5. What is Social Media?
social media is people having
conversation online
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6. Social Media Tools
• Blogs • Presentations
• Micro-blogs • Podcasts
• Business Network • Video Sharing
• RSS Aggregators • Photo Sharing
• Social Network • Wiki
• Social Bookmarks • Comments
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7. Some known facts...
• Facebook passes 500 Million users
• Twitter 100 million users,
• Twitter 55+ million messages daily
• LinkedIn has 55 million users worldwide
• Flickr contains 4Bn images
• Wikipedia contains 14 million articles
• ....
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8. Conclusion:
If you are offline, you are not listening...
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9. So, How It Works?
• It starts from the content
• You distribute it online
• Find people writing about the same topics
• Find people shared the same interests
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10. An Example from Technia PLM Innovation Forum:
community and word of mouth (WOM)
few days ago... yesterday...
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12. A story about...
Daily PLM Think Tank
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13. PLM Think Tank Idea
• Open conversation online about PLM
• Think Tank = Idea generator
• Everybody can join think tank
• Blog is a primary content
• Attention is expensive, therefore:
• Daily, short posts, 1-2 minutes to read
• Links to relevant materials
• Clear conclusion
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14. PLM Think Tank: Engage
PLM Think Tank is a new way to speak about problems
and solutions related to Product Lifecycle Management
• Online Content
• Share Content
• Answer Comments
In numbers:
• 670 conversations
• 4600 comments
• 1300 tweet messages
• 100s of LinkedIn Discussions
• 100s of comments on related blogs
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16. “Social” Vendor 101
• Change your content to casual
• Explain your product
• Talk to people online
• Make it on-going, don’t stop...
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17. “Social” Customer 101
• Share your experience online
• Share your problem online
• Find similar companies online
• Find people writing about your problems
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18. PLM Takeaways
We’ll not design an airplane in Facebook...
However:
• We can improve collaboration
• We can learn from communities
• We can create new services
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20. How Vendors Can
Measure?
• Increased number of leads
• More satisfied customers
• Open feedback on products
• A number of crisis situations solved
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21. How Customers Can
Measure?
• Find a solution to your problems
• Find critical important information
• Research what new software is about
• Find people to collaborate
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22. What is my conclusion?
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23. What Is My Conclusion?
• Social Media is NOT a silver bullet
• Social media is a new way to communicate
• You can engage in live conversation
• You can build your online community
• You can use it in your business
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25. Your Next Steps:
• Find Resources
• Identify Yourself
• Choose Tools
• Connect To people
• Got something to say?
• Share Your Content
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26. Thank you!
Please, talk to me. I’m available online.
Oleg Shilovitsky
http://beyondplm.com/
Friday, September 17, 2010
