2. Defining my target audience
I will demographically segment my audience .
This means I will be focusing on their age, gender
and social class. A better understanding of my
target audience will give me a better idea about
what they are interested in and what they would
expect to see in my double page spread.
The age of my target audience would range from 16- 25. I
have ranged it as low as 16 because I want this age group to
be inspired by my magazine, women are normally looked at
negatively in hip- hop, sex symbols i.e. King Magazine, often
wearing provocative clothing or hardly any clothing! My
research shows that men mainly occupy hip-hop music
magazines. I am intern subverting generic conventions by
aiming at a young female audience, this means that I must
not to include anything inappropriate for their age, I will
include something that would inspire them and that they
would also enjoy along with an older audience.

3. I know that older women in their twenties and above
often read gossip magazines, this lead me to go on the
‘heat magazine’ website and find their publisher ‘Bauer’ .
They aim at ‘women aged 16-30 who are obsessed with
celebrity gossip. Typical heat readers are in their mid
twenties – social butterflies with a career that’s on the up.
They are incredibly entertainment literate: avid cinema-
goers, DVD-renters, internet-users, music-lovers, TV-
addicts. They are smart and prolific shoppers especially
when it comes to beauty & fashion products. In fact,
shopping is one of their key precious leisure activities and
high street fashion, in particular, is supremely important to
them.’ http://www.bauermedia.co.uk/Brands/heat/
I could use some of this information like what the readers
of heat magazine do in their spare time and incorporate it
in my magazine. I also could use this distributor as we are
selling to similar audiences.

4. The terminology used by my target audience
My audience is DC2C1 women aged 16-25 who enjoy
catching up on he latest news and trends on Hip-hop, this
also includes the latest gossip. Typical readers of my
magazine would be in their early twenties- who regularly
discuss up-and-coming songs and new artists. They would
enjoy other forms of music such as Grime and RnB
however most often listen to Hip- Hop music.
My audience being Hip-hop enthusiasts would therefore
understand colloquial language which is informal
language- slang or swear words often used in Hip-Hop
Latest music trends
music. This would intern give me the opportunity to write
catch phrases that is colloquial, this would enable me to
resonate with consumers and will help my message come
across as more genuine, because I would be using
language that is familiar.
Colloquial language
Latest gossip

5. Targeting my audience
• To attract my audience efficiently I have to put myself in their shoes, this means I have try
and imagine or understand things such as their: values, goals and there everyday obstacles.
This will enable me to write a good article and include images that would actually be of
interest.
Relationships
University
Drugs