Weitere ähnliche Inhalte Ähnlich wie The tipping point. Book presentation. (20) Kürzlich hochgeladen (20) The tipping point. Book presentation.2. «TheTipping Point is that dramatic moment
when little causes drive the unexpected to
become expected and propel the idea of
radical change to certain acceptance»
4. Three Laws of Epidemics
Law of the Few
Stickiness
Factor
The Power of
Context
5. "The success of any kind of social epidemic is heavily dependent
on the involvement of people with a rare set ofsocial gifts."
1Law of the Few
6. Law of the Few
Connectors
Social glue that
spreads the message.
Mavens
Data banks,
provide message.
Salesmen
Persuade us
9. Power of Context
3Epidemics are sensitive to the conditions and circumstances
of the time and places in which they occur – the context.