You can start with this basic digital Marketing course outlines.
Part 1
- intro to the digital Marketing
- how Digital Marketing affects brands
- Social media strategy intro
2. Day 1 Agenda
âž Traditional Marketing VS. Digital marketing
âž What is Digital Marketing?
âž Digital marketing Branches
âž Social Media Marketing [SMM]
âž Who needs it?
âž How much it affects brands (statistics and
explanation)
âž Intro to Social Media Strategy
4. Points to consider
ï¶Level playing field & better reach
ï¶Cost
ï¶Measurements, Real time results.
ï¶Time & Frequency
ï¶Targeting
ï¶MKT materials
5. Some statistics
âž For context, as of July 2015, total worldwide populationis 7.3 billion
âž The internet has 3.17 billionusers
âž There are 2.3 billion active socialmedia users
âž 91% of retail brands use 2 or more socialmedia channels
âž Internet users have an average of 5.54 social media accounts
âž Social media users have risen by 176 million in the last year
âž 1 millionnew active mobile social users are added every day. Thatâs 12 each
second
âž There are 1.65 billion active mobile socialaccountsglobally
6. Social media stats.
âž Social networks earnedan estimated $8.3billionfrom advertising in 2015
âž 38% of organizationsplan to spend more than 20% of their totaladvertising
budgetson socialmedia channelsin 2016, up from 13% a year ago
âž Only 20 Fortune 500 companies actuallyengagewith their customers on
Facebook, while 83% have a presenceon Twitter
âž Peopleaged 55-64are more than twice as likely to engagewith brandedcontent
thanthose 28 or younger
âž 96% of the people that discuss brandsonline do not follow those brandsâ owned
profiles
âž 78 percentof people who complainto a brandvia Twitterexpect a
response withinan hour
8. The Key Benefits to Inbound Marketing
âȘ Lead Generation
âȘ Higher ROI: instead of a turned off tv.
âȘ Brand Awareness
âȘ Building Relationships
âȘ Added Value :
is that unlike outbound marketing where a billboard is up for a
specific amount of time and then taken down, inbound marketing stays
online and adds value to your site. Throughout the process of inbound
marketing you are gathering leads, building relationships but also adding
value to your site by producing more content.
9.
10. The average first response time of B2B companies to their leads was 42 hours
Only 37% of companies responded to their leads within an hour
25. The campaignâs video generated more than 1.8M views in one week on
Facebook, reaching 2.7M Instagram users.
The campaign advertised Motherâs Day in an engaging, easy and
emotional form of online donation, instead of regular click-funding
model.
28. ENGAGEMENT IS NOT
A STRATEGY
ENGAGEMENT IS A TOOL
SHOULD BE TIED TO A
MESAURABLE GOAL
29.
30. Social media Strategy
âž Business Goals
âž Analysis .
Social media assessment.
Competitive analysis
âž Social media objectives
âž Target segments
Personas
Tone of voice
âž Content planning
Phases
Types
âž Media mix
âž KPIs& reporting
31. After reviewing your businessâs mission, vision, Market
opportunities, you will need to discuss the digital campaign
objectives which can be :
â« Increase market share
â« Enhance the company brand
â« Improve business intelligence
â« Reduce costs of doing business and enhance productivity
Objectives
Business Goals