A strategical analysis of the Sofitel Golden Mile in Montreal, Canada, made for an Organizational Policy class at McGill University. Disclaimer: While our data was collected through secure sources, this presentation represents our personal interpretation of this data. We do not accept any responsibility as to the accuracy of this interpretation

1. GROUP PRESENTATION Giorgio Felici Paola Parolo Sebastien de Knoop Olivia Boussard

4. Uniqueness of service 2 Background Numbers Inside Strategy Future Sofitel, a Network

5. Uniqueness of service 3 Background Numbers Inside Strategy Future Room and Suites…my bed concept

6. 1 Background Numbers Inside Strategy Future Dining Uniqueness of service Meetings Well being

7. 1 Background Numbers Inside Strategy Future Partnerships…customer relationship A|club Sofitel and Golf Sofitel and cinema Sofitel and airlines t

8. 1 Background Numbers Inside Strategy Future Globalization CHANGES AND MAJOR PLAYERS Acquisition of Hilton Hotels Corp. by The Blackstone Group Blackstone’s sale of Extended Stay Hotels to The Lightstone Group Accor’s sale of the Red Roof Inns New brand launches by Accor Group: Accor’s All Seasons and Pullman concepts

9. 1 Background Numbers Inside Strategy Future Globalization OPPORTUNITIES emerging markets across the globe The Sofitel Macau at Ponte 16

10. 1 Background Numbers Inside Strategy Future Environmental challenges “ EARTH GUEST WEEK” improve human and environmental conditions to bring lasting change encourages Sofitel employees and guests alike to focus on preserving the Earth’s resources for future generations

12. 1 Background Numbers Inside Strategy Future Ranking and performance

13. 1 Background Numbers Inside Strategy Future Partnerships…customer relationship A|club Sofitel and Golf Sofitel and cinema Sofitel and airlines