Detailed guide on Search Engine Optimization (SEO) for Hotels

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SEO
For Hotels

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● Keywords need to be defined before making any changes in the website
● Using “Google Adwords” Keyword Tool to identify the terms that consist
of high searches and a less number of competitors
● Identify target keywords
● Once identified you must optimize your site for them to rank
Research Keywords

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Structure Of The Website
● Needs to be organized
● Browsing for the user needs to be
simple
● Neat and informative site will
enable the user to be able to
understand and improve the
chances of comebacks
● Analyze the content of your
website in order to understand
how to keep the structure simple

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Quality Content
● Content is everything when it
comes to website SEO
● User will decide whether to stay
on the site or leave on the basis
of the content impression
● The content needs to be
informational, needs to contain
infographics
● It should allow keywords to be
more applicable while searching
for a good hotel

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Information And Titles
● The first noticeable thing in the search is
a relevant title
● It will let the target user decide whether
to visit your hotel website or not
● Title tags in blue are one of the most
important components of on page
optimization
● There is a need to ignore duplicate title
tags across your original site title

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The URL Needs To Be Arranged Properly
● Content management systems
like Wordpress typically
generate URLs
● Your URL needs to be noticeable
and really easy to remember
● The keywords need to be rich
● The URL name should be kept
close to the theme or category
of the domain

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Strategizing Keywords
● It means focusing on highest search and
conversion rate has to be best
● Strategize keywords according to your
content
● A hotel website content should be
relevant with keywords. Ex “Best Thai
food in Pune”
● Many competitors can use the same
keywords. It is must to have more
relevant and close to content keywords

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Social Media
● Social media is the driving factor
when it comes to customer
behaviour for hotel industry
● The whole idea behind this is to
provide world class digital
marketing over social media for
hotels
● It capitalizes your hotels presence
on social media and on other
fronts as well

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Online Popularity
● Online promotion of hotel
website and establishing linking
relations with the other related
websites is essential
● Natural search is an excellent of
method of increasing the visibility
of your brand
● Ranking for your hotel’s brand
name terms is essential as it is
recommended to navigate traffic
through to your official website

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Analysing The Competition
● Keeping an eye on competitors move
● Understanding the trends of market
for Hotel industry
● Introducing new strategies and
course of action to sustain

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Paid Advertisements For Hotels
● Pay Per click is a great way to boost your advertisements on search engines
● Enables you to focus on a larger set of keywords
● These ads could be season specific to target tourists also
● It is chargeable so being specific with investments is a smart thing to do

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Google Hotel Finder
● A similar portal like Trip Advisor
or Make My Trip
● Google Hotel Finder Scans the
websites for information and
ranks the hotel websites on basis
of reviews
● Beneficial to hotel websites
depending on organic seo to rank
them on top in search

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Conclusion
● Keywords and Content needs to be
well aligned with each other
● Hotel industry is recognizing the need
of online marketing so keeping track
of competition is must
● Making most of the online portals like
Google Hotel Finder will help in
organic search
● Pay Per Click needs to be utilized if
required

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OmnePresent Helps HOTELS To Grow Exponentially

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Contact Us
info@omnepresent.com
www.omnepresent.com