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1. Unit 11, Assignment 1
In this report I will be discussing the protocols, design conventions and
software for web authoring.
Web Authoring:
Web authoring is a category of software that enables the user to develop a
Web site in a desktop publishing format
Protocols:
Domain names are names given to websites, as an example of this twitter is
the domain name for www.twitter.com. This is registered through to a domain
name registrar. Uniform Resource Locator (URL), this is also known as a web
address, but particularly noticed when associated with HTTP. Majority of web
browsers display the URL of a webpage above the page in the ‘tab bar’.
Common URL’s might look like: http://www.google.co.uk/
Domain Names:
A domain name is a unique name that identifies an internet resource such as a
website. Examples of this is google, this is the domain name for
www.google.co.uk
Domain Name Registrar:
A domain name registrar is an organization or commercial entity that manages
the reservation of Internet domain names.
Uniform Resource Locator:
Uniform Resource Locator (URL), this is also known as a web address, but
particularly noticed when associated with HTTP. Most web browsers display
the URL of a web page above the page in an address bar.
HTTP:

2. The Hypertext Transfer Protocol (HTTP) is an application protocol for
collaborative, hypermedia information systems. HTTP is the foundation of data
communication for the World Wide Web (WWW).
Design Conventions:
The rule of thirds is one of the most important design principles. It is a rule that
is applied to the layout and composition of images and websites.
The rule of thirds is a "rule
of thumb" or guideline which applies to the process of composing visual
images such as designs, films, paintings, and photographs. Intentional or not,
the rule of thirds comes into play with most visuals, including images and in
almost any web design. In its most simple form the rule of thirds refers to a 3
by 3 grid that fits on top of any image

3. The Rule of Third relates to
this image because you can now see that the sky takes up two thirds of this
picture and the water only takes up one third.
Websites and images can be divided into thirds: three vertical lines and three
horizontal lines. Where those lines cross are “Points of focus”. The eye is
naturally looked to the top left hand of an image.
There are three main colour schemes that a website can design with. Picking
the right colour scheme for your website is very important in setting the tone
and feel of the website. Colour Schemes nearly always reflect the nature of the
website.
The three main colour schemes are…
Monochromatic Colours:

4. Monochromatic Colours is the same colour in different shades, tones and tints.
Tints are achieved by adding white and shades and tones are achieved by
adding darker colours, grey or black.
Analogous Colours:
Analogous colours are groups of colours that are adjacent to each other on the
colour wheel, with one being the dominant colour, which tends to be a primary
or secondary colour.
Complementary Colours:
Complementary colours are pairs of colours which, when combined in the right
proportions, produce white or black. When placed next to each other, they
create the strongest contrast and reinforce each other. They are widely used in
art and design.
Serif and Sans Serif:
A Serif is a small line attached to the end of a stroke in a letter or symbol and
Sans Serif is one that does not have the small projecting features called "serifs"
at the end of strokes. The term comes from the French word sans, meaning
"without".