website’s analysis

2. Egypt
www.egypt.travel

3. Home Page

4. Destination

5. Product

6. Attractions

7. Contents
 Website assessment

8. Website assessment
Traffic and performance: Reach and Rank
Source - similarweb

9. Website assessment
Traffic and performance: Traffic by market
Source - Alexa

10. Website assessment
Site content logic
Here the content is split
into different activities
categorized by
experience such as
adventure , culture &
Family, relaxation, etc.
Egypt Experience
The information is presented within 7 key journeys which are
independent from one another. available linking of content on
the site; i.e. things to do are cross-linked to a destination and
activities within a destination are linked with a thing to do.
Here the content is
split into different
activities categorized
by themes such as
Spiritual, Sea & Sun,
Cruise, Cultural, etc.
Where to go
Here the user is able to
browse content specific to
different destinations
categorized by cities and
icons. Within each city you
can find out more generic
information about things to
do in the city.
About Egypt
Visitors can use this
section to find
information about the
country such as history,
culture, facts, etc.
Visitors here can find
information about
Itineraries by Category &
Destination.
Trip Planner Egypt Now
Here the user is able to
browse different destinations
lives stream
News & Events
Visitors can use this section
to find information about
News & Events
.
What to do

11. Website assessment
Site Interactivity
Egyptian Destinations
Interactive map to highlighting the key cities and spots in Egypt

12. Website assessment
Site Interactivity

13. Website assessment
Site Interactivity
BOOKYOURTRIP Accommodation

14. Website assessment
Relevance to markets
Supports
14 Languages and 35
countries to help the
visitors to read and
see content in their
own language

15. Website assessment
Conversion Journey
Homepage Planning your trip
Bookings
Travel & accommodation
T.A website to
Booking Home page

16. Website assessment
Conversion Journey
Choose the city Selected categories chose the hotel
Booking Home page

17. USA
www.visittheusa.com

18. Home Page

19. Destination

20. Explore

21. Plan

22. Contents
 Website assessment

23. Website assessment
Traffic and performance: Reach and Rank
Source - Alexa
The majority of the website
visitors are from United States,
followed by the UK.

24. Website assessment
Traffic and performance: Traffic by market
Source - Alexa

25. Website assessment
Site content logic
Here the content is split
into different activities
categorized by themes
such as activities,
itineraries & Discover
Places
The information is presented within 3 key journeys which are independent
from one another. inter-linking of content is available on the site; i.e.
Places to go are cross-linked to Things to Do
and plan your trip within a destination are interlinked with a thing to do.
Plan
Here the user is able to
browse content specific
to different destinations
categorized by cities,
states and Attractions.
Within each city you can
find out more generic
information about
things to do in the city.
EXPLORE
Visitors can use this
section to find
information about the
country categorized by
About Australia, Before
you go and Book your
Trip
Visitors can use this
section to find
information about the
country categorized by
About Australia, Before
you go and Book your
Trip
Travelers' Blog

26. Website assessment
USA by map
Interactive map to highlighting the key cities and spots in USA and a
highlight of its activities.

27. Website assessment
Book your trip - Conversion Journey

28. Website assessment

29. Australia
www.australia.com

30. Home Page

31. Destination

32. Product

33. Contents
 Website assessment

34. Website assessment
Traffic and performance: Reach and Rank
Source - Alexa
The majority of the
website visitors are from
Australia, followed by the
United States.

35. Website assessment
Traffic and performance: Traffic by market
Source - Alexa

36. Website assessment
Site content logic
Here the content is split
into different activities
categorized by themes
such as activities,
itineraries & Discover
Things to Do
The information is presented within 3 key journeys which are independent
from one another. inter-linking of content is available on the site; i.e.
Places to go are cross-linked to Things to Do
and plan your trip within a destination are interlinked with a thing to do.
PLAN YOUR TRIP
Here the user is able to
browse content specific
to different destinations
categorized by cities,
states and Attractions.
Within each city you can
find out more generic
information about
things to do in the city.
PLACESTO GO
Visitors can use this
section to find
information about the
country categorized by
About Australia, Before
you go and Book your
Trip

37. Website assessment
Book your trip - Conversion Journey
Explore Australia by map
Interactive map to highlighting the key cities and spots in Australia and
a highlight of its activities.

38. Website assessment
Book your trip - Conversion Journey

39. Website assessment
Book your trip - Conversion Journey

40. Website assessment
Book your trip - Conversion Journey
FindTours

41. Book your trip - Conversion Journey

42. Website assessment
Relevance to markets
Supports
11 Languages and
19 countries to
help the visitors
to read and see
content in their
own language

43. Conclusions

44. Egypt.travel
+Localization:
• 30 customizable market versions
• 14 different languages
• Defaulting language and market version based on market knowledge and/or
analytics
• Campaign/seasonality customization to market(s)
+Tools:
• Weather
• Currency converter
• City distance calculator
+Interactivity:
• Homepage interactive header
• 360 degree virtual tours
• Interactive maps highlighting key attractions

45. Egypt.travel
+Sharing:
• Social media sharing tools across entire website
• Links to facebook and youtube pages
+Conversion:
• Filtered TO and airline data based on destination and origin
• Phase 2: TO contact scheme
• Accommodation & Restaurant suggestions per city
+Trip planning:
• Personalized/customizable trip planner based on e-commerce logic
• Suggested itineraries

46. Egypt.travel
+Content logic:
• Content structure based on products, sub-products & attractions
• Content journeys which are destination, product or experience led
• Each attraction is connected to at least one sub-product, product,
experience and destination (city)
• Tags to up-sell attractions of the same or different categories
• Product cross-selling across the site
• Destination cross-selling across the site