2. Inspiration
• In the process of making my music video and
ancillary products I felt that Charlie XCX was
appropriate to use as a inspiration as her work has a
pink and pop style which enticed me and also linked
to our project. Charlie XCX videos and posters helped
in terms of style for our video and ancillary tasks as
her visual approach to music is one of the main ways
she attracts a wide audience. Charlie gives off an
outgoing and daredevil outlook in her videos and this
is something we wanted to show in our own media
texts as so many people are afraid to show their true
colours and be who they are, we wanted to
demonstrate that having fun and letting go are the
very easy first steps into showing who you really are.
3. How effective is the combination of your
main product and the ancillary tasks?
• My aim throughout the process of constructing my main and ancillary texts was
to keep all three texts connected to each other, in order to ensure that all three
were linked by purpose, design, target audience and closeness of the texts to
realistic media products. Synergy is when the collaboration of two or more forces
working together creates a grander effect than the sum of their individual efforts.
Within media synergy is the way in which different elements of a media text work
together to promote linked products across different media texts. After
completing the Reigning Pink Bananas video, I created two print products as my
ancillary tasks; a digipak and a magazine advert as part of a promotional package
for an album release. Linking to the music video, the majority of the inspiration
behind the print productions was bright colours and pop genre. Cross media
convergence is created throughout our promotional package. This is because we
have denoted social media links and icons on both our digipak and our magazine
advert. If our audience were to look at the media texts and see the social media
icons, they are more likely to feel inclined to watch our music video and follow
the artist.
4. • An example of similar artists and how they have formulated their digipaks to
promote their music video would be Ed Sheeran’s single cover for Give Me Love
as he uses the convention of creating a cohesive digipak with an alike use of mise-
en-scene and camera angles within the music video. Digipaks are often used as a
style of packaging on CDs for example singles or deluxe versions of albums. A
digipak is cleverly used as a marketing tool as fans of the band/artist will be
entitled to buy it for the extras that they receive with the pack. This is because
they feel it is advertised specifically towards them as they are the fans and would
enjoy the bonus tracks and add on’s. The digipak connotes the artist and helps to
promote their style and genre of their music.
5. Syngery
• Colour: Throughout the ancillary tasks we used pink as our main colours as this
linked to our song title. With using the same colour throughout this shows a
connection between the ancillary tasks and also helps with the brand image as
the colours are also used throughout the music video.
• Typography: The typography that we chose also synergistically linked between
the two ancillary tasks. The title on both are the same along with the song titles
on the back of the digi-pak this is due to our decision to reach a wider audience
keeping the typography the same is more professional and would help in reaching
our audience as they would be more willing to buy into a professional brand.
• Characters: In all 3 of our media texts the character we have used has stayed the
same. This shows the importance of the character/artist and connects them
together. When they are all released and advertised it will be something our
audience can recognise and connect with and will be more attracted to buy the
products if they are familiar to a certain element within it. By keeping the same
character throughout it creates a brand image which is important to all music
packages.
6. How is synergy created through my digi-pak?
• My digi-pak consists of CD packaging and an advertisement for Polly Money’s
‘That 90s Kid’ CD. This works as a marketing tool for the artist/song because of
the synergy that it creates. As you can see that the CD packaging is extremely
similar to the magazine advert.
• Because the CD and magazine advert are so similar in front cover design, the
audience will be able to recognise the artists work across the two platforms. This
would help sales because promotional consumers would see the advertisement
in a magazine/ in public ot online and immediately recognise the design. In
addition to the CD packaging and advertisement, artists merchandise with a
similar design could be sold (T-shirts, tote badges etc) at the artists gigs. This
simple design would generate a profit for the artist.
7. Brand identity
• For both our ancillary tasks and our music video to be effective we knew we needed a
consistent brand image to be visible throughout. Many artists today create a band image
to compete with the ever growing and competitive media and music industry. There are
8 elements into creating a band identity which we tried to incorporate into our media
texts. Brand essense, brand slogan, brand personality, brand values, brand appearance,
brand heritage, emotional benefits and hard benefits
• our band identity represents the hybrid genre of indie-pop We chose this genre as our
brand identity as this was the most popular genre of music from our audience vox pop.
The artist herself is cheeky and fun which fits in to the characteristics of indie-pop group.
Our brand identity is unique as many bands/artists of indie-pop are more serious which
is shown through their music videos, however our brand image is clearly shown through
our music videos as the artist shows her personality and doesnt take it too seriously for
example I would compare our artists to Kate Nash as both artists share conventions of
Indie pop artists, such as the use performance and narrative throughout the video
however our artist differs from Kate Nash as I would say that our artist is less
serious,cheeky and fun.
8. Andrew Goodwin
Andrew Goodwin states that there are certain conventions that define a
music video, as well as using the conventions of indie-pop throughout our
products in our music video we have also used the conventions created by
Goodwin, these being:
There should be a link between the lyrics and visuals with the visuals
illustrating/contradicting the lyrics.
There should be a link between the visuals and music with the visuals
illustrating/contradicting/amplifying the music.
The need to sell the artist-the artist may develop their image throughout the
products therefore star iconography should be visible throughout as well as
many close-up shots of the
9. Traditional media
• Traditional media, or old media, has been used in the marketing and advertising world
for years. When related to advertising, traditional media encompasses that of television,
music, newspaper, radio and magazine ads. New media is the future of advertising.
More and more consumers and businesses rely on new media to find their information.
Ultimately, new media refers to content that is easily accessible via many different forms
of digital media such as YouTube and social media.
• For our promo video we believe that the most suitable music channel to exhibit our
video would be 4Music. This is because it is a popular music channel most notably
known to exhibit a range of music genres including pop, hip-hop, and indie-pop. 4Music
is branded by channel 4 a wider franchise which also includes the likes of E4 and Film4.
Exhibiting our music promo on 4Music will target a wide audience, as many who watch
other channel 4 subsidiaries will be more interested into watching all of their channels.
4Music are typically known to adhere to a younger audience of teens to early 20s,
particularly females and many students. This is as they partake in activities that would
naturally appeal to teens and young adults such as hosting music festivals and showing
reality TV shows. This channel would be suitable to exhibit our music promo as it is
easily accessible and available on most main television broadcasting services thus
targeting a mass audience.
10. New Media
• The potential of new media to reach a wider audience in a short time presents a
significant advantage to the media producers. The ability to share information on the
social media platforms make users endorsers of the message and help PR professionals
reach wider audience. Unlike the traditional media where PR practitioners have control
of the message, new media gives everybody a voice. This also links to the Blume and
Katz uses and gratification theory and the hypodermic needle theory. The positives of
new media are that producers can receive instant feedback from the audience and
evaluate its engagement with their activities. While traditional media limits the
message volume social media provide PR practitioners with the chance to
communicate their message on many platforms increasing in this way its reached. Also
there is no cost for new media meaning audiences would be more inclined use it.
• When placing our music video onto a platform of new media for exhibition it is difficult
to pinpoint one specific platform it will go on. One would definitely be YouTube the
video-sharing website. Which is renowned for being prosperous and so diverse. This
will target a mass audience as audiences will be able to find what they are looking for
specifically and if they watch a promo of the indie-pop genre along the right-hand side
is suggested songs of that genre meaning our promo of ‘Reigning Pink Bananas’ would
be likely to come up and individuals would be likely to click onto it as this is known as
“click-bait” which entices audiences to watch videos. Youtube would be a suitable
platform to exhibit our music promo as its cross media convergence allows for a wider
audience. YouTube is available as a website, an app and available on smart TVs and
consoles such as Nintendo Wii and Xbox and Sony playstation.
