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LinkedIn features guide

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A detailed analysis of LinkedIn website & its features guide by OMLogic: Pioneers in Social Media Marketing

Veröffentlicht in: Technologie, Business

LinkedIn features guide

  1. 2. WHAT IS LINKEDIN? LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 65 million registered users, spanning more than 200 countries and territories worldwide. - Wikipedia
  2. 3. WHY USE LINKEDIN? <ul><li>Over 65 million members </li></ul><ul><li>Powerful business network </li></ul><ul><li>Access to people </li></ul><ul><li>Members from different sectors </li></ul><ul><li>Establish and take control of your professional identity </li></ul><ul><li>Strengthen your network overtime & maintain relations with your network </li></ul>
  3. 4. USING LINKEDIN FOR BUSINESS <ul><li>Find business clients, potential partners etc.. </li></ul><ul><li>Increase the visibility of your brand/company </li></ul><ul><li>Increase credibility – position yourself as an expert </li></ul><ul><li>Increase reputation & make long lasting referrals </li></ul><ul><li>Competitors research </li></ul><ul><li>Use as a blog/website promotion tool </li></ul><ul><li>Recommend employees </li></ul><ul><li>Recruit people </li></ul><ul><li>Event promotion </li></ul>
  4. 5. WHAT YOU SHOULD DO? <ul><li>Choose your LinkedIn connections and content carefully </li></ul><ul><li>Use keywords for better ranking </li></ul><ul><li>Participate/Join in groups </li></ul><ul><li>Review incoming messages and reply </li></ul><ul><li>Post question and respond to others </li></ul><ul><li>Follow companies </li></ul><ul><li>Create Events and update your connections </li></ul>
  5. 6. POSTS AND UPDATES <ul><li>Events updates </li></ul><ul><li>Jobs descriptions </li></ul><ul><li>Tweets </li></ul><ul><li>Advices/Suggestions </li></ul><ul><li>Sharing interesting stuff </li></ul><ul><li>Blog posts ………… </li></ul><ul><li>Questions & quotations </li></ul>
  6. 7. BECOME EXPERT <ul><li>Offer expertise through Q & A </li></ul><ul><li>Share useful and informative content </li></ul><ul><li>Launch polls </li></ul><ul><li>Join the discussions </li></ul>
  7. 8. GROUP ETIQUETTES <ul><li>Start your own group </li></ul><ul><li>Listen to the conversations </li></ul><ul><li>Post Comments </li></ul><ul><li>Attract high profile people to your network </li></ul>
  8. 9. EXPAND NETWORK <ul><li>Monitor your network status </li></ul><ul><li>Connect to people in groups </li></ul><ul><li>Add contacts tool </li></ul><ul><li>Search like minded professionals </li></ul><ul><li>Join people on other networks </li></ul>
  9. 10. LEVERAGING LINKEDIN <ul><li>Recruitment and Job offer </li></ul>
  10. 11. LEVERAGING LINKEDIN <ul><li>Market & company research </li></ul>
  11. 12. LEVERAGING LINKEDIN <ul><li>Finding/Seeking information about candidates </li></ul>
  12. 13. LEVERAGING LINKEDIN <ul><li>Sharing company insights & achievements </li></ul>
  13. 14. LEVERAGING LINKEDIN <ul><li>Blog promotion </li></ul>
  14. 15. PLAYING WITH TOOLS & APPLICATIONS <ul><li>Integrate Slideshare PPT and docs </li></ul><ul><li>Share your tweets after integrating Twitter </li></ul><ul><li>Integrate your Wordpress blog </li></ul><ul><li>Add your Amazon recommended reading list </li></ul><ul><li>Connect your files with Box.net and more… </li></ul>
  15. 16. RECOMMENDATIONS <ul><li>Used by LinkedIn search </li></ul><ul><li>Boost employee morale </li></ul><ul><li>Build your brand and reputation </li></ul><ul><li>Connect with your customers and partners </li></ul><ul><li>Helps you hire and get hired </li></ul>
  16. 17. FEATURES OF LINKEDIN 1. Company Profile
  17. 18. FEATURES OF LINKEDIN 2. Individual Profile
  18. 19. FEATURES OF LINKEDIN 3. Status Updates
  19. 20. FEATURES OF LINKEDIN 4. Recommendation
  20. 21. FEATURES OF LINKEDIN 5. Groups
  21. 22. FEATURES OF LINKEDIN 6. Applications (Slideshare, Twitter, Blog feed, Polls etc.)
  22. 23. FEATURES OF LINKEDIN 7. Events
  23. 24. FEATURES OF LINKEDIN 8. Recruitment
  24. 25. FEATURES OF LINKEDIN 9. Answers
  25. 26. GETTING STARTED <ul><li>Create your free account </li></ul>
  26. 27. GETTING STARTED <ul><li>Fill the complete information </li></ul>
  27. 28. GETTING STARTED Add connections
  28. 29. GETTING STARTED <ul><li>Ask for recommendations </li></ul>
  29. 30. GETTING STARTED <ul><li>Add application (Twitter, Sildeshare and Wordpress etc..) </li></ul>
  30. 31. GETTING STARTED <ul><li>Join relevant groups </li></ul>
  31. 32. GETTING STARTED <ul><li>Blogs after employees’ exit </li></ul>
  32. 33. GETTING STARTED <ul><li>Add employees </li></ul>
  35. 36. GETTING EVENT PROMOTED <ul><li>List Industry Events </li></ul>
  36. 37. GETTING EVENT PROMOTED Invite connections
  37. 38. GETTING EVENT PROMOTED It can help your process registration and payments
  38. 39. LINKEDIN MARKETING STRATEGIES Brand visibility
  39. 40. LINKEDIN MARKETING STRATEGIES Direct & Indirect sales
  42. 43. LINKEDIN MARKETING STRATEGIES Advertisement Potentials
  43. 44. LINKEDIN MARKETING STRATEGIES Recruitment and Job listings
  44. 45. LINKEDIN MARKETING STRATEGIES Business Development
  45. 46. THINGS TO DO <ul><li>Follow employees’ code of conduct </li></ul><ul><li>Fill the complete company and profile info. </li></ul><ul><li>Help people by answering their queries </li></ul><ul><li>Invite people you know (only) </li></ul><ul><li>Share useful new articles </li></ul><ul><li>Share content with other networks </li></ul>
  46. 47. DON’T TRY THESE…. <ul><li>Don’t advertise on discussions & groups </li></ul><ul><li>Don’t be a spammer otherwise you might end up being banned </li></ul><ul><li>Don’t put incorrect profile information </li></ul><ul><li>Don’t clutter your profile with Apps </li></ul><ul><li>Avoid annoying messages </li></ul>
  47. 48. THANK YOU