Ollivier Monferran

Paris Area, France France

Consumer Insights Manager WorldWide at AXA

Advertising / Marketing / PR

Digital, CRM and Marketing expert with more than 10 years of experience in brand strategy, digital media buying, social media and User journey and experience. Part of pure player and marketing services agency in the first part of my professional life, then entrepreneur and trainer, I am currently embracing all aspects of the digital scope on the brand side. As Digital and Data main interlocutor, my role is to speed up company digital transformation and make digital a game changer: # Annual digital strategy: Performance (sales oriented), brand building (both paid and social networks), retail digitalization # Mid-term digital strategy: Vision and organization, technical stack,...