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1. how to make your personal
Selling mailing lists can prove to be a profitable sideline to any mail order business. Many dealers
count on "direct mail" to promote their goods or services. They are always interested in good,
fresh prospects. Typically the most popular classifications of names are "Opportunity Seekers",
"Cash Customers" and "Mail Order Dealers". Mail order dealers are the easiest names to have.
To acquire them,, all you need to do is copy the names & addresses of advertisers from current
mail order trade publications. For your good collection of mail order magazines and newspapers,
and answer ads for "Big Mails".
"Opportunity Seekers" are the ones that happen to be looking for ways to earn extra income.
"Cash Customers" are those that have made purchases.
Freshmail
Never copy somebody else's lists. This can involve you in "copyright infringement", a federal
offense. Also, you could be duplicating old, stale lists. To be successful, your names & addresses
needs to be fresh and accurate. This can keep the customers coming back again repeatedly. To
begin, you want a computer or people to type the names for yourself. Try looking in your Yellow
Pages under "Secretarial Services". Or, contact mail order dealers who sell names. A lot of them
can do your typing at reasonable rates. Another suggestion will be to contact the typing teacher of
your local school or business college. Students enjoy to earn spending money-and it's good
practice for the kids, too.
The best way to contain the names typed is over the page. Use white paper plus a fresh black or
red typewriter ribbon-never blue. Each 8 1/2" x 11" page will easily hold 50 names. Each page
should also be carefully coded in either upper corner about the page number, classification and
date typed. Use any code you want, but among the easiest is much like this: "3CC10169". What
this means is page 3, cash customers, typed October 16, 1999.
The date is really important. People change addresses rapidly with this country. Names greater
than half a year old could possibly be outdated. After that stretch of time, it is advisable to throw
these names away. Or, you can make a "follow-up" mailing to each and every name on the lists.
Send these letters first class with the return address plainly visible. The ones that are "nixies"
(undeliverable first reason or any other), ought to be deleted. Rather then typing the complete
corrected list over again, you can get replacement names typed on the separate piece of paper.
Then carefully remove and paste another one name over each name that is no longer usable.
Once the names are neatly typed,, take them to your printer. It will set you back about 3 cents to 4
cents to acquire each sheet printed, in case you order 100 copies at a time. This means that
every 100 copies of each and every page will cost you between $3 and $4, but can be worth
$100.00 to $300.00 -depending on what you opt to charge per 100 names. The easiest method to
establish the "going price" is to determine the ads of other mailing list dealers in mail order trade
publications. Never charge probably the most, or maybe the least. The middle of the path is often

2. best.