1. Task 1. Different Applications of
Photography
Olivia Berry

2. Advertising Industry
Photography is used in the Advertising
Industry as lots of companies and brands
need to sell their products. To do this,
they need to show what they’re trying to
sell in the best possible way.
This will be done by a large range of
camera techniques and creative editing.
Personally, I like advertising photography.
It gives you a chance to be more creative
with the images you take and there is a
lot of editing involved to create the
finished product. The editing has to
resemble the product it is advertising, for
instance the Garnier advertisement to
the right looks very light and airy,
showing that it is going to be ok to use on
your skin.
A few examples of photographers who
deal with this industry are:
Jonathon Knowles, Tim Tadder, Williams
Moy and Justin Windle.

3. Fashion Industry
Photography is used in the Fashion
Industry to show off the product by the
designer.
This is usually done in a creative way in
which to make that particular brand
stand out from others.
Fashion photography is advertising but in
a different way. There are usually more
models used, and these will be posed in a
way which best shows the clothes. I like
fashion photography because you can see
all the work that has been put into them
to show the model in their clothes in the
best light.
My personal favourite fashion
photographer is Richard Avedon as his
shots are usually unusual and really
capture your attention.
Some examples of Fashion Photographers
are Richard Avedon, Patrick Demarchelier
and Annie Leibovitz.

4. Music Industry
Photography is used in the Music Industry
to show of the artists. These photographs
are often used on band merchandise or
album covers etc.
The bands or artists will often be seen in
action, live on stage, or will be staged in a
way which fits the purpose of what the
picture is for.
I like candid and un-posed shots of artists
performing. I think it shows them at their
best, doing what they love. It makes me
wonder what the artist is thinking at that
moment and in that moment it makes
them seem just like everybody else.
The more posed the image is, the faker it
makes the artist seem I find.
Some popular music photographers are:
Kevin Cummins, Mick Rock, Andy Fallon,
Andrew Cotterill, Paul Harries, Mick
Hutson, Roger Sargent and Andy Willsher.

5. Sports Industry
Sports photography is used to
document important moments in the
sporting industry, for example the
winning moment or victory
celebrations.
You will usually be able to see
movement in the pictures to really get
a sense of experiencing the real scene
first hand.
I feel that sports photography would
be the hardest to do as you have to
constantly be ready for the next shot.
You have to anticipate what is going to
happen next so you can get the best
possible shot.
Some photographers that specify in
the sporting field are: Bob Martin,
John G. Zimmerman, Neil Leifer and
Bill Frakes.

6. Photo journalism
Photojournalism is used to record and
document stories which the public will be
interested in knowing about.
A lot of the time these images are graphic
or controversial and show things that
you’re often not comfortable with looking
at, however they will be taken in a way in
which you cannot help but look, and
make up your own scenario as to what's
going on.
I like this style of photography because
images are one of the best types of way
to learn. They show you what is going on
in a pictorial form and these images will
stay with you for a lifetime. They are
usually very interesting and candid which
is the type of image I like.
Photographers which do this are:
Dorothea Lang, Robert Capa, Romano
Cagnoni, Alfred Eisenstaedt, Margaret
Bourke-White and W. Eugene Smith.

7. Fine Art Photography
Fine art photography is usually done to
provoke emotions. Its hard to explain
because only the artist knows the true
meaning behind it.
Fine art is often shot in black and
white because the right contrast is
needed for the image to be effective.
Fine art photography I find is the
hardest to do as it all depends on
personal opinion on what you find
aesthetically pleasing. I like looking
and black and white photos as it
creates another image in my head of
what the image looked like when not
edited.
A famous fine art photographer is Ian
Bramham who is award winning.