growth Day

OMN

Speaker presentation from London's Digital Summer Party - September 18, 2014 Gary Stewart is the Director of Wayra UK. He is also an associate professor and the entrepreneur-in-residence at IE Business School, Gary also founded nuroa.es a Barcelona based start-up that raised over £4 Million in funding after working at Simpson Thatcher & Bartlett in London and Freshfields Bruckhaus Deringer in Spain. Gary graduated magna cum laude, Phi Beta Kappa from Yale University and was the executive editor of The Yale Journal at Yale Law School.

Wayra UK at Digital Summer Party 2014

OMN

Mehr von OMN (10)

Yates Buckley - The Future of Media: The Freexpensive Prerogative

Going global with international SEO - Deepcrawl at Digital Growth Day

The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth Day

Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth Day

Moral psychology and digital marketing - Twinberry Mix at Digital Growth Day

Marketing Automation - Annica Digital at Digital Growth Day

If you build it, they will come... or not? - MediaVision at Digital Growth Day

The Blurred Lines of Personal and Corporate Social Media - Koozai at Digital ...

CRO From the Ground Up - Distilled at Digital Growth Day

Wayra UK at Digital Summer Party 2014

Kürzlich hochgeladen

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Podcast Marketing Master Class - Roger Nairn

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to utilize calculated properties in your HubSpot setups

ssuser4571da

Kraft Mac and Cheese campaign presentation

tbatkhuu1

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

No Cookies No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

ChesterYang6

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Kürzlich hochgeladen (20)

Labour Day Celebrating Workers and Their Contributions.pptx

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

The+State+of+Careers+In+Retention+Marketing-2.pdf

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Podcast Marketing Master Class - Roger Nairn

How to utilize calculated properties in your HubSpot setups

Kraft Mac and Cheese campaign presentation

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

No Cookies No Problem - Steve Krull, Be Found Online

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

Digital Strategy Master Class - Andrew Rupert

How to Leverage Behavioral Science Insights for Direct Mail Success

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Brand Strategy Master Class - Juntae DeLane